Carl-Gould-#70secondCEO-The Confidence Premium: Why High-Stakes Guarantees Win Clients
Release Date: 04/07/2025
Carl-Gould-#70secondCEO-Theyre Not Buying the Product
Carl Gould #70secondCEO
They’re Not Buying the Product Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She...
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Carl-Gould-#70secondCEO-Peace of Mind Has a Price—And It's Worth It
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don’t have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They’re like, I’m already there Dad. There’s nothing to, there’s no cost there. It’s...
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Carl Gould-#70secondCEO-The Rolex Effect Why Higher Prices Build Perceived Value
Carl Gould #70secondCEO
The Rolex Effect: Why Higher Prices Build Perceived Value Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Wel,l guess what? People judge your quality based on your fees. Think...
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Carl-Gould-#70secondCEO- Flexible Consumption: Stop Making It Hard to Buy from You Part 2
Carl Gould #70secondCEO
Flexible Consumption: Stop Making It Hard to Buy from You Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got, it’s like an act of congress to be able to cash these damn things in. They’re ridiculous. It’s too hard to be your...
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Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1
Carl Gould #70secondCEO
Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for...
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Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One
Carl Gould #70secondCEO
Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re...
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Carl-Gould-#70secondCEO- The Revenue Blind Spot: How Much Are You Really Making? Part 4
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up, that’s your thermostat. That’s your management thermostat. If it goes too low the air conditioning kicks on, if it...
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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you’d never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down...
info_outlineHi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results.
How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing, and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So, if I gave you a proposal, who am I competing with? No one. Now, think about it. I charge a 35% premium for that.
Now, what if you said, all right, that's pretty ballsy, Carl, but I'm not paying your 35% premium. What would you think of me as a contractor if I even offered it? Would you think, oh, this guy's incompetent and has no clue what he's doing? Or would you say, hmm, he's pretty confident about his process? If he's offering this out to other people, he must be pretty good. He must at least think he can put his money where his mouth is and he could perform. Which do you think more of?
Would you think that I'm likely more competent, higher level, better quality? Or would you think just on that alone, I'm less competent, less quality, and likely going to fail? Which one do you think going in, I'm more likely to be? Higher quality, lower quality.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.