loader from loading.io

From Fellowship to Two OR Suites — with Heather Levites, MD (Ep. 337)

Beauty and the Biz

Release Date: 11/21/2025

This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354) show art This Fellowship Was Priceless — Steven A. Hanna, MD (Ep. 354)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Steven Hanna, MD, shares how his fellowship experience was priceless in that it gave him the tools to succeed as a surgeon as well as a businessman. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping...

info_outline
Young, Pretty, Smart and Crushing it — Pamela Brownlee, DO (Ep. 353) show art Young, Pretty, Smart and Crushing it — Pamela Brownlee, DO (Ep. 353)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Pamela Brownlee, DO — a young, pretty, and smart cosmetic surgeon who's absolutely crushing it with branding, marketing, and patient attraction. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping...

info_outline
Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352) show art Academia vs. Aesthetic Freedom — Dr. Francisco Gómez Bravo (Ep. 352)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more...

info_outline
Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351) show art Premium Pricing Isn’t Luck. It’s Positioning. — Ritu Chopra, MD (Ep. 351)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Ritu Chopra, MD, explains how premium pricing isn’t luck, but it’s positioning oneself to become the authority in their field. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

info_outline
How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350) show art How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping...

info_outline
Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349) show art Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits....

info_outline
e Long Game Most Surgeons Don’t Play — Gregory D. Lewen, MD (Ep. 348) show art e Long Game Most Surgeons Don’t Play — Gregory D. Lewen, MD (Ep. 348)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don’t play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

info_outline
Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347) show art Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more...

info_outline
What Changes When You Stop Doing Everything — Philip Solomon, MD, FRCS (Ep. 346) show art What Changes When You Stop Doing Everything — Philip Solomon, MD, FRCS (Ep. 346)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Philip Solomon, MD, FCRS, shares insights from his experience on what changes when you stop doing everything as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more...

info_outline
1.5 Years Booked Out…How? — Anthony Youn, MD (Ep. 345) show art 1.5 Years Booked Out…How? — Anthony Youn, MD (Ep. 345)

Beauty and the Biz

📅 ⚙️ ⬇️⬇️⬇️ Anthony Youn, MD, shares how he’s been able to maintain being 1.5 years booked out even after his partner left his practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and...

info_outline
 
More Episodes

📅 Schedule Your Practice Growth Strategy Review

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

From Fellowship to Two OR Suites

Specifically, in the “From Fellowship to Two OR Suites Podcast,” Dr. Heather Levites explains how she built one of Raleigh’s newest aesthetic practices from the ground up.

First, she shares how she is a board-certified plastic surgeon trained at MIT, Duke, and Stony Brook.

Additionally, she gained real-world business experience by working inside a multi-physician practice.

Consequently, she learned workflow, systems, and the financial realities new surgeons rarely get taught.

Specifically in this episode of the “From Fellowship to Two OR Suites Podcast,” you’ll hear how she:

  • First, purchased a 3,000-sq.-ft. medical condo.
    Then, she spent a full year navigating permits, build-outs, inspections, and OR accreditation.
  • Next, designed two private OR suites to control block time and reduce overhead.
  • Afterward, bridged the financial gap by taking part-time work while she built her brand.
  • Finally, hired and trained her first team.

During that time, she handled HR, marketing, nursing, coordination, and operations herself.

Furthermore, Dr. Levites shares the “one mistake” that cost her nearly a year and thousands of dollars.

Ultimately, she explains what happened so you can avoid making the same mistake.

 

PS: Indeed, the Cosmetic Practice Vault works because it’s based on real data from real practices.

Specifically, surgeons have used this system to:

  • First, increase revenues 27% in six months
  • Second, convert 80% of consults
  • Third, fix staff performance issues
  • Fourth, increase call-to-appointment rate by 30%
  • Fifth, increase patient lifetime value by 20%
  • Sixth, build a predictable growth flywheel

Thanksgiving Special: 80% Off This Week

www.CosmeticPracticeVault.com

Image of the Cosmetic Practice Vault logo with a hypodermic needle and a surgeon's scalpel crossed in front of a bank vault background with stylized text.

 

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

Visit Dr. Levites' website

#drheatherlevites #heatherlevitesmd #levitylifts

#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons