196. Build expertise as a new entrepreneur (Edit out the forced professionalism) (Rae Fung)
Release Date: 01/20/2025
EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
Have you ever listened to a podcast and thought, “That was good… but I don’t really feel anything new?” This is something I was wondering about in my own podcast. Yes, the conversations were insightful, but they weren’t always sparking that “Ohhh… WOW” moment that sticks with you long after the episode ends. So on today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from listeners. In this episode, we cover: ...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
We all have insecurities. And for most people, those insecurities and self-doubts are enough to stop them before they even start. They spend months, sometimes years, overanalyzing the right strategy, waiting for the right circumstances. But the truth is… nothing changes unless you focus on what’s within your control right now and take action consistently, over and over again. Our guest today, Janice Tee, understood this. Janice is a business coach and social media strategist, and when she started her business, she didn’t waste time worrying about what she didn’t know. She focused on...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
Have you ever thought about quitting your business? Not just in a fleeting moment of frustration, but in a deep, overwhelming way—when the pressure feels unbearable? Maybe it’s the unexpected challenges piling up all at once. Maybe it’s the clients who are unhappy but won’t say why. Or maybe, it’s the strangers online who seem to have an opinion about everything you do. Our guest today, Dielle Charon, knows this feeling firsthand. She’s built a 7-figure business, helped over 300 clients, and grown a podcast with over 150,000 downloads. But even at the height of her success, she’s...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered? In this episode of EDIT HISTORY, we’re breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same. Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses. So, if you’ve been showing up, creating content, and doing the work—but still feel like...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
The truth is, authority isn’t given; it’s built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn’t about knowing everything—it’s about taking up space, speaking up, and leading the conversation instead of waiting for permission. But most entrepreneurs and creators never reach that moment because they’re too busy second-guessing themselves. This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
A few months ago, I didn’t know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn’t where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of - Is this the end of podcasting for me? But, instead of walking away, I decided to completely reimagine my approach to this podcast. On today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come? This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction. If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
There’s a moment we all face—the hesitation before hitting ‘post.’ The fear of saying the wrong thing. The pressure to appear polished, professional, perfect. But what does it really take to show up online—not just to be seen, but to be fully yourself? Our guest, Susan Hyatt, knows this better than most. She built her business in the Wild West of social media—back when MySpace ruled and Facebook was invite-only. At first, she played by the rules: look the part, say the right things, avoid ruffling feathers. But the moment she stopped filtering herself? Everything changed. So, if...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving...
info_outlineEDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are
As entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it. In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence,...
info_outlineAs entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it.
In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking.
Whether you’re an entrepreneur, content creator, or professional wanting to elevate your communication skills, this episode provides actionable advice to help you stand out and make a lasting impact using your voice.
In this episode, we cover:
(00:00) Introduction
(01:31) The role of content in Rae’s business
(03:23) The stages of Rae’s business
(06:57) Reviewing Rae’s past content
(10:46) Newbie coach vibes
(15:06) How to develop substance
(20:20) Being proud of past you
(21:51) When business feels misaligned
(25:57) Inspired and strategic content
(31:58) Professionalism vs authenticity
(41:20) Actionable takeaways
Connect with Cheryl Lau
Website: https://cheryllau.com
YouTube: https://www.youtube.com/@cheryltheory
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LinkedIn: https://www.linkedin.com/in/cheryllau
Connect with Rae Fung
Newsletter: https://sendfox.com/raefungx
Instagram: https://www.instagram.com/raematrix
LinkedIn: https://www.linkedin.com/in/raefung
Blog: https://raefung.com/blog
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