Generation You with Catalin Matei
Here is an interview with Dan Ariely, professor of psychology and behavioral economics at Duke University. He shares valuable insights and opinions about a variety of topics like: extrinsic vs. intrinsic motivation how we should communicate with our colleagues and employees why beauraucracy is killing joy in your company And, of course, we talked a lot about what he calls "misbelief", which is at the center of his newest book. So if you are curious about the ways misbeliefs impact our lives and society as a whole, while also understanding how and why they arise, I hope this interview will...
info_outline Neil Patel on Scaling his $100M+/year Agency, AI and Marketing in 2023Generation You with Catalin Matei
In today's episode with Neil Patel, we talked about: Current Business Overview: Neil provided a brief overview of his current ventures and the ongoing expansion of his agency, NP Digital. Role within His Business: Neil clarified his role in his company, outlining that most of his time is spent on strategic work with business customers. He also discussed the importance of staying connected with the market's pulse by being involved in day-to-day operations. The Evolution of Personal Branding: We discussed the importance of personal branding, where he provided insights into his...
info_outline How to Become Financially Independent with Grant CardoneGeneration You with Catalin Matei
In today’s episode, you will find out from Grant Cardone, the founder, and CEO of Cardone Capital, how everyday investors can access the institutional-grade real estate deals that are normally reserved for only the largest investors. The aim of this interview with Grant Cardone was to give young people a hands-on guide on how to become financially independent and wealthy. We touched on topics such as: what types of income are necessary to have, savings and investment tactics, and what are the free events you can attend to find out more. Time Stamps: 00:00 - Intro Grant Cardone 01:52 - Why...
info_outline The Future of Business Organization with Simone CiceroGeneration You with Catalin Matei
Meet Simone Cicero, Italian designer, speaker, and entrepreneur. Creator of Platform Design Toolkit, and managing partner at Boundaryless, a company that helps organizations create platform strategies to mobilize ecosystems for growth, impact, and evolution.
info_outline How to Find Lasting Peace And Happiness | Rupert SpiraGeneration You with Catalin Matei
Rupert Spira is an English studio potter and writer, famous for his carefully crafted minimalist bowls as well as his career as a spiritual writer and teacher, engaged in the practice and philosophy of Non-Duality, which is also called Advaita in Sanskrit.
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About the Guest:
info_outline Bob Moesta | Demand-Side Sales 101Generation You with Catalin Matei
About the Guest:
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Show Notes
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About guest:
info_outlineAbout the Guest:
Bob has been an innovator and building things for more than 40 years. He has worked with people like W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer. He is one of the principal architects of the Jobs-To-Be-Done theory. Bob has continued to develop, advance, and apply the innovation framework to everyday business challenges in a wide range of industries. He has dedicated his life to developing products and services that help people make progress in their life.
Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He’s an adjunct lecturer at Kellogg School at Northwestern University, lectures on innovation at Harvard and MIT, and enjoys mentoring at incubators.
Show Notes
- What “Jobs-To-Be-Done” Is?
- What Demand-Side Selling Is?
- How To Be a Better Consumer?
Time Stamps:
- 00:00 - Introduction
- 02:42 - What allowed Bob to see the world from a different perspective
- 05:18 - What was the motivation behind writing his book
- 10:02 - What are the feeling and the theme of the book
- 13:08 - Supply-side selling vs demand-side selling - the Casper story
- 16:28 - Flip the way people think of sales - real selling feels like helping
- 19:33 - How to help people in their buying process
- 24:08 - The timeline for progress
- 27:34 - What causes people to buy?
- 28:59 - Types of motivations and the four forces of making progress
- 31:55 - How to sell from the buyer's perspective
- 36:16 - How to create demand in people
- 40:34 - What people think about Bob’s Moesta book
Resources:
- Book: http://amzn.to/3q0fswG
- Twitter: https://twitter.com/bmoesta
- Linkedin: https://www.linkedin.com/in/bobmoesta/