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CarlGould-#70secondCEO- You Have to go to Stage 2

Carl Gould #70secondCEO

Release Date: 04/27/2022

CarlGould-#70secondCEO- Strategic Expansion show art CarlGould-#70secondCEO- Strategic Expansion

Carl Gould #70secondCEO

Want to expand and duplicate your business? #70secondCEO Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Your outcome here in stage five is strategic expansion. How am I going to build this business? How am I going to expand it? How am I going to grow it? How am I going to duplicate it, or as part of your expansion plan here, you might be considering your exit. So one of the tools will be–that we'll talk about later is an exit strategy and making sure you have one in place for at least you are...

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CarlGould-#70secondCEO- Personality for Stage 5 show art CarlGould-#70secondCEO- Personality for Stage 5

Carl Gould #70secondCEO

You’re in Stage 5 when your customers can expect a consistent experience. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   The personality for stage five, your disk for stage five, is that you are incredibly strong in the area of systems and you have high quality, very high quality, so the business can now outlive the owner. The business has cut the umbilical cord from the owner, it spread its wings, it can fly on its own sales begin to grow exponentially here, because you're getting a lot of reward...

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CarlGould-#70secondCEO- Stage 5 - The Sustainability Stage show art CarlGould-#70secondCEO- Stage 5 - The Sustainability Stage

Carl Gould #70secondCEO

When does a business become sustainable? When it can outlast the owner! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Stage five, the sustainability stage. In stage five, you are sustainable because your systems are running the business, your business can now outlast the owner. A Star Is Born, your systems become the rockstars, the business has actually cut the umbilical cord from the owner, your business has now developed its own personality, and it is more than likely different than yours. The...

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CarlGould-#70secondCEO- Improve Quality show art CarlGould-#70secondCEO- Improve Quality

Carl Gould #70secondCEO

Want better results with little or no additional resources? #70secondCEO  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Now let's move into the later part of the stage. We want to improve our quality. You're getting into the part of the stage just like teaching your child to walk or  to ride a bicycle. They've been doing it pretty well so far. You don't need to stand right behind them. You're in the same room of course keeping an eye on them, but you don't have to walk right behind them and...

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CarlGould-#70secondCEO- Uncomfortable Stage show art CarlGould-#70secondCEO- Uncomfortable Stage

Carl Gould #70secondCEO

Achieve intelligent, incremental improvements in every area of your business.   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   This will be an uncomfortable stage systems are what you probably avoided in your last job or your last enterprise and this is what you need to embrace right now. 1% improvement or what we call intelligent, incremental improvements to quality make it 1% better in all areas judged by results, I promise you it will be uncomfortable at times. If you're getting your result do...

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CarlGould-#70secondCEO- Certainty Significant Experience show art CarlGould-#70secondCEO- Certainty Significant Experience

Carl Gould #70secondCEO

Stage 4 is when you start to reap the rewards! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Certainty sets the foundation for a significant experience for your employees and their customers give them both the certainty and a significant experience, they can create a connection that was not possible early. Stage four is when you really start to reap the rewards of your early effort, part of our focus and what will lead us into our power tools for stage four is measuring and monitoring all of those...

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CarlGould-#70secondCEO- Consistency Predictability show art CarlGould-#70secondCEO- Consistency Predictability

Carl Gould #70secondCEO

Predictability breeds certainty. Certainty attracts clients. Discover the benefits of consistency. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So the bookkeeper's job has to develop its own personality and that means consistency predictability, not you coming in the office early one day to write the checks as fast as you can, and then coming home late that night and trying to staple the receipts as fast as you can, because you have to get out to your son's ballgame or date night with your wife, or...

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CarlGould-#70secondCEO- Systems Working on Their Own show art CarlGould-#70secondCEO- Systems Working on Their Own

Carl Gould #70secondCEO

The Systems Stage often begins with a sales dip. Don’t panic! #70secondCEO every week day. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   In the early part of the stage, you may notice that your sales will dip a little bit, that's your blind spot, your blind spot is that your sales may dip a little bit especially early. And that's a functional problem. It's okay. Why? Because early on in the stage, you are going to turn your focus internally to your employees. Just like when you're teaching your...

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CarlGould-#70secondCEO- Stay the Course show art CarlGould-#70secondCEO- Stay the Course

Carl Gould #70secondCEO

Systems are predictable, consistent and reliable. But are you ready to let them work? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   That's a system when you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we're talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are...

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CarlGould-#70secondCEO- Ready for Systems show art CarlGould-#70secondCEO- Ready for Systems

Carl Gould #70secondCEO

In the Systems Stage your business begins running itself. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   You actually have a business, you had a job to this point, you now have a true business. Why? Because you're ready for systems you have been preparing. In stage three, you even wrote the policies and procedures manual. That's like teaching your son or your daughter how to ride a bicycle, you put the training wheels on or you're teaching them how to walk, you're going to implement those systems,...

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How do you know when your business has left stage 1?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If your goal is to have at least one paying customer, then you have the minimum goal of getting to stage two. And remember, we said that I'm not here to tell you what stage is the right stage for you and unless you're in this for the exercise, you will automatically go to stage two, the moment anyone purchased your product, service or idea, your widget. So if your goal is to have at least one paying customer, that means you have the goal to get to at least stage two, you can stay at any stage forever. As soon as someone pays you though, you will leave stage one so you can maximize stage one by doing your planning. Once that planning is done, you have your first client, you're now a stage two. Stage two is the specialty stage. Since you have a paying client, a job is born, you now have a job to do. You focus on continuously implementing your direction. Pushing through, the Marketplace will resist you, must push through.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.