Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your...
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Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. There's no question about it, however, it's all in your presentation. So for example, what we recommend is that when you have the options and let's just say there's for our conversation, there are two options, right? There's the best in the better, right? And so you always start out with the highest-priced one with all of the features. And Randy, you basically say, you know, based on the feedback that we get from our clients, we put together a...
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Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl Gould #70secondCEO
Keep the Buying Process Simple Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. You can go, there is a little bit of art to this, depending on who your avatars...
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Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl Gould #70secondCEO
We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today. You don't need twin turbos and, you know, a Tesla...
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Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl Gould #70secondCEO
You are not Allowing Your Clients to Say They Are the Best Clients for You Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself. And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to your clientele, regardless of your business model. There is no language stronger...
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Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl Gould #70secondCEO
Purchasers Decide on Their Purchases Based on Top 2 Complaints Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? You're probably all using a...
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Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Takes Your Higher Priced Guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. It's a big one. It's the biggest one of them all. Well, they don't want a headache....
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Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould #70secondCEO
Higher Quality or Lower Quality Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So if I gave you a proposal, who am I competing with? No one. Now, think about it. ...
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Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
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Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
info_outlineWhere’s your business right now? Carl gives an overview of the 7 stages.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So what are these seven stages? We've been talking about them a lot already. Let me give you an overview of each of the seven stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or CD? Anyone who pre sells anything, is selling the business first and creating second.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.