Brewmaster's Journey: Renn Blackmann Shares How Blackman's Brewery Dominated Geelong & the Surf Coast, Secrets to Thriving in Tough Times, Building a Winning Team, and Crafting Beers That Keep Customers Coming Back for More. (Episode 2 - Renn Blackman)

In this episode of The Brewers Institute, host Michael Capaldo interviews Renn Blackmann, co-founder of Blackmans Brewery, shares his journey to dominating the local craft beer scene. He reflects on the challenges faced during the pandemic and how adaptability led to innovative offerings that resonate with the community.

Renn highlights the importance of a strong marketing strategy and teamwork in establishing Blackman's Brewery as a go-to brand. Tune in to learn how local engagement and a commitment to quality have fueled their remarkable success.

A glimpse into the questions Michael posed to Shawn Sherlock:

 

1. How did your team adapt during the challenges of COVID?
   
   Renn Blackmann shared that during COVID, the team stepped up by taking on various roles, including delivering pizzas and beer directly to customers. He highlighted the adaptability of the staff, particularly Rick, who worked in the restaurant instead of brewing. This collective effort showcased their commitment and flexibility in tough times.
   
   

2. How did the excise rebate impact your brewery?
   
   Renn Blackmann noted that the excise rebate significantly benefited their brewery by supporting growth during a boom in brewing. While it helped many breweries financially, it also led to some lowering their prices, which created challenges in the market. Ultimately, it underscored the importance of being strategic in pricing as they navigated this change.
   
   

3. Are all your venues branded like Blackman's Brewery?
   
   Yes, all venues are branded as Blackman's Brewery, including the beer garden Margaritaville by Blackmans. This consistent branding enhances their identity while offering diverse options like cocktails and a Mexican menu to attract a broader audience.
   
   

4. How do you cater to customers who don’t drink beer?
   
   To cater to customers who don’t drink beer, we offer a range of cocktails, wine, and non-alcoholic options. This ensures that everyone can enjoy a good time together, regardless of their beverage preference. It’s about creating a welcoming atmosphere for all guests.
   
   

5. How important is it for a brewery to have a marketing plan?
   
   A marketing plan is essential for a brewery to build brand recognition and attract customers. It connects us with our audience, showcasing our unique offerings in a competitive market.
   
   

6. How do you balance work and family life as business partners?
   
   As business partners, we set clear boundaries between work and family time to ensure quality moments together. Prioritizing family events helps us maintain a healthy balance and avoid work encroaching on personal life. This approach allows us to be fully present both at the brewery and at home.
   
   

7. If you were starting up now, what would you do differently?
   
   If I were starting up now, I would prioritize building a strong online presence from the get-go to engage with customers effectively. I’d also focus more on sustainable practices to resonate with environmentally conscious consumers. Additionally, investing in staff training early on would enhance service quality and overall customer experience.
   
   

8. If you had your time over again, would you do it?
   
   If I had my time over again, I would certainly embrace the journey with all its ups and downs. The lessons learned are invaluable, and I'd focus even more on community engagement and feedback. Ultimately, each experience has shaped our success, and I wouldn't change that.

 

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Quotable quotes from our special The Brewers Institute guest:

Success is not just about brewing great beer; it’s about building a community – Renn Blackman

Embrace the challenges; they are the stepping stones to growth – Renn Blackman

A strong marketing plan is the heartbeat of a successful brewery – Renn Blackman

Balance in business and life is achieved through teamwork and communication – Renn Blackman

Every setback is an opportunity for a comeback; it’s all part of the journey – Renn Blackman

 

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