EP 151: From Interior Designer to $80 Billion in Construction Projects
Release Date: 11/17/2025
The ToolShed Podcast
In Part 2 of this powerful conversation, Mick dives deeper into the real mechanics of pricing with globally respected business author and advisor Andrew Griffiths. You’ll hear why holding prices steady while costs rise is one of the fastest ways to silently destroy profit, and how small, well-explained pricing adjustments can actually increase trust, not reduce it. Andrew breaks down why customers don’t resist price increases — they resist poor explanations, inconsistency, and a lack of perceived value. Through practical examples (including restaurants, professional services, and...
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In Part 1 of this powerful conversation, Mick Hawes sits down with Andrew Griffiths to unpack one of the most uncomfortable and misunderstood topics in the building industry: pricing. This episode dives into why so many builders stay busy yet financially stretched, how fear-based pricing quietly erodes profit, and why being “competitive” often does more damage than good. Andrew challenges long-held beliefs around price, value, and confidence, revealing why the best clients aren’t chasing the cheapest quote — they’re looking for certainty, professionalism, and belief. Connect with...
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Most builders think they’ve got first aid covered, until something actually goes wrong on site. In this episode, Mick Hawes sits down with Nick White, Co-Owner of Trade Aid Kits, to uncover why so many first aid kits used by tradies are outdated, poorly designed, and not fit for the real risks faced on construction and mining sites. Nick shares what he’s learned supplying first aid kits to thousands of Aussie tradies and why “tick-the-box” compliance often creates a false sense of security. From eye injuries and deep cuts to burns and remote-site emergencies, this conversation...
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Most builders don’t fail because they’re bad at marketing — they fail because the construction industry has changed, and the old way of showing up no longer works. In this episode, Mick Hawes sits down with Jordan Skinner, one of Australia’s leading voices in construction branding, to unpack why builders struggle with visibility, trust, and attracting the right clients… and what to do differently in 2025. With a decade in his family’s civil contracting business and years helping builders build trusted personal brands, Jordan explains exactly how builders can stand out, communicate...
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Waterproofing failures and compliance issues are costing builders thousands of dollars every year not because they don’t care, but because the industry has become too complex to manage on memory and habit alone. In this episode, we sit down with Byron Landeryou to uncover why these problems continue to show up on sites across Australia and how a smarter system can eliminate most of them before they start. Connect with Byron Landeryou: Website: Facebook: Instagram: LinkedIn: Youtube: If you want fewer call-backs, less rework, and more confidence in how your jobs...
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What if winning clients had nothing to do with convincing, persuading, or pushing? In this episode, I sat down with Ari Galper, the world’s number one authority on trust-based selling, to unpack a breakthrough idea that transforms the way builders and business owners sell: how to sell without selling. Ari reveals the moment that changed everything for him, a moment that exposed why traditional sales tactics fail and why trust has become the most valuable currency in business today. Watch the full episode: Subscribe: Take the free 2-minute Builder Freedom...
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Most tradies work hard but still feel like the money slips away. In this episode, we uncover why that happens and how the right tax specialist can help you take control of your cash, avoid costly mistakes, and finally build a financially stable business. Michael Gallagher breaks down the common traps builders fall into, the risks of mixing personal and business money, when to shift from sole trader to company structure, and the money habits that protect your profit long-term. Connect with Michael Gallagher: Website: Facebook: Phone: 1300 263 260 Email: Watch the full episode: ...
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In this episode of The ToolShed Podcast, I sat down with marketing expert Sam McEwin to unpack how smarter, more intentional marketing can completely transform a building business. With over 15 years of experience helping companies grow, Sam shares how most builders misunderstand marketing, confusing it with advertising or social media noise when in reality, true marketing is about trust, clarity, and connection. Connect with Sam McEwin: Website: Facebook: Instagram: Twitter: LinkedIn: Industry report: SEO spreadsheet: SEO audit page: Sam's LinkedIn: Watch the full episode on YouTube:...
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Most builders don’t fail because they can’t build, they fail because they don’t understand their numbers. In this powerful episode, Victor Zhou joins us, as we expose the hidden financial mistakes that are silently destroying construction businesses from the inside out. Connect with Victor Zhou: Website: LinkedIn: This episode dives deep into the Profit First approach, showing you how to take control of your finances, improve cash flow, and finally start keeping more of what you earn. Stay tuned next week when we talk about it. So, don’t forget to subscribe to the show to get...
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What does it take to build a $70 million construction business and make a lasting impact on the planet? In this episode of The ToolShed Podcast, I sat down with Daniel Morton, founder of Adelaide Green Homes and JackApp, to explore how sustainable design and smart business systems are reshaping the future of residential construction in Australia. Whether you’re a custom home builder, construction business owner, or just curious about how green homes can reduce costs and increase client satisfaction, this episode is packed with insight and inspiration. Connect with Daniel Morton: Website: ...
info_outlineMost builders are working harder than ever but with outdated systems and old-school processes that slow everything down. In this episode, Mick Hawes sits down with Shilpa Mohan, Head of Operations at ProcurePro and TEDx Sydney speaker, to unpack how one of the world’s least digitised industries is finally catching up.
Connect with Shilpa:
ProcurePro AI Demo: www.procurepro.co
Instagram: https://www.instagram.com/justshilps/
LinkedIn: https://www.linkedin.com/in/mohanshilpa/
Twitter: https://x.com/justshilps
Stay tuned next week when we talk about it. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.
Watch the full episode on YouTube: https://youtu.be/UPiZiqFK5fY
Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/