Carl-Gould-#70secondCEO-Entrepreneurs Fall into Two Catagories
Release Date: 10/30/2024
Carl-Gould-#70secondCEO-Refresh Your Message
Carl Gould #70secondCEO
Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the problems. So you need to refresh your message. People have been knocked around for the last 19...
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Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
Carl Gould #70secondCEO
Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's ten shelves for $1,000. I'm like, too much. I said, how about one shelf for $100? Carl, I...
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Carl-Gould-#70secondCEO-Offer What Your Industry is Not Offering
Carl Gould #70secondCEO
Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering, you offer it. I'll ship it for free, I'll barter with you, I'll deliver or pick it up, we'll do in-house financing, or we'll have a freemium model, okay? Whatever they're not doing, you do. Whatever they're not offering, you offer. Like...
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Carl-Gould-#70secondCEO-Your Guarantee Stinks
Carl Gould #70secondCEO
Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things don't work out. So I'll give you an example of what I mean by that. So I'm a coach, I train coaches. I give what's called a 5 to 1 ROI, which means if you are not making or saving five times the amount of my fee, the whole thing is free. Now, how...
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Carl-Gould-#70secondCEO-When the Market is Going Down
Carl Gould #70secondCEO
When the Market is Going Down Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You just lost your job, or someone you know lost their job. So, just to stock up while they're gonna be unemployed, they go out and buy a new car, stop at Best Buy, pick up a new TV, and then stop at another store and load up on all brand new clothes. And they come home, and they say, look, I was just thinking ahead. Oh yeah, oh by the way, just lost my job. So I bought a new car, I bought some appliances, and I bought clothes. What...
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Carl-Gould-#70secondCEO-Sideways Market
Carl Gould #70secondCEO
Sideways Market Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When it's sideways, people are paralyzed, right? I was in Los Angeles one time when there was an earthquake. I was like, what was that? We don't get those on the East Coast, right? And all the native Californians were like, no big deal. It's just an earthquake. I'm like, earthquake, Jesus, right? Now, when there's an earthquake, what are people doing? Are they saying, oh, wait a minute, we will have to evacuate. We should get to the vending...
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Carl-Gould-#70secondCEO-Premium Risk Free and Create a Club
Carl Gould #70secondCEO
Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club....
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to point B one shot, but it costs a little bit more, they'll do it. And that's where we...
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Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality
Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that....
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Carl-Gould-#70secondCEO-Fall in Business
Carl Gould #70secondCEO
Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says open.People walk in and buy stuff. And you're like, ha, see, told you, I knew this business stuff....
info_outlineEntrepreneurs Fall into Two Catagories
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Entrepreneurs tend to fall in two categories.
First category I call is they want to make a mark. They have an idea, they've got a dream, there's something that they want to do, they want to put their stamp on their community or in their industry or in the world, right? I have a better way to make cupcakes. I just make cupcakes better.
I want to show the world how good my grandma's cupcakes were. So you open a cupcake shop, brilliant, love it, right? They want to make a mark. And then the second category is I don't want to screw it up.
Meaning I've launched that cupcake store or my law firm or my accounting firm or my auto body shop. I've gotten some success. I've got good customers.
I know what I'm charging. I know who I'm charging it to. I know how often they come back.
I've got a good reputation. I have good referrals, good reviews online. I got to make sure I don't screw this part up.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.