AI, Branding, and the Future of Search

The Marketing Drive

 Short marketing message that you can use right now!

AI, Branding, and the Future of Search

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Short marketing message that you can use right now!

Episode Summary

In this episode of The Marketing Drive, Chris Doelle discusses the significant shift from traditional Google searches to AI-powered search tools like ChatGPT. He explains why this change makes branding more crucial than ever for businesses, especially small businesses. Chris argues that in the AI era, visibility is not about ad spend but about creating substantive content that establishes expertise and authority. He provides actionable strategies for building a strong AI-first brand, emphasizing the power of podcasting and consistent, high-quality content.

Key Takeaways

• The Shift from Google to AI Search: People are increasingly using AI chatbots for answers, which provide a single, conversational response instead of a list of links. This fundamentally changes how businesses get discovered.
• AI Ads vs. Google Ads: AI ad space will be limited and expensive, favoring large corporations. Small businesses can't compete on ad spend and must focus on becoming the organic recommendation.
• Branding is the New SEO: AI models learn from the vast amount of content on the internet. To be recommended by an AI, your brand needs to be consistently associated with expertise and authority in your field.
• Volume and Substance are Key: To build your AI brand, you need to produce a high volume of substantive content. This means consistently sharing real insights and valuable information, not just fluff or engagement bait.
• The Power of Podcasts: Podcasts are a powerful tool for building your AI footprint. A single podcast interview can provide thousands of words of transcribed content, signaling deep expertise to AI models.

Actionable Advice (Homework)

1. Audit Your Social Media: Review your last 20 social media posts and assess how many of them demonstrate genuine expertise that would teach an AI about what you do.
2. Get on Podcasts: Identify 10 podcasts in your industry and pitch yourself as a guest. One podcast interview a month can significantly boost your AI visibility.
3. Commit to Substantive Posting: Set a goal to post valuable content 3-5 times a week. Answer real customer questions and share your expertise to teach the AI who you are.

Mentioned Resources

•FreshMediaWorks.com: Chris Doelle's company that helps businesses with content strategy and podcasting.

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Resources

Need help turning your marketing into a revenue-generating machine?

Visit www.freshmediaworks.com to find out how Chris can help you get more customers.

Have a question or want to be featured on the show? Call the voicemail line: 713-568-6361

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About the Show

The Marketing Drive brings you short, actionable marketing messages you can use right now. Each episode, host Chris Doelle shares tips, tricks, and tidbits of marketing wisdom in bite-sized episodes perfect for your commute. No fluff, no theory—just practical advice you can implement immediately to get more customers and grow your business.

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About Chris Doelle

Chris Doelle is a marketing expert, 18-year podcasting veteran, author, speaker, broadcaster, and game designer. He makes marketing fun and helps businesses cut through the noise to focus on what actually works. Based in Texas, Chris has been helping business owners get more customers through practical, no-BS marketing strategies that deliver real results.

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Produced by Fresh Media Works
http://www.freshmediaworks.com

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