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CarlGould-#70secondCEO- Carl's Marketing Rule of Thumb - Part 1

Carl Gould #70secondCEO

Release Date: 05/18/2021

Carl Gould-#70secondCEO - Accountability show art Carl Gould-#70secondCEO - Accountability

Carl Gould #70secondCEO

A good business culture must include accountability. A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! 

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Carl Gould-#70secondCEO - Culture show art Carl Gould-#70secondCEO - Culture

Carl Gould #70secondCEO

You don’t need a team that agrees on everything, but they must be in alignment. How do you do that?

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CarlGould-#70secondCEO- Shift 20% of Tasks Each Year - How? show art CarlGould-#70secondCEO- Shift 20% of Tasks Each Year - How?

Carl Gould #70secondCEO

As your business grows, you outgrow certain tasks. Which ones? Who does them now? A quick daily hit with Carl Gould to achieve a lifetime of results. 

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CarlGould-#70secondCEO- You Need an Architect show art CarlGould-#70secondCEO- You Need an Architect

Carl Gould #70secondCEO

Business systems are like buildings; they need architects. Carl explains what that means for you.

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CarlGould-#70secondCEO- Carl's Gas Station Job show art CarlGould-#70secondCEO- Carl's Gas Station Job

Carl Gould #70secondCEO

Value is based on perception. Carl shares an experience illustrating how it works...

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CarlGould-#70secondCEO- How Do We Add Value? show art CarlGould-#70secondCEO- How Do We Add Value?

Carl Gould #70secondCEO

What are some perceived added values you can give your service or product? Carl gives a surprising example!

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CarlGould-#70secondCEO- Fulfillment show art CarlGould-#70secondCEO- Fulfillment

Carl Gould #70secondCEO

How consistent are you in fulfillment? Carl explains why it’s essential…#70secondCEO your micro-podcast...GO! 

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CarlGould-#70secondCEO- Brand Alignment show art CarlGould-#70secondCEO- Brand Alignment

Carl Gould #70secondCEO

Every aspect of your brand - from product and promise to presentation and pricing - should align. Does yours?

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CarlGould-#70secondCEO- Did you Know Being #2 is OK? show art CarlGould-#70secondCEO- Did you Know Being #2 is OK?

Carl Gould #70secondCEO

Would you choose to be Coca Cola or Pepsi? Listen here before you decide...A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! 

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CarlGould-#70secondCEO- Business Legs - Part 4 show art CarlGould-#70secondCEO- Business Legs - Part 4

Carl Gould #70secondCEO

Don’t wait for the table to collapse before noticing a weak leg! Carl explains preemptive strengthening.

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Are you too pushy? Is your marketing boring or interesting? Find out what to do in this episode of #70secondCEO.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

I understand that there’s a common thought that, yeah but I don't wanna be too pushy, you know I don’t wanna over expose myself. I don’t want them to--I don’t wanna wear them out. You know I don’t want them to think like oh here comes Donna again, right? Here comes Connie again, here comes Karen again, okay? I have a general rule of thumb when it comes to marketing in lead generation. If you are boring, do it less. If you are interesting, do it more, that's it general rule of thumb. If you’re not sure, if you’re boring or interesting then use this monthly call to get honest feedback from your team and just say “yeah, yeah you know Carl  let’s lighten up a little bit, have a little bit of fun, okay I’ll work on that”. I’ll work on my smile, Karen.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.