PDP Landers and Meta Creative - What We Wish We Tested Sooner
Release Date: 05/15/2025
The 0 to 8 Figure Playbook
Scalability School
This episode breaks down actionable strategies and growth frameworks used by successful e-commerce brands to scale from zero to eight figures in revenue. It dives into high-impact marketing tactics, team building for growth, and the mindset shifts required to operate at scale. The conversation highlights key levers for media buyers, including creative testing, audience segmentation, and ROI optimization, alongside operational insights for e-commerce operators on process, culture, and technology that support scaling effectively. Key Takeaways How media buyers optimize creative testing to scale...
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The Kohler Bonus Episode: What's Working In Accounts Right Now
Scalability School
This bonus episode dives deep into creative performance, offer testing, team structure, landing page iteration, and mental health as a founder/operator. Andrew, Brad and Zach share actionable insights from their experiences scaling brands past $40M, along with real-world examples of what’s currently working in ad accounts — and what’s not. Key Takeaways: Why you might be relying too much on video from your influencer whitelisting The most underrated ad creative that’s dominating accounts right now How founder videos can act as multi-hook powerhouses Why increasing your prices may be...
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Stop Over-designing Your Landing Pages: CRO Secrets With Ryan Doney
Scalability School
According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn’t have to be a design marathon. In this episode Ryan lays out a “template ‣ angle ‣ offer” testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets. Key Takeaways: Why your very first test should be a dead-simple “5-reasons-why” listicle built around your best-performing ad headline. How...
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Whitelisting: Turning Non-brand Pages Into Your ROAS Engine
Scalability School
This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives. And lets not forget the one Meta Ads Library hack that lets you spy on any competitor’s whitelisted ads. Key Takeaways: How duplicating an existing ad but changing only the Facebook page...
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Building Offers That Actually Move The Needle
Scalability School
The trio break down the levers that can turn plain-vanilla promos into a revenue generating machine. Using real-world tests from snack bars, socks, and pet-supplement brands, they show how smart bundling, “buy-more-save-more” ladders, and subscription sweeteners can: 📈 lift AOV 40 %+ without tanking CAC, 📈 push new-customer revenue up 250 % YoY, and 📈 shorten payback windows to 45 days even in CPM spikes. They walk through the math that compares in-house offers and reveal the exact wording that beat a 20 % off code. They even share their guardrails for knowing when to raise the...
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Building Systems To Make Banger Ads
Scalability School
In this episode of Scalability School, Andrew Foxwell, Zach Stuck, and Brad Ploch share a battle-tested blueprint for breaking out of creative fatigue and scaling spend without watching your CPA creep upward. Their central thesis is that “creative diversity” is more than pumping out dozens of ads as it’s the deliberate intersection of personas, messaging pillars, angles, and formats that lets Meta’s delivery system find pockets of incremental performance you would never hit with volume alone. Key Takeaways: Are strict constraints the secret sauce that actually unlocks creativity and...
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Why Most DTC Brands Overhire (And How to Stay Lean)
Scalability School
In this episode of Scalability School, Andrew Foxwell, Brad Ploch, and Zach Stuck break down the exact framework they use to run lean, profitable ecommerce brands. Whether you're a DTC founder, media buyer, or agency operator, this episode reveals how to: Build a lean team without sacrificing performance Decide when to hire vs. outsource Avoid common OPEX mistakes that kill margins Hit $5M+ in revenue per full-time employee Create systems so your team runs without bottlenecks They also share behind-the-scenes data from their own brands and the Foxwell Founders...
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Creative Velocity And Systems With David Herman
Scalability School
In this episode of Scalability School (Episode 2), hosts Andrew Foxwell, Zach Stuck, and Brad Ploch welcome special guest David Herrmann to unpack how rapidly‐growing DTC brands build and scale their creative operations. They cover the decision points between hiring in-house talent versus partnering with agencies, the playbook for staffing roles as spend climbs, and the simple yet powerful “report card” framework David uses for measuring agency performance. Along the way, they dive into low-cost, high-impact content strategies, like leveraging TikTok Shop purely for authentic UGC and...
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PDP Landers and Meta Creative - What We Wish We Tested Sooner
Scalability School
In this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they’d tried much sooner—each backed by real‑world data and actionable takeaways. What if the secret to a 20% conversion lift isn’t new ad creative, but turning your PDP’s most‑clicked images into a swipe-able carousel? Can swapping polished ads for raw, unedited customer review screenshots unlock ten‑times more ad spend and engagement? How much more trust could you build by embedding real Facebook comment...
info_outlineIn this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they’d tried much sooner—each backed by real‑world data and actionable takeaways.
- What if the secret to a 20% conversion lift isn’t new ad creative, but turning your PDP’s most‑clicked images into a swipe-able carousel?
- Can swapping polished ads for raw, unedited customer review screenshots unlock ten‑times more ad spend and engagement?
- How much more trust could you build by embedding real Facebook comment screenshots—complete with their native UI—right on your landing pages?
- How you can lean on Meta to re‑activate lapsed buyers with a one‑day click window and aggressive MinROAS targets, When email and SMS campaigns stall.
- Uncovering new audiences by running cost‑cap and value‑based bidding side by side, then scaling winners into large ASC budgets.
- Is cranking out over 1,000 ad assets in a month be the safety net your performance needs?
Learn more about the Scalability School Podcast at https://scalabilityschool.com/subscribe
To connect with Andrew Foxwell send an email: [email protected]
To connect with Brad Ploch send him a DM at https://x.com/brad_ploch
To connect with Zach Stuck send him a DM at https://x.com/zachmstuck