82. The 5-Step Framework to Find & Speak to Your Dream Clients
Release Date: 01/22/2025
Next Brave Step Podcast
Episode Summary: In this episode of The Next Brave Step Podcast, Chelsy sits down with Olli DeBoer, host of the Dirty Laundry podcast. Oli shares the inspiration behind her podcast, the power of storytelling, and how embracing vulnerability can lead to healing. From working in foster care licensing to navigating deep and often difficult conversations, Oli journey is a testament to the impact of sharing our "dirty laundry" without shame. If you've ever felt hesitant to share your story or step into something new, this episode is packed with encouragement, real talk, and a reminder that we all...
info_outlineNext Brave Step Podcast
Episode Summary: You’ve done the work to define your Ideal Client Avatar (ICA)—but are you actually using it to grow your business? Knowing who your dream client is isn’t enough—the real magic happens when you put those insights into action. In this episode, we’ll dive into: ✅ How to align your messaging with your ICA’s biggest pain points ✅ The secret to refining your offers to serve your audience better ✅ Why picking the right platform saves you time & maximizes results ✅ The power of a personalized customer experience to build trust & loyalty ✅ How to test and...
info_outlineNext Brave Step Podcast
📥 Grab your free Ideal Client Blueprint here → Episode Summary Feeling like your marketing is falling flat? Like you’re talking to everyone but connecting with no one? You’re not alone. The truth is, if you're unclear on who you’re speaking to, your messaging won’t land—and your sales will suffer. In this episode, I’m walking you through my 5-step framework for identifying your dream clients so you can market with confidence, attract the right people, and grow a business that feels aligned and profitable. Plus, I’ve got a free Ideal Client Blueprint for you that...
info_outlineNext Brave Step Podcast
Episode Summary Feeling stuck and losing momentum on your goals? You’re not alone. January starts with excitement and big dreams, but as the days pass, doubt and hesitation creep in. If you’re struggling to stay motivated or waiting for the perfect moment to take action—this episode is for you! In this off-the-cuff pep talk, I share insights from my own journey, coaching calls, and even a gardening analogy (yes, really!) to remind you that growth takes time. Sometimes, you won’t see results immediately—but that doesn’t mean you aren’t making progress. This episode is your...
info_outlineNext Brave Step Podcast
Grab the Workskeet- If you’ve ever felt like you’re working hard on social media, tweaking your website, and sending emails but not seeing the results you hoped for, you’re not alone. The missing piece might just be a cohesive marketing funnel. In this episode of the Next Brave Step Podcast, we’re breaking down the concept of marketing funnels in a way that’s simple, actionable, and approachable. By the end, you’ll understand how to guide your audience seamlessly from discovery to purchase—and how to make your social media, website, and email marketing work together to grow...
info_outlineNext Brave Step Podcast
Episode Summary: In this empowering episode, Chelsy speaks with Christiane David, co-founder of Green Wealth Legacy, about the transformative power of shifting your mindset to take control of your finances. Christiane shares her personal journey as an immigrant navigating financial literacy and how she and her sisters built a business to help women achieve debt freedom, manage their money confidently, and create lasting wealth. You'll learn how a scarcity mindset impacts your daily financial decisions and discover actionable steps to develop clarity, confidence, and alignment in your...
info_outlineNext Brave Step Podcast
. Summary In this episode, Chelsy Weisz discusses the challenges faced by multi-passionate entrepreneurs, emphasizing the importance of focus in overcoming overwhelm and achieving clarity. She introduces the Golden Grid Worksheet as a tool for prioritizing ideas and projects and shares strategies for maintaining focus, such as time blocking and setting boundaries. The episode concludes with encouragement to embrace progress and let go of guilt, reminding listeners that they don't have to do everything at once. Takeaways Being a multi-passionate entrepreneur can lead to overwhelm. Focus...
info_outlineNext Brave Step Podcast
Grab the 2025 printable wall calendar - Join the January 2025 Accountablity Group Full Show Notes: Summary In this episode of the Next Brave Step podcast, host Chelsy Wise discusses effective business planning for 2025. She emphasizes the importance of reflecting on the past year, celebrating successes, and learning from challenges. Chelsy shares personal experiences and insights on emotional well-being, goal setting using the SMART framework, and the necessity of maintaining a work-life balance. The episode encourages listeners to prioritize their mental health and family...
info_outlineNext Brave Step Podcast
Summary In this episode of the Next Brave Step podcast, host Chelsy Weisz delves into the pervasive issue of comparison, exploring its roots and the detrimental effects it has on personal growth and confidence. She shares relatable anecdotes and emphasizes the importance of shifting focus from comparing oneself to others to celebrating individual progress. Chelsy offers actionable strategies to combat comparison, including practicing gratitude, setting boundaries, and building confidence through consistent action. The episode concludes with a reminder that confidence is a journey, and...
info_outlineNext Brave Step Podcast
Summary In this episode of the Brave Step podcast, host Chelsy Weisz discusses the essential role of confidence in the creative journey. She shares her personal experiences with self-doubt and emphasizes that confidence is not an innate trait but a skill that can be developed through action and support. The episode provides practical strategies for building confidence, including reframing failure, tracking progress, and seeking community support. Chelsy also introduces a free confidence-building workbook designed to help listeners implement these strategies effectively. The conversation...
info_outline📥 Grab your free Ideal Client Blueprint here → https://bit.ly/4g8NyYG
Episode Summary
Feeling like your marketing is falling flat? Like you’re talking to everyone but connecting with no one? You’re not alone. The truth is, if you're unclear on who you’re speaking to, your messaging won’t land—and your sales will suffer.
In this episode, I’m walking you through my 5-step framework for identifying your dream clients so you can market with confidence, attract the right people, and grow a business that feels aligned and profitable.
Plus, I’ve got a free Ideal Client Blueprint for you that includes ChatGPT prompts to help you refine your messaging—grab it below! 👇
What You’ll Learn in This Episode:
✔️ Why marketing to everyone is hurting your business
✔️ The 5 key questions to define your ideal client
✔️ How to craft messaging that feels tailor-made for your audience
✔️ The biggest mistakes entrepreneurs make (and how to avoid them)
✔️ How getting clear on your ICA makes marketing easier & more profitable
The 5-Step Framework to Define Your Ideal Client:
1️⃣ Who are they? (Demographics & psychographics)
2️⃣ What do they want? (Goals & aspirations)
3️⃣ What’s holding them back? (Pain points & challenges)
4️⃣ Where are they now? (Stage of the buying journey)
5️⃣ How do they make decisions? (Buying behavior & preferences)
💡 When you answer these questions, you’ll have a clear roadmap to create content, offers, and messaging that truly connects—and converts.
Avoid These Common Mistakes:
❌ Trying to appeal to everyone and ending up with generic messaging
❌ Guessing what your audience needs instead of doing real research
❌ Creating an Ideal Client Avatar but never actually using it
Take Action: Download the Ideal Client Blueprint!
To make this process even easier, I’ve created a free Ideal Client Blueprint that walks you through these five key questions with detailed prompts and exercises. It even includes ChatGPT prompts to help you dig deeper into your ideal client’s mindset.
📥 Grab your free Ideal Client Blueprint here → https://bit.ly/4g8NyYG
This resource will help you gain clarity on your audience and use that insight to refine your marketing, messaging, and offers.
Next Steps: Implement & Refine
Your ICA isn’t static—it evolves as you and your business grow. Use it as a guide for your marketing, content, and business decisions, and revisit it regularly to refine and adapt.
And don’t forget—next week’s episode is all about putting your ICA into action! We’ll take everything we covered today and translate it into a practical, strategic marketing plan.
Your dream clients are out there. It’s time to find them!
🎧 Hit play, take notes, and start defining your ideal client today.
📩 Got questions? DM me on Instagram [@yourhandle] or email me at [your email].
Resources & Links Mentioned in This Episode:
📥 Download the Ideal Client Blueprint → https://bit.ly/4g8NyYG
🎙️ Nominate a Guest for the Show → https://chelsyweisz.com/podcast-guest
📸 Follow me on Instagram → @chelsyweisz
📧 Free Resources for you → https://chelsyweisz.com/freebie
Watch on YouTube https://youtu.be/O2Ov-_Q8iSM
✨ If you enjoyed this episode, please leave a review! It helps more entrepreneurs find this podcast and take their next brave step in business. 🙌
See you next week! 🚀