ARC Readers Demystified

SHOW NOTES:

What exactly is an ARC, and do you actually need one? 

In this episode, Inger E. Johnson breaks down Advanced Reader Copies from the ground up — no hype, no pressure, just clear, practical information from someone who recently ran her first ARC campaign for her debut novel Veiled Halos. 

You'll learn what ARCs are (and what they aren't), the difference between digital and physical copies, how to choose a delivery platform, when to send your ARCs, who to target, how to track and follow up with your team, and the ethical rules every author should follow. 

Inger also shares the myths that need to die, where to find ARC readers when you're starting from scratch, and the biggest lesson she learned: these aren't numbers, they're readers. This episode also wraps up the "Demystifying" miniseries — next week, the show shifts focus to the writing process itself.

 

Talking Points:

• Coach Jeff Rayburn reflects on last season’s run to the state championship game.

• The consistency and culture that have helped build the Frisco Lone Star football program.

• Returning key players, including quarterback Trey Wright.

• Preparing the roster for the 2026 season and maintaining a competitive edge.

• The importance of academic excellence within the district.

• Why character development comes before athletic results.

• Changes in the league’s organization and the impact on the program.

• The strong competition among local Frisco-area schools.

• Coach Rayburn’s coaching career and what continues to motivate him.

• Using sports to teach life lessons and help develop young people.