Inside Medspa Marketing: Tactics, Strategies, and Industry Insights with Middle Way Marketing
Release Date: 04/16/2025
John Oliver, Salmon Jizz, and the Science behind Salmon Sperm
Medspa Mayhem
In this episode of MedSpa Mayhem, host Dr. Kate Dee dives into the controversial yet intriguing world of salmon sperm in aesthetics with guest Dr. Flora Waples. They discuss the science behind using DNA fragments from salmon sperm for skin regeneration, dissecting its safety and efficacy. The conversation also covers distinguishing legitimate treatments from dubious practices in the med spa industry and emphasizes the importance of regulatory standards and scientific inquiry in aesthetic medicine. Why Salmon Jizz? Watch Last Week Tonight with John Oliver: Reach out to Dr. Dee Email Dr....
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The Wild World of Lasers with Raechel Lowe Jaap
Medspa Mayhem
Laser Craziness with Dr. Kate Dee and Rachel Lowe Jap In this episode of MedSpa Mayhem, host Dr. Kate Dee sits down with Rachel Lowe Jap, a laser expert with extensive experience in the medical aesthetics industry. The conversation covers Rachel's journey from aesthetician to laser tech and nurse, delving into her early inspirations and career milestones. They discuss the nuances of laser treatments, the importance of proper training, and the varying legal landscapes surrounding medical aesthetics across different states. Rachel shares some harrowing experiences from her career,...
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Skincare & Peels with Dr. Jennifer Linder
Medspa Mayhem
In this conversation, Dr. Kate Dee speaks with Dr. Jennifer Linder, a board-certified dermatologist and founder of PCA Skin and Linder Health, about the importance of skincare, the science behind effective products, and the journey of creating innovative skincare solutions. They discuss the significance of medical-grade skincare, the role of active ingredients, and the necessity of a proper skincare routine. The conversation highlights the ongoing innovations in the skincare industry and the importance of professional treatments for optimal skin health. In this conversation, Dr. Kate Dee and...
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Exosomes and Stem Cells with Dr. Judy Rubin
Medspa Mayhem
In this episode of MedSpa Mayhem, hosted by Dr. Kate Dee, the focus is on the use of exosomes and stem cells in medical aesthetics. Dr. Dee talks to Judy Rubin, an internal medicine doctor with extensive experience in aesthetics, about how exosomes can aid in cell-to-cell communication, particularly in joint and systemic treatments. The discussion covers what exosomes are, their applications, and the importance of using high-quality sources. Rubin shares her personal experience with stem cell treatment for her meniscal tear, highlighting the benefits she noticed within five weeks. The...
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Direct Primary Care and Women's Health & Hormones with Dr. Stefie Deeds
Medspa Mayhem
In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the advantages of direct primary care with guest Dr. Steffie Deeds, an internal medicine physician and founder of her own direct care practice. The conversation covers the broken traditional insurance-based healthcare system, the benefits of direct primary care for both physicians and patients, and the practical implementation of this model. Dr. Deeds explains the difference between having insurance and receiving actual care. The episode also delves into women's health issues, particularly around hormones and menopause, debunking myths...
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Inside the Wild West of Med Spas: Neurotoxins, Lasers, and Legal Chaos with Amanda Lemmage
Medspa Mayhem
In this episode of MedSpa Mayhem, host Dr. Kate Dee interviews Amanda Lemmage, owner of Skingevity Med Spa. They discuss their preferences for different FDA-approved neurotoxins like Dysport and Botox, detailing the pros and cons of each. They then delve into their favorite laser and RF microneedling treatments, highlighting the superior technologies from Korea and the importance of avoiding high-risk treatments like CO2 lasers. Lastly, they touch upon the confusing and inconsistent legal landscape governing med spas, emphasizing the necessity of medical directors and ethical practices. Dr....
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Inside Medspa Marketing: Tactics, Strategies, and Industry Insights with Middle Way Marketing
Medspa Mayhem
In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their...
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What’s next after weight Loss with GLP-1’s?
Medspa Mayhem
In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the intricacies of weight loss using GLP-1 agonists with naturopathic doctor Ashley Millhiser. They delve into the importance of complete body optimization, the benefits and pitfalls of GLP-1 drugs, and strategies for sustainable weight loss. Key topics include the significance of monitoring fat loss over weight loss, individualized patient care, and supplemental treatments such as strength training and advanced muscle-building devices like Emsculpt Neo. Both experts emphasize the necessity of working with knowledgeable providers to...
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Liposuction and Weight Loss with Dr. Giselle Prado-Wright
Medspa Mayhem
In this episode of MedSpa Mayhem, Dr. Kate Dee interviews Dr. Giselle Prado Wright, founder of Exert Body Sculpt in Florida, to discuss the intricacies of liposuction and weight loss. Dr. Wright shares her unique journey from aspiring dermatologist to liposuction specialist, emphasizing the importance of resilience and mentorship in the medical field. The conversation covers various aspects of liposuction, including patient candidacy, procedural details, post-operative care, and the impact of weight loss medications like GLP-1 agonists. Dr. Wright also highlights the common complications...
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Fat Mascara: the hidden dangers of the Med Spa Industry
Medspa Mayhem
In this special bonus episode of Med Spa Mayhem on the Fat Mascara Podcast, Dr. Kate Dee discusses her journey from diagnostic radiology to owning a med spa after a successful career in breast cancer imaging. Co-hosted with Jen Sullivan, the episode dives deep into the legal and safety challenges within the med spa industry, including the frequent headline-making abuses like counterfeit Botox and illegal practices. Dr. Dee provides critical advice on how to find reputable and legal med spas, the importance of good faith exams, red flags to watch out for, and the potential dangers of common...
info_outlineIn this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.
Reach out to Dr. Dee
Email Dr. Kate Dee at [email protected]
Check out the Medspa Mayhem website for
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More about Dr. Dee
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Upcoming appearances
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Links to buy the book on Bookshop, B&N, Amazon
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Press and Podcast info
Glow Medispa in Seattle, WA
Purchase Medspa Mayhem on Amazon
Reach Out to Middle Way Marketing
Conner O’Rourke - CEO
Brett Chikowski - COO
Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email [email protected] or visit www.middlewaymarketing.com.
Takeaways
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Foundational marketing is crucial for long-term success.
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High-quality personalized content is essential for attracting clients.
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Reputation management and reviews are vital for attracting new patients.
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Avoid marketing agencies that lease websites to clients.
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Word of mouth remains the most effective marketing strategy.
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SEO is essential for being discoverable online.
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Educating clients about marketing is vital for transparency.
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Understanding the marketing process helps set realistic expectations.
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Legitimate med spas prioritize patient education over sales.
Chapters
00:00 Introduction to MedSpa Mayhem
01:11 Meet the Middle Way Marketing Founders
01:59 Marketing Tactics for Med Spas
02:39 The Origin Story of Middle Way Marketing
06:15 Foundational Marketing Strategies
09:18 Challenges with Lead Generation
09:57 The Importance of Conversion
16:33 The Role of Price Transparency
20:24 Crazy Marketing Tactics
24:53 The Importance of Personalized Content
26:31 Effective Review Strategies
27:23 SEO and Keywords in Reviews
28:52 Prompting Patients for Reviews
30:00 The Role of Front Desk in Reputation Management
31:03 Personalized Review Requests
33:40 Importance of Word of Mouth and SEO
35:03 Challenges with Digital Communication
37:19 The Future of AI in Customer Interaction
41:12 Advice for Med Spa Owners and Consumers
50:06 Concluding Thoughts and Final Tips