Carl-Gould-#70secondCEO-Build the Team Before You Hire Match Roles to Strengths
Release Date: 06/06/2025
Carl Gould #70secondCEO
The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third...
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Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're...
info_outlineCarl Gould #70secondCEO
Meet Them Where They Are Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome. You're from...
info_outlineCarl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every...
info_outlineCarl Gould #70secondCEO
Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over...
info_outlineCarl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present. Read Transcription Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If Richard Branson or...
info_outlineCarl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a...
info_outlineCarl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn’t just about what you sell—it’s about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and perceptions is more important than the utility of your product. Whether it’s a luxury watch or a smartphone, people buy for more than function—they buy for meaning. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO,...
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Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a...
info_outlineCarl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When you create your organizational chart, you will be matching people with their styles. And that's step number one, most people are going to gravitate towards the jobs that they're good at already and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table already people gravitate towards certain roles, because people like what they're good at. So, when you ask somebody, when you're hiring them, what you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person that you hire them. Look at the tasks here, which one do you want? Which one looks good to you? Which one do you think you would like? They will choose what they think they're good at in the beginning anyway. So in the beginning, when you're building a structure, and here's the key before you make your first hire, this is why you have to have your plan, because we do something that we call share your vision with others.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.