Carl-Gould-#70secondCEO-Comfort Over Commitment
Carl Gould #70secondCEO
Comfort Over Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard. It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more. And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll...
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Carl-Gould-#70secondCEO-A Non-Family CEO Might Be the Healthiest Hire You Make
Carl Gould #70secondCEO
A Non-Family CEO Might Be the Healthiest Hire You Make Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Best of all worlds, if that's the case. If you can get that CEO to take the job because they, in all seriousness, they'll come in and if they're a pro, they've been through situations like this, and they kind of know family dynamics. But if you can get that person who knows the dynamics and can come in and run the business, it's the best of all worlds because they're emotionally neutral. They...
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Carl-Gould-#70secondCEO-You Cant Be Both President and CEO
Carl Gould #70secondCEO
You Can’t Be Both President and CEO Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is. I love it when a small business owner says, I'm president, CEO, and founder. I said, those are two different, like the president and CEO are two totally different jobs. I said, the CEO is much more of the ambassador, sovereign, face of the company role....
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Carl-Gould-#70secondCEO-The Chances Your Kids Want The Family Business Is Low
Carl Gould #70secondCEO
The Chances Your Kids Want The Family Business Is Low Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Conversation with a good friend recently, well, a few years ago. He was talking about his three sons and two, these two are coming into the business. And I had met the two, I'd never met the third, and I said, about the second, I said, there is zero chance he will come into the business. Zero. He's like, oh no, I've already talked to him and we've assigned him a role. I said, he's saying yes to...
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Carl-Gould-#70secondCEO-In Family Businesses Roles Are Assigned by Convenience
Carl Gould #70secondCEO
In Family Businesses, Roles Are Assigned by Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In family-run businesses, we assign a role based on convenience or need, not talent and skill, and propensity for the job. And so, you know, we make people managers when they're not really managers. We put people in certain parts of the business because that's the opening that is there. And you do your best to try to match the, you know, some skillset to what they're doing. In that dynamic, it's more...
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Carl-Gould-70secondCEO-You Can Hustle to $3–5 Million — Then What? Pt. 2
Carl Gould #70secondCEO
You Can Hustle to $3–5 Million — Then What? Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pinch point in that three to five million dollar range, where having a bunch of generalists, nobody knows marketing well enough to know how to do Google Ads. Nobody knows logistics well enough to get the best trucking and rates other than just calling around like, how much will you be, how much will you, no. They don't know how to synchronize routes and points of origin. It's not point of destination,...
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Carl-Gould-#70secondCEO- You Can Hustle to $3–5 Million — Then What?
Carl Gould #70secondCEO
You Can Hustle to $3–5 Million — Then What? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is common in all businesses, not just family business. And here's part of what the challenge is, but I'll take family business for starters. Two family members get together and say, let's do it, whatever it is. Let's do it. We're on, game on. And like every business, we all start out as generalists in the business. We wear multiple hats. Well, you're pretty good with people, and you're in...
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Carl-Gould-#70secondCEO-The Real Reason Youre Not Scaling Pt. 2
Carl Gould #70secondCEO
The Real Reason You’re Not Scaling Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I am of the belief that if somebody in your organization is not performing, to start with, it's not their fault. It's your fault as the leader. I would say, listen, first things first, let's take 100% responsibility for the performance of our team. If they're not performing, let's assume it's us, we haven't given them the tools, we haven't given them the resources, we haven't given them the coaching or...
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Carl-Gould-#70secondCEO-The Real Reason You're Not Scaling
Carl Gould #70secondCEO
The Real Reason You’re Not Scaling Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they bring me in and they say, all right, we want to grow. We want to go to the next level. That's code for there are issues internally. Either there's some internal strife, or there's a partnership issue, or there's somebody who no longer aligns with the goals and there's just nothing you could do about it. You know, at this point, I've dealt with it so many times. First off, I remind the client that everything's...
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Carl-Gould-#70secondCEO-Family Business: Great Idea Tough Reality
Carl Gould #70secondCEO
Family Business: Great Idea, Tough Reality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Interestingly enough, even though there might not be blood in every family, blood family in every business, almost every business has some family dynamic. Here's the first thing that changes. Now one, you know, it's on paper. It's a great idea to work with your family. Who else would you want to support? Who else would you want to be around all the time? And you say, wow, wouldn't this be amazing? We can have...
info_outlineProgress Beats Perfection
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Or in business history, have you been rewarded for just trying, right? So more than ever, we–we have the opportunity to just get out there and be (unclear follows), right? Not only is it okay that you make a mistake, but it's actually rewarded when you do, because you're not perfect, right? Social Media for the most part, is the highlight reel is like, you know, when you see somebody at a networking event, how's it going? Good, busy, busy, yeah busy, so the family likes everything's pretty good, we're really good, that social media. So somebody's actually authentic enough to say, Hey, I tried this didn't work well, that was because what I–I try never to do that again, more and more, they're rewarded for it. So we live in an age where performance is rewarded almost as much as the result. Now you're highly skilled people. I mean, think about it. If you tried something three times, you're likely to get it right. If I gave you five times or 20 times to get something right? Do you think you'd get it right? I've even told you what it is and you still like, give me 20 I'll get it, right? You're too skilled not to get this stuff, right? So it's not like you're gonna be fumbling your way through social media for the next year. You might get it wrong or not perfect, like two or three times then you're like, alright, everybody, hey everybody, check it out. Nail it, right? And you're going to show the result.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.