Carl-Gould-#70secondCEO-The Business Plan Blueprint: Answer These Questions or Stay Stuck
Carl Gould #70secondCEO
The Business Plan Blueprint: Answer These Questions or Stay Stuck Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we plan to...
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Carl-Gould-#70secondCEO-Vision + Values: Define the Future Your Business Will Be Known For
Carl Gould #70secondCEO
Vision + Values: Define the Future Your Business Will Be Known For Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement: where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are...
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Carl-Gould-#70secondCEO-Potential Feels Good—Performance Proves Everything
Carl Gould #70secondCEO
Potential Feels Good—Performance Proves Everything Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Potential is wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or...
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Carl-Gould-#70secondCEO-Build an Implementation Team That Believes—Not Just Works
Carl Gould #70secondCEO
Build an Implementation Team That Believes—Not Just Works Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more...
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Carl-Gould-#70secondCEO- Rapport Wins: People Buy From Those They Relate To
Carl Gould #70secondCEO
Rapport Wins: People Buy From Those They Relate To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How would you call? (understanding, it to create a common bond and interest). He's a smarty pants, a common bond. Okay, very good at what else is rapport often defined? Values, connection, comfort, a...
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Carl-Gould-#70secondCEO-Bad News First: The Rule That Builds Trust and Accountability pt. 2
Carl Gould #70secondCEO
Bad News First: The Rule That Builds Trust and Accountability pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I have found that that has made the team feel very safe to bring me just about anything. And to be honest, the people who don't bring me what they should are the people that shouldn't be there anyway, you know, because you'll find out either way, but even still, like, they're just afraid to tell you, they're, you know, what I tell my team is, I said, look, you're packing my parachute. If...
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Carl-Gould-#70secondCEO-Bad News First: The Rule That Builds Trust and Accountability
Carl Gould #70secondCEO
Bad News First: The Rule That Builds Trust and Accountability Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I do make it clear, you don't have mistake amnesty if you make the same dumb ass mistake over and over again, right? It's not amnesty from being, you know, not doing your job. If you keep making the same mistake, yes, you should be worried, right? But if this is a mistake, honest mistake, you just, you know, you're supposed to do something here, you didn't, or it went out late, or whatever,...
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Carl-Gould-#70secondCEO-Mistake Amnesty: Fix It Fast, Don’t Hide It
Carl Gould #70secondCEO
Mistake Amnesty: Fix It Fast, Don’t Hide It Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from that mistake. You will not get in trouble for that mistake. But if I get found here and Peyton's like, weren't you supposed to send me something? I never got anything. And I find out that you didn't,...
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Carl-Gould-#70secondCEO-Create a life plan along with your business plan
Carl Gould #70secondCEO
Create a life plan along with your business plan Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We'd like to do is with your enterprise plan and your business plan, we say, let's create a life plan. And what does that look? What are your missions? What are the things that you want in life that are bigger than you, bigger than the business that'll still serve the community? That'll still be stimulating. That'll still be challenging. That will still, you can attach to your worth, self-worth,...
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Carl-Gould-#70secondCEO-No Seminar Teaches You What to Do After You Hit Your Goals
Carl Gould #70secondCEO
No Seminar Teaches You What to Do After You Hit Your Goals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals. You know, how do I pursue a goal? Well, nobody told you what to do when you get them. You know, how many times... The easiest way to see this is to see it in sport every single day. It won't matter. Pick your sport. One team gets out to a big lead, and then what happens? And...
info_outlineBottom of the Funnel
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Things that I've noticed is bottom of that funnel results tend to match the top of the funnel activities.
In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones.
I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If you're behind, that tends to be the case too. We've seen a correlation between bottom of the funnel and, top of the funnel.
In other words, if you're looking at your year and saying, I'm 20% behind, and you say, all right, let me, how many leads did I generate? Boom, not as many as I thought. How many phone calls did I make? A little bit less than normal. How many days of networking did I do? Ooh, that's right, I skipped that whole week on vacation.
I didn't go to those three events. And we tend to find that you're, oh, I didn't make that many outbound calls, or I didn't do that many emails, or I didn't send as many check-in text messages with my existing client base as I normally do. They tend to correlate.
I'm down 10% on the bottom of the funnel. I tend to be down 10% top of the funnel.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.