Midlife Business Academy: Entrepreneur strategies to attract clients, increase revenue, and grow with purpose
You’re not starting from scratch — you’re starting from experience. And now it’s time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You’re in the right place if you’ve ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you’ll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it’s all right here!
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318: Why Referrals and Returning Clients Create Sustainable Business Growth
01/20/2026
318: Why Referrals and Returning Clients Create Sustainable Business Growth
You don’t need more leads. You need a business that stops resetting itself every few months. In this episode, Lori breaks down the final two stages of the client journey, Refer and Return, where real momentum and sustainability are built. Referrals are not about luck or asking harder. They are created through clear results, a strong client experience, and giving clients the language to talk about what you do. Lori explains why even happy clients often do not refer, how testimonials support referrals, and why both are essential for shortening your sales cycle. You will also learn why most clients do not return, not because they are unhappy, but because they do not know what comes next. By intentionally seeding the next step and staying visible without selling, you can turn one-time clients into long-term relationships and predictable growth. What You’ll Learn in This Episode Why referrals must be designed, not hoped for How testimonials and referrals work together to build trust faster How to create a clear next step so clients return instead of disappearing If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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317: Convert and Client Experience: The Trust-Building Stages After the Sale
01/13/2026
317: Convert and Client Experience: The Trust-Building Stages After the Sale
Most businesses don’t stall before the sale, they stall after it. In today’s episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It’s about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing. Then Lori breaks down why Experience is not what you deliver, it’s how your clients feel while working with you. When communication is clear and progress is acknowledged, clients feel safe, confident, and capable. When it’s not, even strong results can feel disappointing. You’ll also hear how these stages shift across the four business phases (Figure It Out, Work It Out, Rock It Out, Boss It Out) so you can design a process that creates momentum, referrals, and repeat business. What You’ll Learn How to turn the post-sale moment into a trust-building orientation that prevents hesitation and drop-off How to design a client experience that reduces friction and increases retention and referrals How Convert and Experience should evolve based on your current stage of business growth If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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316: Self-Love, Imposter Syndrome, and Visibility for Women Over 40 with Alyson Williams
01/06/2026
316: Self-Love, Imposter Syndrome, and Visibility for Women Over 40 with Alyson Williams
In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife women business owners get clearer, more confident, and more visible. Alyson brings the same challenges so many entrepreneurs face - hesitation to be seen, uncertainty around messaging, and bouncing between systems - and Lori coaches her through practical, doable solutions. During the session, Lori helps Alyson shift her website and social messaging from “all about me” to speaking directly to the symptoms her ideal clients actually feel. She also walks her through simple list-building ideas, using testimonials more strategically, and creating an easy lead magnet without tech overwhelm. If you’ve ever struggled with what to say, how to say it, or how to show up consistently, this coaching session will give you clear takeaways and a behind-the-scenes look at how Lori helps business owners move forward with clarity and confidence. In this episode, Lori coaches Alyson through: Shifting her messaging from “here’s who I am” to speaking directly to the symptoms her audience actually feels Simplifying visibility and social media by focusing on clarity, not perfection Creating easy list-building tools like lead magnets and testimonial-driven content without tech overwhelm Ready to get support for your own business messaging and visibility? Apply for Lori’s hot seat coaching at MyCoachLori.com. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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315: How to Engage and Invite Clients Without Feeling Salesy
12/30/2025
315: How to Engage and Invite Clients Without Feeling Salesy
If you’re showing up consistently in your business but still not seeing the traction you deserve, this episode is for you. Today, Lori walks you through two critical stages of your client journey: Engage and Invite - the bridge between curiosity and commitment. You’ll discover why engagement isn’t about likes or views, but about readiness, connection, and trust. Lori shares how to shift from simply creating content to actually guiding your audience toward a next step - without feeling pushy or “salesy.” She also breaks down the four business stages - Figure It Out, Work It Out, Rock It Out, and Boss It Out - and how engagement looks different at each level. You’ll learn why clarity beats persuasion, and how a clear invitation can turn effort into real momentum. Lessons Learned Engagement is a filter, not a goal. Clarity beats persuasion every time. Each business stage engages differently. Invitation is leadership, not selling. Momentum requires direction - trust needs somewhere to go. Book your Profitable Path Blueprint Call at TalkWithLori.com If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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314: Connection Is the New Currency
12/23/2025
314: Connection Is the New Currency
Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons explains why visibility without connection often leads to silence, even when you are showing up consistently. Connection is the bridge between attention and trust, and without it, your marketing has nowhere to go. Lori walks through the Connect stage of the client journey and breaks down why people buy from brands that feel right, not just brands they recognize. She explains how connection is built through emotion and consistency, why micro moments matter more than big viral wins, and how trust forms over time when your audience feels seen, safe, inspired, and supported. This episode also explores what connection looks like at different stages of business growth, how story creates belonging, and what breaks connection such as inconsistency, perfection, and generic messaging. If you are a midlife entrepreneur who feels visible but not chosen, this conversation will help you rethink your marketing and build real relationships that lead to clients. What You’ll Learn Why visibility alone does not create trust or clients How connection is built through emotion, consistency, and micro moments The difference between discovery and connection in the client journey What breaks connection and how to strengthen it at every stage of your business Book your Profitable Path Blueprint Call at TalkWithLori.com If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You
12/16/2025
313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You
If you’re showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have a sales problem at all. You may have a discoverability problem. In today’s episode, Lori breaks down the very first stage of the client journey, Discover. This is the moment when your future clients realize you exist and start paying attention. Because no matter how good your offers, systems, or website are, if people cannot find you, none of it matters. You’ll learn why discovery is not about shouting louder or being everywhere, and how visibility must change depending on your stage of business. From early-stage networking to strategic collaborations, SEO, podcast guesting, and scalable reach, this episode shows how clients actually find you and what may be blocking that path right now. What You’ll Learn in This Episode: Why being great at what you do is not enough if the right people cannot find you What the discover stage of the client journey is really for, and why it comes before everything else How discoverability works in real life, including how clients actually find you through breadcrumbs How your visibility strategy should change based on your stage of business The common mistakes that keep experienced entrepreneurs invisible online If your business feels ‘too full’ but not fully aligned, let’s talk. and I’ll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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312: Stop Selling to Strangers - Putting the Trust Factor in Your Business
12/09/2025
312: Stop Selling to Strangers - Putting the Trust Factor in Your Business
If you’re not getting enough clients, it’s probably not your offer - it’s your audience’s trust level. In this episode, Lori reveals why most business owners are selling to strangers and how to bridge the “trust gap” that keeps your followers from becoming clients. Lori reviews the TRUE framework - Trim, Refine, Uplevel, Expand - and explains how it prepares your business for the client journey. She breaks down the four stages of business growth (“Figure It Out,” “Work It Out,” “Rock It Out,” and “Boss It Out”) and shows why most entrepreneurs overbuild for the stage they’re not yet in. You’ll learn how to align your message, content, and offers to the stage you’re actually in - and how mapping your client journey from stranger to advocate makes marketing feel effortless and human again. What You’ll Learn Why most business owners are unknowingly selling to strangers - and how to fix it What the Trust Gap is and why it keeps your audience from buying The four stages of business growth: Figure It Out, Work It Out, Rock It Out, and Boss It Out How the TRUE framework (Trim, Refine, Uplevel, Expand) prepares your business for growth The difference between visibility and readiness - and why engagement doesn’t equal conversion How to map your client journey so your marketing feels natural, aligned, and human again The key mindset shift that helps midlife business owners sell with confidence and ease If your business feels ‘too full’ but not fully aligned, let’s talk. and I’ll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably - on your terms. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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311: Hot Seat Coaching for Stuck Entrepreneurs Who Are Doing All the Right Things
12/02/2025
311: Hot Seat Coaching for Stuck Entrepreneurs Who Are Doing All the Right Things
In this Hot Seat Coaching episode, Lori talks with Dr. Adriana Kryviak, former foot and ankle surgeon turned functional medicine and emotional root-cause specialist. Adriana shares how she moved from Western medicine into functional medicine, and then into deep emotional work that ties together health, money, and relationships. They explore the type of client Adriana works best with: driven, intuitive business people - often men and high-achieving women - who are outwardly successful but feel stuck, stressed, and under constant pressure. Lori helps her clarify who she does not work with as well, including those only seeking lab-driven hormone fixes without touching emotions. Lori coaches Adriana on how her four-step Ripple Effect Process: identifying hidden resistance, clearing it through a guided process, energetic “sweeping” work, and creating a personalized action plan can work in many ways. Lori then shows how this framework can drive all of Adriana’s marketing, from social media content to simple, video-based lead magnets and stronger calls to action. If you’re a midlife entrepreneur who feels like you are doing all the right things but still not seeing results - and your stress is leaking into your health and relationships - this conversation gives you both language and structure for what might really be going on under the surface. Key takeaways: Why health, money, relationships, and business are deeply connected at the emotional level The common symptoms of Adriana’s ideal clients: stress, overwhelm, stomach issues, pressure to “hold everything up,” and turning to alcohol or other coping mechanisms How to narrow an ideal client without excluding others who resonate with the message The four-step Ripple Effect Process and how it creates change across every area of life How to turn a transformation framework into social media content, calls to action, and a simple video-based lead magnet Why marketing to the symptoms of the problem helps prospects recognize themselves faster If you want coaching on your own messaging, marketing, or hot seat around your business, apply for a Hot Seat Coaching session with Lori at MyCoachLori.com If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs
11/25/2025
310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs
If your business feels “fine” but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap - that quiet in-between space where your success has outgrown your systems, but you haven’t yet built the structure for what’s next. In this episode of The Midlife Business Academy, Lori walks through the “Uplevel + Expand” phases of her TRUE Framework - showing you how to align your growth with your values, simplify your systems, and stretch into your next level of visibility and impact without adding more hustle. You’ll learn how to recognize when your business no longer fits, the difference between busy growth and aligned expansion, and how to build a business that supports the life you actually want to live. In this episode, you’ll learn: • How to recognize when it’s time to uplevel • The difference between growth and expansion • What to eliminate, refine, and elevate before you scale • The mindset shift from “more” to “meaningful” • How to create capacity for sustainable success • Why expansion is less about doing more and more about allowing more If your business feels ‘too full’ but not fully aligned, let’s talk. and I’ll help you identify what to trim, what to refine, and what to elevate so you can expand sustainably—on your terms. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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309: Simplify First, Then Strengthen - Trim + Refine
11/18/2025
309: Simplify First, Then Strengthen - Trim + Refine
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by trimming what no longer serves you and refining what still does. In this episode, Lori walks through the first two stages of the TRUE Framework, showing why Trim and Refine are the nonnegotiable foundation for a business that actually works. You’ll hear how trimming the clutter strengthens the Discover, Connect, and Engage stages of the Client Journey, and how thoughtful refinement improves Invite, Convert, Experience, Refer, and Return. With candid stories, sharp insights, and a few well-timed reality checks, this episode helps you see exactly where your business is weighed down and what to do next. In this episode, you’ll learn: • Why simplification is a strategic advantage, not a step backward • How trimming strengthens the early stages of the Client Journey • Why refinement boosts conversions, delivery, and retention • The hidden reason entrepreneurs resist simplifying • How “backwards to go forwards” actually accelerates growth • The 10 percent Trim Challenge and how to put it into practice this week • How Trim and Refine prepare you for TRUE’s next stages: Uplevel and Expand If you’re ready to identify exactly where your Client Journey is breaking down and what to focus on first, If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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308: Stop Saying “I Help” – How to Speak Like the Expert You Are
11/11/2025
308: Stop Saying “I Help” – How to Speak Like the Expert You Are
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the most forgettable phrases in marketing. And worse - it quietly positions you as the assistant instead of the expert. In this episode of the Midlife Business Academy Podcast, Lori Lyons shows you why it’s time to ditch “I help” and how to replace it with powerful, client-attracting language that instantly boosts your credibility. You’ll learn how to speak with authority, confidence, and clarity so your message finally sounds as strong as your results. What You’ll Learn Why “I help” language sounds soft, not strategic How it positions you as a helper instead of a leader The easy language shifts that instantly create authority Real-world examples of “I help” makeovers that work How to use woo-based language that’s clear, grounded, and results-focused Key Takeaways “I help” gives assistant energy, not expert energy. Clients don’t hire helpers - they hire leaders who create results. Replace “I help” with phrases like “Clients hire me to…” or “I create…” Woo is welcome, but it needs a why - tie it to a tangible benefit. The words you use shape how people see your expertise. Connect with Lori Ready to talk about your business with clarity, confidence, and authority? Book your Profitable Path Alignment Call at If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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307: Rewiring Success: Overcoming Blocks in Midlife Business
11/04/2025
307: Rewiring Success: Overcoming Blocks in Midlife Business
When your business feels heavy and overwhelming, sometimes the answer isn’t working harder — it’s simplifying. In this Hot Seat Coaching session, Lori Lyons sits down with Jennie Hays of Beyond Mindset Coaching to uncover what’s really keeping her business from growing. Jennie blends the emerging modality of brain spotting with practical business coaching to help entrepreneurs move past procrastination, perfectionism, and self-doubt. But as Lori highlights, the real challenge isn’t the method - it’s the message. Together, they unpack how to focus on symptoms, streamline a website, and build trust with the right clients. You’ll hear a candid conversation about money pressures, networking challenges, and how to reframe your business messaging so that potential clients instantly recognize themselves in your story. If you’ve ever struggled with imposter syndrome or felt like your website was doing “too much,” this episode will help you rewire both your mindset and your marketing. Takeaways: Why symptoms resonate more than modalities when attracting clients How to simplify your website for clarity and conversions The dangers of too many freebies and too much copy The power of a strong story and personal presence Reframing procrastination and perfectionism as solvable problems Ready for your own hot seat? Apply at . Listen now and start turning your clients’ words into your business’s most persuasive marketing tool. Let’s turn clarity into clients - today. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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306: How to Build a Reputation That Sells for You
10/28/2025
306: How to Build a Reputation That Sells for You
Your reputation is one of your most important business tools. You can’t buy credibility - you build it. Every testimonial, review, and result you share tells your audience, “You can trust me.” Reputation isn’t just something you have; it’s something you shape. When you manage it intentionally, it pre-sells your value, attracts ideal clients, and filters out the wrong ones. Lori walks through the five layers of a proof-powered reputation - consistency, credibility, visibility, engagement, and longevity - and how each one works together to create magnetism and trust. For midlife entrepreneurs, reputation is more than marketing - it’s leverage. Lori shares how to turn social proof into a system that works quietly in the background, 24/7. You’ll hear a real-world example of how one business owner transformed negative reviews into an opportunity for trust, and how to showcase your proof in ways that attract clients who are already ready to buy. Stay until the end for a special listener offer on Lori’s Social Proof Mastery Course, a practical step-by-step guide to help you organize, display, and repurpose your testimonials, reviews, and client results into an ongoing credibility engine. In this episode, you’ll learn: Why reputation is your best marketing strategy The five layers of a proof-powered reputation How to handle negative reviews the right way Why consistency and visibility build long-term trust How to make social proof a habit instead of a project Ways to turn client results into content that sells for you Listen now and start turning your clients’ words into your business’s most persuasive marketing tool. Let’s turn clarity into clients - today. If you’re struggling to get clients to trust you before they buy, your marketing’s missing one thing - social proof. Learn how to collect, create, and leverage it inside the . Podcast listeners save $150 with code SOCIAL150 If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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305: When Your Clients Do the Talking: The Power of Testimonials
10/21/2025
305: When Your Clients Do the Talking: The Power of Testimonials
Today’s clients don’t want a pitch - they want proof. In this episode, Lori shares why testimonials are the modern form of word-of-mouth marketing and how they can become your most persuasive sales tool. You’ll learn how to collect, craft, and showcase testimonials that build credibility, establish emotional connection, and pre-sell your offers before you ever get on a call. Lori breaks down the four types of testimonials every entrepreneur needs - results-based, experience-based, relationship, and emotional - and how each one connects to a different part of your buyer’s brain. She also explains how new business owners can start gathering powerful testimonials even before landing their first paying clients, and how to turn that feedback into an authentic brand reputation. By the end of the episode, you’ll know how to turn your clients’ stories into your business’s most powerful marketing engine and why proof beats pitch every single time. 🔑 In this episode, you’ll learn: Why testimonials are the new form of social proof and how they build trust faster than any sales pitch The 4 types of testimonials every business needs (and how to use them strategically) How to collect powerful testimonials even if you’re brand new Where to showcase testimonials so they actually convert Why believability beats perfection and how to make your proof relatable and real Listen now and start turning your clients’ words into your business’s most persuasive marketing tool. Let’s turn clarity into clients - today. If you’re struggling to get clients to trust you before they buy, your marketing’s missing one thing - social proof. Learn how to collect, create, and leverage it inside the . Podcast listeners save $150 with code SOCIAL150 If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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304: Social Proof That Sells: Turn What Others Say About You Into Clients
10/13/2025
304: Social Proof That Sells: Turn What Others Say About You Into Clients
Still trying to convince people to work with you using words alone? There’s an easier way—and it starts with proof. In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You’ll learn how to use testimonials, reviews, collaborations, and even simple visual mentions to create the kind of trust that shortens sales cycles and attracts ready-to-buy clients. For midlife entrepreneurs, social proof isn’t just a marketing tactic - it’s your trust currency. When used well, it lets your work (and your clients) do the talking so you don’t have to keep proving yourself. Lori shares real-world examples, placement strategies that increase conversions, and a new way to think about marketing that feels aligned, not pushy. Stay until the end for a special listener offer on her Social Proof Mastery Course - a practical resource to help you turn one testimonial into ten pieces of content. In this episode, you’ll learn: Why proof beats persuasion every time The seven types of social proof and how to use them strategically Where to place testimonials, reviews, and logos for maximum impact How to shift from “telling” to “showing” so clients arrive pre-sold The compounding effect of visible results - and how it builds authority on autopilot How to start your own “trust portfolio” this week What if your clients did the selling for you? With the , you’ll learn exactly how to turn your results into trust - and trust into clients. Get instant access now for just $47 (normally $197) using code SOCIAL150 If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching)
10/07/2025
303: Overcoming Self-Doubt & Building Confidence: How Midlife Entrepreneurs Stay Consistent and Grow Online (Live Coaching)
In this live Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he’s navigating the challenges of showing up online, staying consistent, and quieting the inner voice of “not good enough.” Join us as Lori helps Cyrus reframe his approach to business growth - without the hustle-and-grind mentality that doesn’t fit in midlife. This session is full of actionable insights that apply to any entrepreneur wrestling with visibility, confidence, and finding the right balance between business and lifestyle. What You’ll Learn in This Episode: Why every business owner - even the big names - wrestles with self-doubt, and how to move past it. The importance of clear calls to action so people know how to work with you. A simple way to build consistency online without burning out. How to create content themes that make posting easier and more sustainable. Why repetition in marketing isn’t a weakness - it’s how people finally start to pay attention. How Cyrus can position EFT as both a science-based and energetic practice to stand out online. This is a behind-the-scenes peek at the kind of coaching Lori offers midlife entrepreneurs - blending strategy, mindset, and practical marketing to help you build a business that fits your life, not the other way around. 👉 If you’d like to be a future Hot Seat Coaching guest, visit to apply. – for midlife entrepreneurs ready to build a business that fits If this episode resonates, share it with a fellow business owner who’s ready to stop hustling and start building with intention. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed
09/30/2025
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone - and you’re not doing it wrong. The rules have changed, especially if you’re building a business in midlife. In this episode of Midlife Business Academy, we’re throwing out the outdated playbook and exploring what really works when you're running a business in your 40s, 50s, and 60s. This is where strategy meets season of life - and where you get permission to do it your way. In this episode, you’ll learn: Why midlife business owners are wired differently - and why that matters The outdated rules we were taught (and what to believe instead) What the Typewriter Generation needs from modern marketing 6 new rules for growing a business that actually fits your life Why alignment, not hustle, is the new business currency – for midlife entrepreneurs ready to build a business that fits If this episode resonates, share it with a fellow business owner who’s ready to stop hustling and start building with intention. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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301: What I’ve Learned About Building a Business That Fits Your Life in Midlife
09/23/2025
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful in midlife? In this kickoff to the next season of the Midlife Business Academy, I’m pulling back the curtain on the ten biggest lessons I’ve learned from three hundred episodes - lessons about clarity, energy, messaging, confidence, and the power of owning your midlife experience as your greatest business asset. This isn’t about tactics. It’s about truth. If you’re ready to build smarter, not harder - this is your episode. In this episode, you’ll learn: Why simplicity is the fastest path to momentum What misaligned messaging is really costing your business The truth about tech overwhelm (and what to do instead) How your energy shapes your results Why midlife isn’t a limitation - it’s your edge The single most important mindset shift for confidence and clarity Share this episode: Know a business owner in midlife who needs to hear this? Send it their way and help them see what’s possible. – for midlife entrepreneurs ready to build a business that fits Next up: “Top Lessons from 300 Episodes” - insights, truths, and takeaways you won’t want to miss If this episode resonates, share it with a fellow business owner who’s ready to stop hustling and start building with intention. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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300: Welcome to the Midlife Business Academy
09/16/2025
300: Welcome to the Midlife Business Academy
Midlife entrepreneurs aren’t playing by the old rules - and your business strategy shouldn’t either. In this milestone episode, The Encore Entrepreneur officially becomes The Midlife Business Academy - a podcast designed specifically for business owners in their 50s, 60s and beyond who are building smart, sustainable, purpose-driven businesses that fit their lives now. Why the change? Because the conversations midlife entrepreneurs need are different: You’re not just launching - you’re refining. You’re not chasing hustle - you’re creating freedom. You’re not looking for gimmicks - you want strategy that respects your experience. This episode shares the why behind the shift, what’s changing (and what’s not), and how the new direction is built around the realities of growing a business in midlife - when your time, energy, and priorities look a lot different than they did at 30. In this episode, you’ll discover: Why traditional business advice often misses the mark for midlife entrepreneurs How the market has shifted—and what that means for your next chapter What to expect from the Midlife Business Academy going forward Why “I’m not tech-savvy” is not a reason to hold back What kind of freedom midlife business owners actually want Whether you’ve been building for years or just getting started again, you’re not too late. You’re right on time. This isn’t just a rebrand. It’s a realignment - with you at the center. – for midlife entrepreneurs ready to build a business that fits Next up: “Top Lessons from 300 Episodes” - insights, truths, and takeaways you won’t want to miss If this episode resonates, share it with a fellow business owner who’s ready to stop hustling and start building with intention. If you’re considering working together and want to see if it’s a fit, book a Profitable Path Blueprint Call. It’s a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click to receive your free gift - Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Follow me on social media - grab other free resources of book a call - it’s all right here!
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299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)
09/09/2025
299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)
You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone - and you’re not failing. You’re evolving. In this powerful episode, Lori shares what it really means to build the business of your dreams - especially in midlife. She talks about how life changes like a spouse retiring, the desire to travel more, or the (hopeful!) arrival of grandkids can shift everything you thought you wanted from your work. You’ll explore how to redefine success on your own terms, decide what actually feels aligned right now, and let go of strategies, offers, or responsibilities that no longer serve you - including doing it all yourself. This episode is personal. It’s reflective. And it’s the perfect setup for next week’s big announcement. Because it really is never too late to build the business of your dreams. In this episode, you’ll learn: Why your dream business may look very different now than it did five years ago How life transitions can reshape your business vision The five traits of a soul-aligned, midlife business Key questions to help you rediscover what lights you up Why getting help isn’t a luxury - it’s a leadership move A behind-the-scenes glimpse of Lori’s own evolution Next week’s milestone episode - and the rebrand announcement you’ve been waiting for. Episode 300 kicks off a bold new season for this podcast and your business journey. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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298: Stop Reinventing - Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down
09/02/2025
298: Stop Reinventing - Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down
If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone - but you might be missing your best opportunity for real growth. In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a pivot - it might be a tune-up. You’ll learn the emotional and financial cost of constant reinvention, how to tell when you’re misaligned versus outdated, and the surprising power of refining what already works. You’ll also hear Lori’s personal story of hiring help (scary!) and how it unlocked a flood of creativity that’s now fueling her dream business. Because sometimes what your business needs isn’t a reset - it’s realignment. 💡 In This Episode, You’ll Learn: The hidden cost of reinventing your business too often How to know if you need a pivot or a realignment The 3-part Tune-Up Framework: Refine, Align, Leverage Why hiring a VA was a game-changer in Lori’s dream business journey A sneak peek at what’s coming in Episode 299 Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife
08/26/2025
297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife
In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business - and she doesn’t hold back. From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly means to build a business that’s in alignment with your values and one that’s in integrity. As she reflects on her own rebrand and what’s no longer acceptable in her world, Lori makes a compelling case for marketing, selling, and leading with integrity - especially in midlife. This episode is part truth-telling, part wake-up call, and 100% grounded in the Golden Rule. If you’ve ever felt like something in business just doesn’t feel right - this episode will help you name it, reclaim your standards, and rebuild from a place that actually works. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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296: When Strategy Feels Off - What It Really Means
08/19/2025
296: When Strategy Feels Off - What It Really Means
When your business strategy starts to feel heavy, awkward, or just plain “off,” it’s easy to assume you’re burned out or losing your edge. But what if the real problem isn’t you - it’s that your strategy hasn’t evolved with you? In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly feel like costumes you’ve outgrown, and how to spot the difference between true burnout and simple misalignment. You’ll learn why the strategies that served your past self may not fit your current season, and why midlife entrepreneurs often need an entirely different approach to growth. Lori shares the story of her friend Faith, a successful life coach who felt boxed in by her business model until she began blending her love of fabric art into her coaching work. That creative shift reignited her excitement, deepened her client work, and opened the door to a new business direction that fed both her soul and her bank account. If your strategy feels stale, forced, or misaligned with who you are now, this episode will help you see the signs - and give you permission to create something that fits the business and life you want today. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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295: The Hidden Cost of Doing It All Yourself
08/12/2025
295: The Hidden Cost of Doing It All Yourself
Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building - especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your own might be draining your time, energy, and creativity - and how support (even in small doses) can create massive momentum. You’ll also meet Robin - a powerhouse who built her own website, managed every task, and still ended up exhausted, stuck, and unable to grow. Her story is a powerful reminder that support only works when you let it. If you’ve been trying to “do it all” for too long, this episode will help you shift from survival mode to sustainable growth - one small decision at a time. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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294: From Scattered to Streamlined: The Power of Focused Offers
08/05/2025
294: From Scattered to Streamlined: The Power of Focused Offers
If your offers feel a little all over the place - and your sales feel the same - you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting - it’s liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients. You’ll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn’t box her in - it set her free. If you’ve been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined - and make space for more aligned clients and income. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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293: Are You Running the Right Kind of Discovery Call?
07/29/2025
293: Are You Running the Right Kind of Discovery Call?
If your discovery calls feel more like free coaching than client conversions, this episode will shift everything. We’re diving into the real reason your calls might be draining your energy and your sales - and what to do instead. In this episode, Lori walks you through how to choose the right type of discovery call based on how someone found you, and why not every call should look the same. You'll learn how to avoid giving away too much, how to lead with confidence (without pressure), and how to qualify leads using her signature GUIDE Framework - so you can stop guessing and start enrolling more right-fit clients. You’ll also discover: The difference between warm and cold leads - and how your approach should shift When (and how much) coaching to give on a discovery call Why some people leave the call grateful - but never buy The three qualities every ideal GEM client has (Ready, Willing, and Able) How to turn a leaky discovery process into a confident client-converting one Ready to stop coaching and start converting? Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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292: You Don’t Need More Clients - You Need the Right Ones
07/22/2025
292: You Don’t Need More Clients - You Need the Right Ones
If your marketing feels like it’s falling flat - or you’re attracting clients who aren’t quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull, Emotionally aligned, Mirror moment) can radically shift how you show up, what you say, and who says “yes” to working with you. You’ll learn: Why we resist getting clear on our ideal client — and how that’s holding you back The GEM framework that helps you attract clients who feel like “OMG, this is for me!” The second filter every business owner needs: Ready, Willing, and Able What happens when your message goes from vague to vibrantly specific A simple 10-minute action to help you start speaking directly to the people who need you most If you’ve ever found yourself saying, “I could help anyone… so why is no one biting?” - this episode is your turning point. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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291: The Real Value of What You Do: Pricing for Transformation, Not Time
07/15/2025
291: The Real Value of What You Do: Pricing for Transformation, Not Time
You didn’t start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels “reasonable,” especially when the work comes naturally. In this episode of The Encore Entrepreneur, we’re breaking down how that mindset limits your business growth and why it’s time to price based on the value and transformation you deliver. We’ll explore how to reframe your pricing so it reflects your expertise, the outcomes you create, and the bigger impact you want to make. When you charge in alignment with the results you provide, not only do you build a more profitable business, but you also create more space to give back, support causes you care about, and serve your clients at a higher level. This isn’t just about making money. It’s about building a business that fuels your purpose. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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290: How to Choose the Right Guide for Your Next Business Stage
07/08/2025
290: How to Choose the Right Guide for Your Next Business Stage
Ever feel like you’re spinning in circles trying to figure out what kind of support your business actually needs? You're not alone - and no, more Googling isn’t the answer. In this episode, we break down the often - confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple fishing analogy that makes it all click. You’ll discover how to assess where you are in your business journey and match that to the kind of support that will actually move you forward. Whether you need strategy, mindset, hands-on help, or community, this episode helps you sort through the noise and make a confident decision about your next step. Because the truth is - figuring it out alone doesn’t make you stronger. It just makes it harder. Let’s fix that. Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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289: Why an Ideal Day Isn't Enough - It's Time to Design Your Ideal Week
07/01/2025
289: Why an Ideal Day Isn't Enough - It's Time to Design Your Ideal Week
Forget the perfect day - what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic “perfect day” exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares why planning around your energy, responsibilities, and lifestyle can help you build a business that fits your life - not the other way around. You'll learn how to create structure without suffocation, set boundaries with clients, and claim the freedom you’ve earned. Lori offers both inspiration and practical strategies, from batching client calls and creating white space to setting communication rules and embracing flexibility. Whether you’re caring for grandkids, tending a garden, or growing a thriving business, this episode invites you to design your time on purpose - not by default. Want to learn more? Read my Click to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.
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