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Episode 37: Voices From the Field - A Conversation with Brendan Schneider

CASE xChange

Release Date: 08/03/2021

Episode 43: Voices From the Field - A Conversation with Tracy Chalk show art Episode 43: Voices From the Field - A Conversation with Tracy Chalk

CASE xChange

Our guest for this episode is Tracy Chalk, Chief Marketing Officer at The University of Newcastle, Australia. Hear about the three campaigns that earned the university one Gold Award, three Silver Awards and one Bronze Award in the 2021 Circle of Excellence Awards. Hear how these campaigns utilised storytelling to connect with future students, alumni, and the Indigenous and Torres Strait Islander communities, as well as how the university supports the advancement of Indigenous education and culture.

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Episode 42: Voices From the Field – A Conversation with Maggy Liu show art Episode 42: Voices From the Field – A Conversation with Maggy Liu

CASE xChange

Our voice from the field this episode is Maggy Liu, Associate Director of Development at The University of Sydney, Australia. Maggy takes us on her journey of discovering her passion for advancement which was confirmed through her experience with the CASE Graduate Trainee Programme. She also shares her thoughts around what it takes to be an advancement professional during the current pandemic (hint: a passion for making an impact partnered with tenacity and resilience).

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Episode 41: Voices From the Field - A Conversation with Liz Allen show art Episode 41: Voices From the Field - A Conversation with Liz Allen

CASE xChange

Our guest for this episode is Liz Allen, Director of Communications and Marketing at Seoul Foreign School in South Korea. Backed by her global career and expertise in digital marketing, Liz shares her insights around social media, including which platforms are best for an institution to connect with current students, alumni, and their community. Furthermore, discover how Seoul Foreign School is showcasing their tradition and history in a modern era using digital media.

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Episode 40: Voices From the Field - A Conversation with Sam Wu show art Episode 40: Voices From the Field - A Conversation with Sam Wu

CASE xChange

Our guest for this episode is Sam Wu, Associate Director of Alumni Giving at Singapore Management University (SMU). Through the efforts of Sam and his team, SMU was awarded Grand Gold in the 2021 Circle of Excellence Awards for their virtual fundraising campaign, SMOO Challenge. Sam shares about the campaign and how it has provided support for students in financial need. Hear his insights on what makes a fundraising campaign successful and what’s new about the SMOO Challenge coming in September 2021.

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Episode 39: Voices From the Field - A Conversation with Freya Harding  show art Episode 39: Voices From the Field - A Conversation with Freya Harding

CASE xChange

For this episode we are joined by Freya Harding, Development Coordinator at ClimateWorks Australia. As a participant and then institution mentor for the CASE Graduate Trainee Programme (GTP), Freya shares about her experience that includes a secondment in Mexico, as well as recommendations for future GTP trainees and host institutions. Also, listen in for insights on the relationship between climate change and philanthropy, and the key challenges for environmental charities in Australia.

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Episode 38: Voices From the Field - A Conversation with Cheng Feng show art Episode 38: Voices From the Field - A Conversation with Cheng Feng

CASE xChange

Cheng Feng, Secretary General at Duke Kunshan University (DKU) Foundation and Senior Director of Development and Alumni Relations at DKU in Kunshan, China. Cheng shares how she went from working in marketing with the world’s largest cosmetic company L’Oréal, to a university that is eight years young. Hear about the general advancement landscape in China and DKU’s vision around educating future leaders to embrace creativity, innovation, and respecting the diverse cultures of the world.

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Episode 37: Voices From the Field - A Conversation with Brendan Schneider show art Episode 37: Voices From the Field - A Conversation with Brendan Schneider

CASE xChange

In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools.

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Episode 36: Voices From the Field - A Conversation with Nuzhat Kamran show art Episode 36: Voices From the Field - A Conversation with Nuzhat Kamran

CASE xChange

Nuzhat Kamran, Director, Office of Advancement at Lahore University of Management Sciences (LUMS) in Pakistan is our voice from the field for this episode. Hear about the LUMS national outreach programme 'Changing Destinies' that won the 2021 CASE Platinum Awards - Best Practices in Diversity, Equity, and Inclusion category. Listen in to hear Nuzhat's insights into the  philanthropic landscape of Pakistan and how LUMS navigates this to encourage donors to give.

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Episode 35: Voices From the Field: A Conversation with Toni Lawrence show art Episode 35: Voices From the Field: A Conversation with Toni Lawrence

CASE xChange

Toni Lawrence, Director of Advancement at James Cook University (JCU) in Townsville, Australia joins us for this episode. Listen in to find out how Toni took her learnings from her early career work at Wendy Finerman Productions (producers of Forrest Gump and The Devil Wears Prada) and applied them to her roles in advancement. Hear about her experience when moving from a role at a large university in the United States to a smaller Australian institution, and the exciting things to come at JCU.

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Episode 34: Voices from the Field - A Conversation with Nick Jaffer show art Episode 34: Voices from the Field - A Conversation with Nick Jaffer

CASE xChange

Our guest this episode is Nick Jaffer, President & CEO (Asia Pacific) at Global Philanthropic in Australia. Hear how Nick went from backpacking in Europe to a 30-year career in fundraising. Nick shares the themes from Global Philanthropic’s recent worldwide forum ‘Talking Philanthropy’ which focused on the philanthropic ecosystem in Asia. Hear how a more intentional approach to philanthropy is taking root in the region and why the government is critical in driving this change—in Asia and across the

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More Episodes

In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Listen in to learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools and where marketing and communications professionals can come together as a community. If you would like to learn more about inbound marketing, click here.