Mark Anthony Marquez - Founder SkinMatch

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The Jason Cavness Experience is sponsored by CavnessHR. CavnessHR provides HR to companies with 49 or fewer people.

 CavnessHR provides a tech platform that automates HR while providing access to a dedicated HR Business Partner.

www.CavnessHR.com

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Mark’s Bio

An aspiring entrepreneur with over 12 years of experience in the SEA marketing and communications industry, including 8 years in leadership roles, he possesses a comprehensive understanding of the marketing landscape and the skills necessary to lead regional marketing efforts to success.

Throughout his career, he has honed his expertise in various marketing disciplines, including account management, PR & communications, media strategy, data analytics, digital marketing and growth hacking. In one of his previous roles, he scaled up a marketing agency being the day-zero employee and grew it to a 35-person operations when he left.

His leadership experience extends beyond campaign management. He is adept at overseeing teams, fostering a culture of continuous learning and development through tailored training programs in rams, and promoting cross-functional collaboration through workshops. This commitment to building a strong and engaged team has proven instrumental in exceeding client expectations and achieving financial KPIs. 

Furthermore, he is passionate about driving business growth. In previous roles, he actively contributes to the development of the business pipeline, collaborating with the business development and product teams to identify and acquire new opportunities.

This experience has instilled in him a strong understanding of the importance of alignment between marketing, sales and product functions to achieve business objectives.

His dedication to professional development is reflected in his Master of Business Administration degree from the University of Illinois, USA with a focus on International Business Strategy, Business Analytics and Financial Management. 

We talked about the following and other items

Fitness and Lifestyle in Vietnam

Living in Vietnam and Safety Concerns

Challenges and Acceptance of LGBTQ Community

Mark's Journey to Vietnam and Career in Cambodia

Mark's Marketing Background and Data-Driven Approach

Social Media and Personal Use 

Life in Vietnam and Adjusting to Local Culture

Mark's Startup Venture and Product Development

Beauty and Sustainability in the Beauty Industry

 CRM Implementation and Sales Challenges

Global Market Expansion and Data Security

Consumer Age and Skincare Trends

Future Trends and Influencer Marketing 

Product Differentiation

Personal Skincare Routine

Challenges and Pricing Strategy 

Equity Split and Team Dynamics

Networking and Funding Challenges

Product Development and Future Plans

 SkinMatch

Mark’s Social Media

Mark’s LinkedIn: https://www.linkedin.com/in/mark-anthony-marquez/

Mark’s Advice 

People who are thinking of building their own company, think hard. because they are easier things in life to do than this. I've always wanted to do this and I brought this upon myself. But then you never really realize how heavy it is. The toll it can take on you and your support system. But then if you look back you can be proud of what you have accomplished