Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are
Release Date: 07/04/2025
Carl-Gould-#70secondCEO-How We Do Anything is How We Do Everything
Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-We Create a World Around us that Matches How we Define Ourselves
Carl Gould #70secondCEO
We create a world around us that matches how we define ourselves Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. People are the people we surround ourselves with the most. And here's what I mean, okay? I don't wanna scare you with that photo. We, as people, the way we're wired, we're kind of like that projector right there. Whatever we put on the inside of that projector shows up on the screen. We define ourselves a certain way, okay? We define ourselves a certain way, and based on that definition,...
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Carl Gould #70secondCEO
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Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-Communicate Trust Respect through body language
Carl Gould #70secondCEO
Communicate Trust & Respect through body language Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communicate trust and respect through your body language. And this is a universal communication strategy, and we will practice that. So there are three elements that influence another person to your point of view. One of them is words. One of them is your voice qualities, and the other is your physiology, meaning how you stand and how you move. So words of the three, all three make up 100%, words, would...
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Carl Gould #70secondCEO
Trust & Respect Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When it comes to trust and respect, trust is a back-to-back exercise. In other words, we have common goals and interests, we establish that, okay? Then, when I turn my back and go into another room, do I trust you'll keep your commitments? Do I trust you're going to do what you said when we're standing face-to-face, you made a commitment? Now I turn my back and I go, you turn your back, you go, are you going to follow through? Can I...
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Carl Gould #70secondCEO
Do you hold the credentials for the job you perform? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credential for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that that software offers? The...
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Carl-Gould-#70secondCEO-Can you handle the task at hand
Carl Gould #70secondCEO
Can you handle the task at hand? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay?...
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Carl Gould #70secondCEO
Remove the Barriers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just...
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Carl-Gould-#70secondCEO-Unlocking Opportunities with Yes Pt. 2
Carl Gould #70secondCEO
Unlocking Opportunities with Yes Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay. I get it. You don't want to listen to it. But if you say no, they cannot find something in with you. So your answer is yes. Every time. As long as you...
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In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I’ve never done this before, I’m starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you're an expert in your field. Richard Branson would not, if he started in mentoring program, he’s not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I’m gonna do it for twenty-five,” not doing that. So you don’t have to discount your services, give the higher price option with every service or contract you put forward.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.