Carl-Gould-#70secondCEO-The Diagonal Opposite Quadrant
Release Date: 10/25/2024
Carl-Gould-#70secondCEO-Refresh Your Message
Carl Gould #70secondCEO
Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the problems. So you need to refresh your message. People have been knocked around for the last 19...
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Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
Carl Gould #70secondCEO
Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's ten shelves for $1,000. I'm like, too much. I said, how about one shelf for $100? Carl, I...
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Carl-Gould-#70secondCEO-Offer What Your Industry is Not Offering
Carl Gould #70secondCEO
Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering, you offer it. I'll ship it for free, I'll barter with you, I'll deliver or pick it up, we'll do in-house financing, or we'll have a freemium model, okay? Whatever they're not doing, you do. Whatever they're not offering, you offer. Like...
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Carl-Gould-#70secondCEO-Your Guarantee Stinks
Carl Gould #70secondCEO
Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things don't work out. So I'll give you an example of what I mean by that. So I'm a coach, I train coaches. I give what's called a 5 to 1 ROI, which means if you are not making or saving five times the amount of my fee, the whole thing is free. Now, how...
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Carl-Gould-#70secondCEO-When the Market is Going Down
Carl Gould #70secondCEO
When the Market is Going Down Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You just lost your job, or someone you know lost their job. So, just to stock up while they're gonna be unemployed, they go out and buy a new car, stop at Best Buy, pick up a new TV, and then stop at another store and load up on all brand new clothes. And they come home, and they say, look, I was just thinking ahead. Oh yeah, oh by the way, just lost my job. So I bought a new car, I bought some appliances, and I bought clothes. What...
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Carl-Gould-#70secondCEO-Sideways Market
Carl Gould #70secondCEO
Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native Californians were like, no big deal. It's just an earthquake. I'm like, earthquake, Jesus, right? Now, when there's an earthquake, what are people doing? Are they saying, oh, wait a minute, we will have to evacuate. We should get to the vending...
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Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
Carl Gould #70secondCEO
Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club....
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to point B one shot, but it costs a little bit more, they'll do it. And that's where we...
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that....
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Carl-Gould-#70secondCEO-Fall in Business
Carl Gould #70secondCEO
Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says open.People walk in and buy stuff. And you're like, ha, see, told you, I knew this business stuff....
info_outline The Diagonal Opposite Quadrant
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results We actually have a formula that will help somebody understand what their blind spots are.
There are four quadrants in a business: strategy, business development, operations, and finance. There are subcategories underneath those, but those are the four main ones.
And you tend to be strong in one. You tend to be okay in the other two. There tends to be one that you have a blind spot in.
And we call it the diagonal opposite quadrant. So if you're a strategy, results-driven person, you tend to struggle with process. That tends to be a blind spot.
If you're a process person, your blind spot might be getting results or urgency, meeting deadlines. If you're a biz dev person, finance tends to be your blind spot. If you're a finance person, biz dev tends to be your blind spot.
It's the diagonal opposite quadrant that creates the blind spot, right? So you're driving in your car. You can see the seat behind you. You can see the seat you're in.
You can see the back seat in the corner but can't see right around that little corner. So, the seat next to you is the one that you need somebody to look in to cover your blind spot. The same thing when you're in a business is one of those quadrants will almost always be a blind spot.
What we've learned over the years since 1990 is that 10 to 30% of growth and immediate impact is sitting in your blind spot. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.