306: How to Build a Reputation That Sells for You
Release Date: 10/28/2025
320: Stop Treating Your Podcast Like “Visibility” and Start Using It to Land Clients
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
Downloads are a vanity metric if your podcast doesn’t drive conversations with the right people. Lori coaches Tanja Horan on using her new podcast as a business development engine: a clear opening that calls out decision makers, a guest strategy built around real problems (not “spotlighting”), and SEO choices that make the show searchable. The goal is simple: build authority, attract ideal clients, and keep the content value-first without turning episodes into awkward sales pitches. What You’ll Learn: How to reframe your podcast as a funnel that reduces pressure on downloads How to...
info_outline
319: Why Client Retention Matters More Than Reach
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
If your business feels like it’s working but still harder than it should, the problem may not be your marketing. It may be that your client journey is unfinished. In this final episode of the Client Journey series, Lori Lyons walks through a real client case study to show how even successful businesses quietly leak revenue, confidence, and energy when clients finish and disappear. You’ll meet Deb, a highly experienced health coach earning solid income but constantly feeling like she had to start over. By breaking down each stage of Deb’s client journey, from discovery through referral,...
info_outline
318: Why Referrals and Returning Clients Create Sustainable Business Growth
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
You don’t need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built. Referrals are not about luck or asking harder. They are created through clear results, a strong client experience, and giving clients the language to talk about what you do. Lori explains why even happy clients often do not refer, how testimonials support referrals, and why both are essential for shortening your sales cycle. You will also learn why most...
info_outline
317: Convert and Client Experience: The Trust-Building Stages After the Sale
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
Most businesses don’t stall before the sale, they stall after it. In today’s episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It’s about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing. Then Lori breaks down why Experience is not what you deliver, it’s how your clients feel while working with you. When communication is clear and progress is acknowledged,...
info_outline
316: Self-Love, Imposter Syndrome, and Visibility for Women Over 40 with Alyson Williams
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneurs face - hesitation to be seen, uncertainty around messaging, and bouncing between systems - and Lori coaches her through practical, doable solutions. During the session, Lori helps Alyson shift her website and social messaging from “all about me” to speaking directly to the symptoms her ideal clients actually feel. She also walks her through...
info_outline
315: How to Engage and Invite Clients Without Feeling Salesy
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
If you’re showing up consistently in your business but still not seeing the traction you deserve, this episode is for you. Today, Lori walks you through two critical stages of your client journey: Engage and Invite - the bridge between curiosity and commitment. You’ll discover why engagement isn’t about likes or views, but about readiness, connection, and trust. Lori shares how to shift from simply creating content to actually guiding your audience toward a next step - without feeling pushy or “salesy.” She also breaks down the four business stages ...
info_outline
314: Connection Is the New Currency
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the bridge between attention and trust, and without it, your marketing has nowhere to go. Lori walks through the Connect stage of the client journey and breaks down why people buy from brands that feel right, not just brands they recognize. She explains how connection is built through emotion and consistency, why micro moments matter more than big...
info_outline
313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
If you’re showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem. In today’s episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients realize you exist and start paying attention. Because no matter how good your offers, systems, or website are, if people cannot find you, none of it matters. You’ll learn why discovery is not about shouting louder or being everywhere, and how visibility must change...
info_outline
312: Stop Selling to Strangers - Putting the Trust Factor in Your Business
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
If you’re not getting enough clients, it’s probably not your offer - it’s your audience’s trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the “trust gap” that keeps your followers from becoming clients. Lori reviews the TRUE framework - Trim, Refine, Uplevel, Expand - and explains how it prepares your business for the client journey. She breaks down the four stages of business growth (“Figure It Out,” “Work It Out,” “Rock It Out,” and “Boss It Out”) and shows why most entrepreneurs overbuild for the...
info_outline
311: Hot Seat Coaching for Stuck Entrepreneurs Who Are Doing All the Right Things
Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
In this Hot Seat Coaching episode, Lori talks with Dr. Adriana Kryviak, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships. They explore the type of client Adriana works best with: driven, intuitive business people - often men and high-achieving women - who are outwardly successful but feel stuck, stressed, and under constant pressure. Lori helps her clarify who she does not work with as...
info_outlineYour reputation is one of your most important business tools. You can’t buy credibility - you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.”
Reputation isn’t just something you have; it’s something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and filters out the wrong ones. Lori walks through the five layers of a proof-powered reputation - consistency, credibility, visibility, engagement, and longevity - and how each one works together to create magnetism and trust.
For midlife entrepreneurs, reputation is more than marketing - it’s leverage. Lori shares how to turn social proof into a system that works quietly in the background, 24/7. You’ll hear a real-world example of how one business owner transformed negative reviews into an opportunity for trust, and how to showcase your proof in ways that attract clients who are already ready to buy.
Stay until the end for a special listener offer on Lori’s Social Proof Mastery Course, a practical step-by-step guide to help you organize, display, and repurpose your testimonials, reviews, and client results into an ongoing credibility engine.
In this episode, you’ll learn:
-
Why reputation is your best marketing strategy
-
The five layers of a proof-powered reputation
-
How to handle negative reviews the right way
-
Why consistency and visibility build long-term trust
-
How to make social proof a habit instead of a project
-
Ways to turn client results into content that sells for you
Listen now and start turning your clients’ words into your business’s most persuasive marketing tool.
Let’s turn clarity into clients - schedule your Profitable Path Blueprint Call today.
If you’re struggling to get clients to trust you before they buy, your marketing’s missing one thing - social proof. Learn how to collect, create, and leverage it inside the Social Proof Mastery course HERE. Podcast listeners save $150 with code SOCIAL150
Schedule your Profitable Path Blueprint call. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense.
Resources:
Click HERE to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales
Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!
Connect with Lori Follow me on social media - grab other free resources of book a call - it’s all right here!