Making the Business Case for CSR and DEI
CEO Campfire Chat
CSR and DEI initiatives are top-of-mind for many leaders these days. Some think of them as boxes that need to be ticked. But Joseph Fung, CEO and co-founder at Uvaro, sees them as much more than that. Not only is he passionate about CSR and DEI initiatives because they’re the right thing to do—he’s found that they’re also good for business. He shares how embracing socially-conscious business practices has changed Uvaro for the better.
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Moving from Features and Function To Vision
CEO Campfire Chat
Even an organization with a fantastic product and innovative features will struggle to gain traction without a clear and compelling vision to guide it. Matthew Scullion, co-founder and CEO of Matillion, discusses how a clear vision helped transform the organization from scrappy startup to industry-leading brand.
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Optimizing Your Go-To-Market Strategy Using Human-Machine Teaming
CEO Campfire Chat
The robots are not coming for our jobs; they’re here to help us do our jobs better. That theory is at the heart of what CEO David Ehrlich and the team at Aktana are doing. Their AI-driven technology allows life sciences sales representatives to support doctors in providing better patient care. David shares how the technology works and why the underlying principles can transform go-to-market strategies in any industry.
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Breaking Down Walls Between Sales and Marketing
CEO Campfire Chat
There’s often tension between the sales and marketing teams in large organizations. Becca Apfelstadt, CEO and co-founder of the treetree agency, works with B2B giants to unite the two groups and help them achieve the organization's goals. She shares how she gets everyone on the same page.
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Why Selling Professional Services Differs From Product-Based Sales
CEO Campfire Chat
Greg Alexander successfully sold his consulting firm in 2017 and now helps other founders grow, scale, and exit their businesses through his membership program, Collective 54. He shares what he learned about building a service-based business and why it requires a different approach than product-based sales.
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The Role of Self-Awareness in Succession Planning
CEO Campfire Chat
Brian Roland founded employee perk provider Abenity nearly 15 years ago as a way to help employers give back to their teams, while supporting a broader mission in the process. Brian recently made the decision to step away from the CEO role and transition to an advisory position; how did he know it was time for a change? And how did he manage the logistics and emotions that came along with it? Tune in to find out.
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Building Trust With a Growing Audience
CEO Campfire Chat
Kaarel Kotkas, founder and CEO of Veriff, dreams of becoming the global leader in identity verification. He and the team have made great strides in Europe, but as they expand, they must build trust in each new market with governments, regulators, brands, and individuals. How do they do it? Kaarel shares on this episode.
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Making Complex Data Actionable With Segmentation
CEO Campfire Chat
Every business has data they can learn from, but many leaders struggle to synthesize that data and create actionable learnings the whole team can rally behind. Experienced CEO Kermit Randa shares how he removes data from the academic realm, transforming it into something that drives business decisions and growth.
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Experimenting to Find the Ideal Workday Format
CEO Campfire Chat
Stephan Aarstol founded beach lifestyle company Tower Paddle Boards to live the surfer life. But when he found himself and his employees putting in startup hours, he knew something had to change. He shares his journey in experimenting with a five-hour workday and the surprising things he’s learned about what motivates a team.
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Provide Winning Customer Care in Professional Services
CEO Campfire Chat
Professional services organizations, including law firms, are not always known for explicitly focusing on the customer experience. However, when Devin Miller founded his IP attorney’s office, helping startups navigate intellectual property law, he was intent on bucking that industry trend. Hear from him how he scales efficiently while keeping a focus on great service.
info_outlineThe consumer packaged goods space is notoriously difficult to break into. But Colin Darretta and the team at Innovation Department have formulated a repeatable process for starting, launching, and growing CPG wellness brands. With three CPG companies already in their expanding portfolio, Colin shares their recipe for success.