The Legend Behind 300+ Games: Culturalization, Creativity & Courage with Kate Edwards
Release Date: 11/28/2025
The Jason Cavness Experience
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In this episode of The Jason Cavness Experience, Jason sits down with Taylor Black for a wide-ranging conversation that spans AI, startups, big tech, and family life. Taylor shares his experience working at Microsoft, where he’s been close to how AI is being built, adopted, and misunderstood inside large organizations. He talks about how startups and founders should think about AI realistically not as hype, but as a tool that rewards clarity, discipline, and execution. Beyond tech, Taylor opens up about his family’s journey through fostering and adoption, what it’s taught him about...
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In this episode of The Jason Cavness Experience, Jason sits down with Scott Strong, founder of Strong Fiber Systems, to talk about building a service-first business in the telecom industry and why sales discipline and customer service still matter in a world obsessed with automation. Scott shares his journey into entrepreneurship, how he built Strong Fiber Systems by focusing on relationships and trust, and why doing the unscalable work, personal outreach, follow-ups, and real conversations creates a lasting competitive advantage. He explains the difference between motivation and discipline in...
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In this episode of The Jason Cavness Experience, Jason sits down with Brandie Henry. A communication coach, consultant, educator and community advocate whose work bridges personal development, professional leadership, youth services and creative expression. Brandie runs S4S Management, where she coaches leaders on communication, clarity and emotional intelligence, while also serving the community through her work with Southwest Youth and Family Services (SWYFS). Brandie shares how her early foundation in dance shaped her understanding of expression, confidence and presence long...
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In this episode of The Jason Cavness Experience, Jason sits down with Liz Galloway a global brand strategist, PR pro, experiential marketer, storyteller, TEDx curator, wellness advocate, and adventure-driven entrepreneur. Liz’s work spans luxury hospitality, wellness retreats, publishing, consulting, media production and high-impact brand development across Central America, Europe and the U.S. Liz shares how she built a life and career around curiosity, creativity and courage blending strategy with soul to help brands cut through noise and connect with people on a deeper level. She and Jason...
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In this solo livestream episode, Jason Cavness walks small business owners through the HR laws you must follow when you have 49 or fewer employees. Jason draws from more than 30 years of HR experience, 25 years as a retired U.S. Army officer, and over a decade working with startups to explain complicated HR rules in a simple, practical way. Jason covers what federal government actually requires, why most HR mistakes come from confusion rather than bad intent, and how ignoring even one rule can lead to fines, audits, lawsuits, and massive headaches for small business owners. Using...
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In this episode of The Jason Cavness Experience, Jason sits down with Nicholas White. A Seattle-based marketing strategist, startup advisor, entrepreneur, and operator with experience at Amazon, Microsoft, and multiple early-stage ventures. Nick has led digital marketing programs for major B2B/B2C brands, driven pipeline expansion, advised early-stage founders, and built systems that blend creativity, data, and practical execution. His approach to modern marketing is shaped by curiosity, experimentation, and a deep understanding of customer psychology. Jason and Nick dive into how marketing is...
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In this solo episode of The Jason Cavness Experience, Jason goes live to break down everything he’s building across CavnessHR, the Wefunder campaign, HR law education, livestreaming strategy, and the behind-the-scenes founder grind people rarely talk about. Jason talks through his work on the HR Laws Livestream Deck, what small businesses keep getting wrong about HR compliance and why he’s pushing hard to create accessible education for founders who can’t afford expensive consultants. He also gives an update on the CavnessHR Wefunder campaign, the ebooks rollout, the Builders Club,...
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In this episode of The Jason Cavness Experience, Jason sits down with Kate Edwards. An award-winning 30+ year leader in the global game industry, culturalization pioneer, former Executive Director of the IGDA, former head of the Global Game Jam, CEO of Geogrify, and CXO/Co-Founder of SetJetters. Kate has worked on more than 306 games across genres including RTS, FPS, racing, horror, and AAA franchises like Age of Empires, Battlefield, Mad Max, Jade Empire, and Indiana Jones. She is widely known for establishing the discipline of game culturalization, helping studios navigate geography,...
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In this episode of The Jason Cavness Experience, Jason sits down with Curt Maier. A U.S. Military Veteran, nuclear submarine reactor operator, engineer, and now M&A focused business leader who buys, builds, and transforms companies using a systems-driven mindset forged under extreme pressure. Curt shares what it was really like working on nuclear submarine reactors, how the Navy shaped his discipline and problem-solving, and why the engineering habits he learned underwater still guide every business decision he makes today. Jason and Curt dive into the lessons from nuclear operations that...
info_outlineIn this episode of The Jason Cavness Experience, Jason sits down with Kate Edwards. An award-winning 30+ year leader in the global game industry, culturalization pioneer, former Executive Director of the IGDA, former head of the Global Game Jam, CEO of Geogrify, and CXO/Co-Founder of SetJetters.
Kate has worked on more than 306 games across genres including RTS, FPS, racing, horror, and AAA franchises like Age of Empires, Battlefield, Mad Max, Jade Empire, and Indiana Jones. She is widely known for establishing the discipline of game culturalization, helping studios navigate geography, culture, geopolitics, and global markets.
Jason and Kate dive deep into her journey from Microsoft geographer to global industry leader, her work on major titles, running IGDA during Gamergate, giving historic talks at the Royal Geographical Society, and consulting for studios around the world.
Kate also opens up about battling imposter syndrome, embracing introversion as a superpower, protecting creative teams, and why the future of games depends on cultural awareness and authentic storytelling. A powerhouse episode for anyone in gaming, tech, leadership, or creative industries.
Topics Discussed:
• How Kate pioneered the field of game culturalization
• Working on 300+ games across global studios
• Her path from Microsoft to founding Geogrify
• Cultural risks, geopolitical challenges, and narrative world-building
• Behind the scenes of Age of Empires, Jade Empire, Battlefield, Indiana Jones, and more
• The evolution of gaming from Pong to massive AAA franchises
• Indie studios shaking up the industry
• Speaking worldwide and navigating stage nerves
• Gamergate, harassment, and standing up for underrepresented creators
• Diversity, representation, and global game development
• Her dream studios and game franchises
• Why introversion can be a creative advantage
• Imposter syndrome, leadership, and creative courage
Connect with Kate Edwards:
🌐 Website: https://setjetters.com/
🔗 LinkedIn: https://www.linkedin.com/in/geogrify/
🐦 X (Twitter): https://x.com/geogrify
📸 Instagram: https://www.instagram.com/geogrify
Support CavnessHR Help Build the Future of Small Business HR CavnessHR is building an AI-native HR system for small businesses with 49 or fewer employees automation + a dedicated HR Business Partner
💸 Invest in CavnessHR on Wefunder: https://wefunder.com/cavnesshr
📚 Download 7 Free eBooks from The Jason Cavness Experience: https://www.buildcavnesshr.com/ebooks
🤝 Join the CavnessHR Builders Club: https://www.buildcavnesshr.com/