Carl-Gould-#70secondCEO-During Down Turns Buyers Refer to Experts
Release Date: 11/08/2024
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Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club....
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Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know, the sport that I played, you...
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Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2
Carl Gould #70secondCEO
Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your...
info_outlineDuring Down Turns, Buyers Refer to Experts
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Pricing is the number one way that you communicate with your clientele.
As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the premium version, I'm the mid version, I'm the economy version, and they're all good.
There's buyers for all three, so you don't have to say which one's better than the other. But one thing that either, if you are among the highest price or among the lowest price, people will consider you to be an expert in your field. So Walmart is thought of as an expert and they're the lowest price.
They're like, well, how can they bring you that product for that price? (0:40) It's unbelievable. Well, they're Walmart, they figured it out. They figured out how to get all the inefficiencies out of the supply chain and bring you that product cheaper than anybody.
And then there's the high range where you say, wow, how do they get that much for a watch or a shirt or their service? And they say, wow, that's interesting. They must be an expert. Well, during downturns, we as buyers defer to experts.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.