Carl-Gould-#70secondCEO-Strategic Alliance Partnerships: Multiply Your Growth Through Cross-Promotion
Release Date: 07/07/2025
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You’ve probably heard it said: we buy on emotion and then rationalize with logic. And it’s true. Humans have six basic categories of motivators. When making a decision—whether to buy, act, or not—you go through a mental checklist based on these motivators, ranked in a hierarchy. If a choice doesn’t satisfy your highest values, or worse, triggers your lowest...
info_outlineCarl Gould #70secondCEO
info_outlineCarl Gould #70secondCEO
info_outlineCarl Gould #70secondCEO
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past: you’ve got this model airplane or bicycle, and here’s what you did. You did the I part, you got it and you said “wow! This is really great” thank you so much for getting me this, it’s exactly what I want it and then you try to implement a systems, I’ll pull...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure you put the right people doing the right task, how do you know? At the end of the day does performing that task give you energy or rub your energy. If doing that task or performing that part of the business gives you energy as the day goes along, you...
info_outlineCarl Gould #70secondCEO
The Bigger You, the Smaller the Problem Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Then the world you're around, you’ll be more skilled so I’ve got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without ever touching you cause I understand the commence now, you just work on those things, right? So, you wanna become better than the problem you are facing and be able to juggle more, work smarter you know you want to expand you know so you’re...
info_outlineCarl Gould #70secondCEO
Multiply Your Time, Multiply Your Impact Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I get it, the brain works better when you’re doing one thing but you’re not getting anywhere beyond you're not achieving the level you want unless you're multitasking, right? So yeah I have my coaching business, I have my speaking business, I invest in companies you know I have real estate and I’ve got that, that’s not all gonna happen on the same day you know and so you got to figure out how to do more than...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The advisor is somebody who is probably the most important person in a room, they’re great at networking and they can marshall and channel all the resources necessary to get something done, they’re a generalist, they’re a jack of all trades and they’re good at all of them, they’re not like a master of none they’re actually very good at all of them. It’s the hardest one to become actually, advisor and then there’s a mentor. And the mentor is...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning it was enough to say you were a coach, hey I’m a coach, wow that’s awesome, then it was I’m a life or business coach.Then I’m a life coach and I’ve got all this segmentation and so now, you know it’s a very mature industry and each industry has niches, that’s how you know, when there are niches, you’ve got a mature industry, coaching is there. But coaching you know in what you describe people aren’t hiring a coach because they...
info_outlineSummary:
In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I’m a gutter cleaner and you're a carpet cleaner. So if I’m a gutter cleaner, I’m gonna write a letter to all of my clients and say “hey I know Bob’s gutter cleaning they’re fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they’re gonna give you a special price just because you're a client of mine, thank you for being my customer. They’re gonna do the same thing “hey you should see Carl’s service” they’re non competitive and because the referral comes from a trusted resource they are likely to trust the referred.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.