Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are
Release Date: 07/04/2025
Carl-Gould-#70secondCEO-Why We Choose Starbucks The Power of Systems Over Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It’s not just the coffee—it’s the system. Starbucks isn’t dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability,...
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Carl-Gould-#70secondCEO-Stage 4 When Your Business Starts to Breathe Without You
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You’ll know you’ve entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That’s not a bad sign—it’s a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It’s not that your business is moving slower; it’s that...
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Carl-Gould-#70secondCEO-Stage 2 Where Most Businesses Live And How to Thrive There
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus should be developing your core competency. Now, every stage of business has three phases: early, mid, and late. I bring this up because Stage 2 is where most businesses spend the bulk of their time—even the Rolling Stones are still in Stage...
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Carl-Gould-70secondCEO-Business Doesnt Have to Be LonelyJust Plan the Steps
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. It’s often said that being a business owner is the toughest and loneliest job out there—and there’s truth to that. But it doesn’t have to be. What makes it feel tough and lonely? Flying blind, making decisions in the dark, with no gauges and no clear plan. What makes it easier, more enjoyable, and more successful? Taking the time to plan—stage by stage. Don’t skip steps. Move forward one stage at a time and take the time to enjoy the journey....
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Carl-Gould-#70secondCEO-The Sexy Side of Systems How to Scale to 7 Figures in 3 Years
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. How do you grow your business from startup to seven figures in just three years? It might sound like a huge leap, but it’s absolutely possible—and it comes down to one thing: alignment. You need to synchronize your daily, effective actions with your long-term, big-picture goals. Your efficiency is a direct result of how aligned you are with your strategic plan. Keep it simple. Keep it structured. Keep it systematic. Earlier, I mentioned that planning...
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Carl-Gould-#70secondCEO-How Consistency and Focus Drive Business Growth
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. When you pair a consistent, high-quality system with a strong customer experience, you create something powerful—a deeper connection with your clients. That connection allows you to serve at a higher level and positions your business as a leader in your field. And when that happens, results follow—fast. In the success cycle, your energy should be channeled toward achievement. Spend just 10% of your time identifying the challenge or opportunity, and 90%...
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Carl-Gould-#70secondCEO- The 3 Keys to Building an Aligned Organization
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. In the Business Discovery Process, there are three core areas you need to uncover: First, your behaviors—what we refer to as DISC—reveal how you do what you do. Second, your values—these are the why behind your actions, your motivators and priorities. And third, your attributes—they show what you are willing and able to do. The goal is to identify both your strengths and blind spots in each of these areas. Once you do, align them with your company’s...
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Carl-Gould-#70secondCEO-Why Early Assessments Set Your Business Up for Success
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As we dive into Stage One and explore what’s required, you’ll see the power tools for where your focus should be at each phase. One of the earliest and most important tools is assessment. You need to understand your identity—where you stand at any given moment—and what you bring to the table. But it’s not just about you. You’ll also assess everyone in your company, looking at their behavior styles, value hierarchies, and key attributes. With those...
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Carl-Gould-#70secondCEO-Why Emotion Drives Every Business Decision
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You’ve probably heard it said: we buy on emotion and then rationalize with logic. And it’s true. Humans have six basic categories of motivators. When making a decision—whether to buy, act, or not—you go through a mental checklist based on these motivators, ranked in a hierarchy. If a choice doesn’t satisfy your highest values, or worse, triggers your lowest...
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Carl-Gould-#70secondCEO-Hire for Strengths Match People to Their Natural Roles
Carl Gould #70secondCEO
info_outlineSummary:
In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I’ve never done this before, I’m starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you're an expert in your field. Richard Branson would not, if he started in mentoring program, he’s not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I’m gonna do it for twenty-five,” not doing that. So you don’t have to discount your services, give the higher price option with every service or contract you put forward.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.