Carl-Gould-#70secondCEO Compete or Create The Key to Industry Leadership
Release Date: 04/09/2025
Carl-Gould-#70secondCEO-Stage 4 From Chaos to Consistency – The Systems Stage
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, just a little bit more than a one minute investment per day for a lifetime of results. Today’s topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you’re going to be. Up to this point, you’ve been an entrepreneurial-run business, now we’re making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the...
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Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team?
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today’s topic -Stage 3. Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you’re building your implementation team. If you have a great plan you’re an authority in your niche now you’re busy and in demand and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values Your purpose for your...
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Carl-Gould-#70secondCEO-The Specialty Stage 2: Becoming the Go-To Expert
Carl Gould #70secondCEO
The Specialty Stage 2: Becoming the Go-To Expert Hi Everyone, this is Carl Gould author of The 7 Stage Growth Method and your #70secondCEO, just a little over a one minute investment each day for a lifetime of results. Today’s topic is stage 2 the specialty stage. Alright, here we’re judging how much of an expert in your niche are you. How much of an authority? Give yourself a ranking on a scale of 1 to 10. One, nobody knows who I am. Then, I’m an ABSOLUTE authority in my niche. Here’s how you know. Somebody unsolicited comes up to you at an industry conference or...
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Carl-Gould-#70secondCEO-Stage 1 Starts Here: Rank Your Strategy
Carl Gould #70secondCEO
Stage 1 Starts Here: Rank Your Strategy Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method, and your #70secondCEO just a little over a one-minute investment per day for a lifetime of results. Today we are going to start ranking your business according to the 7 stage method. Stage 1- give yourself a ranking, one low, BORING! 10 high, inspiring and compelling. To what degree are your strategic planning documents, all those great ideas you got out of your head and onto paper not only are they documented they are inspiring and compelling. What you do, how you do...
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Carl-Gould-#70secondCEO-Theyre Not Buying the Product
Carl Gould #70secondCEO
They’re Not Buying the Product Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She...
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Carl-Gould-#70secondCEO-Peace of Mind Has a Price—And It's Worth It
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don’t have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They’re like, I’m already there Dad. There’s nothing to, there’s no cost there. It’s...
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Carl Gould-#70secondCEO-The Rolex Effect Why Higher Prices Build Perceived Value
Carl Gould #70secondCEO
The Rolex Effect: Why Higher Prices Build Perceived Value Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Wel,l guess what? People judge your quality based on your fees. Think...
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Carl-Gould-#70secondCEO- Flexible Consumption: Stop Making It Hard to Buy from You Part 2
Carl Gould #70secondCEO
Flexible Consumption: Stop Making It Hard to Buy from You Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got, it’s like an act of congress to be able to cash these damn things in. They’re ridiculous. It’s too hard to be your...
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Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1
Carl Gould #70secondCEO
Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for...
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Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One
Carl Gould #70secondCEO
Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and made it into the industry it is today. They took something that's existing coffee, been around forever. They made it into an industry of its own, and they eliminated their competition, they created an industry in which they now lead.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.