Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar pt 2
Release Date: 11/05/2024
Carl-Gould-#70secondCEO-The Power of Rapport Why It Matters in Business
Carl Gould #70secondCEO
The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third...
info_outline
Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 2
Carl Gould #70secondCEO
Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're...
info_outline
Carl-Gould-#70secondCEO-Meet Them Where They Are. Pt 1
Carl Gould #70secondCEO
Meet Them Where They Are Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome. You're from...
info_outline
Carl-Gould-#70secondCEO-Own the Bid How Acquisitions Can Double Your Chances to Win
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every...
info_outline
Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion
Carl Gould #70secondCEO
Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over...
info_outline
Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present. Read Transcription Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If Richard Branson or...
info_outline
Carl-Gould-70secondCEO-Why Every Business Needs a "Whole Enchilada Offer" Even If No One Buys It
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a...
info_outline
Carl-Gould-#70secondCEO-The First Rule of the Obnoxious Offer: Stop Loving Your Product and Start Loving Your Customer
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn’t just about what you sell—it’s about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and perceptions is more important than the utility of your product. Whether it’s a luxury watch or a smartphone, people buy for more than function—they buy for meaning. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO,...
info_outline
Carl-Gould-#70secondCEO- Timeless vs. Timely: The 5x5x5 Social Media Strategy
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a...
info_outline
Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here...
info_outlineUnderstand Who is Your Ideal Avatar pt 2
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate.
They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself.
They would target me and say, Oh, that guy, Carl, we should start really marketing to him right now. I've got three kids. My youngest just went to university just this past month, right? If you could send me all the college university recruitment information you want, I'm not listening.
And the reason why I'm not is because my daughter chose her school. You're wasting the paper and the stamp to even bother with me because what's going on in my life right now? Well, right now, my daughter went to college. She's made her choice.
But if you got me two years ago, when she was a junior, you go into your junior year. Now, all of a sudden it's time to scout for colleges. Every time my kids hit junior year in high school, you could not send me enough information.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.