Carl Gould #70secondCEO
Premium, Risk Free and Create a Club Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You need to raise your fees and have a premium, platinum. We're going to think like a restaurant for a moment. Second, when the market is going sideways, you need to have a risk-free or free offer. So you're going to have a premium offer and a risk-free offer. And then when the market's going down, by the way, the number one commercial strategy in the last 500 years in winter is the creation of clubs. Look around your club....
info_outline Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your Quality Part 2Carl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Absolutely must position ourselves as an authority willing to pay more for your products or services if they believe you're an expert. And it's not because they have more money ,it's because they have less money and they only have one chance with that money. So if they believe you can get them from point A to point B one shot, but it costs a little bit more, they'll do it. And that's where we...
info_outline Carl-Gould-#70secondCEO-Pricing is the 1 Way to Communicate Your QualityCarl Gould #70secondCEO
Pricing is the #1 Way to Communicate Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are going to need to have a couple of different pricing strategies and the reason for that is because pricing is the number one way that you communicate with your clients. You can have a great website, you can do all these different things, but it all gets real when you announce your price. You charge $50 a session, I know what kind of coach you are. And you're like, wait a minute, I'm better than that....
info_outline Carl-Gould-#70secondCEO-Fall in BusinessCarl Gould #70secondCEO
Fall in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 1985 to 2005, now I don't care who you are, but doing business in 1985 to 2005, you can do no wrong. You can't get anything wrong; everything you try works. So you say, I'm going to open up a retail shop. So you do. You open up the retail shop, you put whatever you want to sell in there, you put a sign on the door, you flip it over, it says open.People walk in and buy stuff. And you're like, ha, see, told you, I knew this business stuff....
info_outline Carl-Gould-#70secondCEO-Summer - Sweat EquityCarl Gould #70secondCEO
Summer - Sweat Equity Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We hit 1965. 1965 to 1985, who was born during that time? I was. Gen Xers, right? All you Gen Xers out there. This is why we're always so pissed off, right? This is why we're always upset at the world. Like, oh, come on! Like, everyone's disrespecting me, right? Because it's summer. Summer's all about sweat equity. What happens with sweat equity, right? Sweat equity is a nice way of saying you're going to work your tail off and you're...
info_outline Carl-Gould-#70secondCEO-Spring in BusinessCarl Gould #70secondCEO
Spring in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So spring, the last spring, was 1946 to 1964, okay? Who was born during that time? Don't raise your hand; I'm not looking to out anybody. What demographic was born during that time? Baby boomers, not the baby boomers, a baby boomer. Every 80 years, there is a baby boomer generation for the last 500 years, always following a world conflict. Just go back, 80, 80 before,, and you'll see it, there's a baby boomer generation. That's a...
info_outline Carl-Gould-#70secondCEO-Industry Problems You SolveCarl Gould #70secondCEO
Industry Problems You Solve Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When somebody comes to your website, they're looking to solve two problems. If you are addressing the top problems of the industry, they're going to say, wow, this person really gets me. They understand. Now it says, list the top five industry complaints and, have a chat GPT, write a 550-word blog on how you solve those problems. If you're not sure how to do that, you notice there's a QR code on each of these slides....
info_outline Carl-Gould-#70secondCEO CoachingCarl Gould #70secondCEO
Coaching? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. People come into coaching because they have a ceiling somewhere, right? There are some belief systems or rules or values or principles that has got them to a certain level but is preventing them from getting to the next level and specifically in coaching, if somebody starts to take over and says “I’m gonna tell you how is this gonna going all that”, they are likely using the strategy that they actually need to overcome in order to be more...
info_outline Carl-Gould-#70secondCEO Coaching Mentoring -Whats the ValueCarl Gould #70secondCEO
Coaching & Mentoring -What's the Value? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know, the sport that I played, you...
info_outline Carl-Gould-#70secondCEO Discounting - Big Mistake Part 2Carl Gould #70secondCEO
Discounting - Big Mistake! Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your...
info_outlineBusiness Legs - Part 1
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So if I were to put the table with four legs just like that slide,that table had four legs, okay? I would walk up, grab one leg, and pull it out. Now we have a table with three legs under it. Upon pulling out that fourth leg, what would happen to the table? (Okay, guys might wanna come off mute), yeah, it would fall--it would fall right away, not necessarily, right? So I pull out that leg; it might stay depending on how things are loaded and all that sort of thing. But I haven’t put any pressure on the top yet, I just pull the leg out, so in other words the table would probably stay in place, might be wobbly probably would wanna sit on it and if you have anything valuable you likely taking it off. But the table would likely stay in place.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.