EDIT HISTORY
Welcome to EDIT HISTORY - Conversations with people who built a body of work around a core thesis. ✨ BEHIND THE CONTENT | Creators revisit the content that shaped who they are today. ✨ BEHIND THE RESUME | Professionals unpack the pivots and decisions that shaped their career. ✨ BEHIND THE THINKING | How leaders developed the point of view that set them apart. --- EDIT HISTORY won 2x at the 2025 Asia Podcast Awards (by Radioinfo Asia) in the "Best Education Podcast" and “Best Money and Business Podcast” categories. It was also shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia) in the “Best Money and Business Podcast” category and won the 2023 Golden Crane Award (by the Asian American Podcasters Association) in the “Best Entrepreneur/Solopreneur Podcast” category.
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What It Takes to Build Singapore’s Next Standout Podcast (Keith Yap)
02/02/2026
What It Takes to Build Singapore’s Next Standout Podcast (Keith Yap)
What does it actually take to build a standout podcast in Singapore? In this episode of EDIT HISTORY, Keith Yap - host of The Front Row Podcast - unpacks the thinking & craft behind building a serious show in a niche category. From the early days of awkward setups and over-prepared questions, to developing the confidence to act as a true interlocutor (and not just a curator), Keith reflects on how his approach to podcasting has evolved over the past year of conversations with diplomats, economists, historians, and technologists. If you’re building a podcast or thinking about starting one, I 10/10 recommend watching this episode from start to finish :) TIMESTAMPS (00:00) Trailer & Opening (01:29) The Front Row Podcast (03:03) Getting High-Calibre Guests (07:24) The Cringey Early Episodes (09:37) How Keith’s Role as a Podcaster Has Evolved (12:11) What Makes a Conversation Deep and Meaningful (14:34) Editing & Episode Fidelity (16:18) The Biggest Shift in Keith’s Hosting Style (19:50) Stress-Testing Your Own Views as a Host (21:38) How Genuine Curiosity Is Developed (25:00) The Questions Great Thinkers Ask (31:16) Guest Criteria, Outreach, and Saying No (34:47) Personal Learning Curriculum (38:29) The Big Question Keith Is Trying to Answer (42:33) Keith’s Listener Demographics (43:50) Where His Interest in Geopolitics & Policy Began (45:21) Quality of Thought and Articulation (47:15) Measuring Impact (54:16) Keith’s Advice for Podcasters and Creators CONNECT WITH KEITH YAP YouTube: Instagram: LinkedIn: Website: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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From Beauty Founder to Rising Millionaire Real Estate Agent in Singapore (Claire Tan)
01/25/2026
From Beauty Founder to Rising Millionaire Real Estate Agent in Singapore (Claire Tan)
From the outside, Claire Tan’s career looks effortless. She started her first business at 17. Built one of Singapore’s earliest makeup-only bridal companies. Later entered real estate… And succeeded again. But what you don’t see on a resume is the discipline, work ethic, and internal standards that shaped every chapter. In this episode of EDIT HISTORY, Claire walks us through the real work behind her success - the years spent practising hairstyles daily before opportunities arrived, choosing to practice her skills over and over again before opportunities came, and why she refused to let bosses, industries, or expectations dictate her ceiling. TIMESTAMPS (00:00) Trailer & Opening (02:20) Starting a makeup business in Singapore at 17 (06:10) Why Claire chose entrepreneurship over a “safe” career (10:34) Building resilience before success (12:33) From makeup empire to real estate (14:03) The skills Claire had to grind to improve (17:25) Being an introvert in people-facing businesses (19:17) What it really takes to succeed in real estate (23:45) Building confidence by holding yourself to high standards (25:27) What Claire is actively working on as a leader now (28:49) A mindset shift for those still figuring things out (30:47) “Good advice” Claire chose not to follow - and why (35:13) Being underestimated in her business & career (40:35) The belief Claire had to unlearn as success grew (42:55) Closing CONNECT WITH CLAIRE TAN Main Instagram: Make Up Company Instagram: Real Estate Instagram: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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I quit law school. Then I quit my PhD.
01/11/2026
I quit law school. Then I quit my PhD.
I quit law school, then quit my PhD - and spent years wondering if that made me a quitter or just someone on the wrong path. In this episode of EDIT HISTORY, my friend Jennifer Ho interviews me as I open up about the parts of my journey that never show up on a resume: The guilt of disappointing my Asian parents, wanting to look “successful,” and learning to make decisions that I am proud of. This is a conversation about high-functioning doubt, career pivots, and choosing work you can stand behind - even when it doesn’t immediately make sense to others. TIMESTAMPS (00:00) Trailer (00:47) Opening (01:47) The story my resume can’t tell (06:02) How I used to define success (06:46) Why law school and a PhD didn’t actually fit me (11:38) How long I knew something had to change - before I quit (15:21) The strengths I carried through every pivot (20:31) How do you know when something isn’t right - even if you’re good at it? (23:27) The skill gaps I’m actively working on now (26:47) How I’m thinking about future-proofing my career (30:53) My edge vs and the part of my work that still scares me (32:21) What an irresponsible career risk looks like (33:29) What will never need to be on my resume (36:34) Closing CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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I Podcasted for 5 Years Before It Finally Clicked
12/28/2025
I Podcasted for 5 Years Before It Finally Clicked
What does it really take to build a body of work you can stand behind - especially when the numbers don’t immediately reflect the care you’re putting into it? In this episode of EDIT HISTORY, Cheryl steps into the interviewee seat and unpacks the insecurities, turning points, and decisions that shaped different stages of her career as a podcaster. This conversation is for entrepreneurs, professionals, and podcasters who’ve ever wondered: Am I legit enough? Should I be further along by now? What if my work doesn’t look like everyone else’s, but still matters? TIMESTAMPS (00:00) Trailer (00:49) Opening (03:11) What “success” and credibility meant in the early days (06:13) External validation vs internal motivation (09:43) Advice and templates that didn’t actually fit (12:29) The moment Cheryl realized where her real value was (16:09) What she’s most proud of from the early iterations (18:29) Letting people into the thought process behind the work (23:49) Seeing Cheryl’s thought process (26:39) The fears and resistance behind going all-in on podcasting (31:16) What Cheryl wants to deepen and sharpen in 2026 (34:38) What Cheryl is working on deepening in 2026 (36:51) A message to little Cheryl (37:52) If every body of work has a draft - what’s the current one? (39:19) Closing CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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My Podcast Won Two Awards. Here’s How.
11/22/2025
My Podcast Won Two Awards. Here’s How.
My podcast won two awards this year - but not for the reasons you might think. This episode unpacks the creative decisions, format choices, and editorial discipline that made EDIT HISTORY resonate with judges and listeners alike. Whether you’re building a podcast, a business, or any long-term creative project, this is a deep dive into what really matters. TIMESTAMPS (00:00) Introduction (03:31) The Current State of Podcasts (05:12) Show Concept (09:29) Differentiation (15:14) Consistency (18:23) Success as a Podcaster (20:30) What Awards Don’t Measure CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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She Quit Law to Start a Podcast From Scratch… as a Cat (Iman Ibrahim)
10/26/2025
She Quit Law to Start a Podcast From Scratch… as a Cat (Iman Ibrahim)
Everyone commends you for being brave when you start over. But no one tells you that your reinvention might also look… ridiculous. For our guest today, that looked like explaining to people - very seriously - that she quit her career as a lawyer… to start a podcast as a cat. Because that’s the thing about starting something new: More often than not, it doesn’t look polished or profound. It looks like curiosity, experimentation - and sometimes, doing something absolutely absurd, but quintessentially you. Today’s guest, Iman Ibrahim, embodies that exact spirit. After nearly two decades in law, she left her career behind to rebuild from scratch - first as a coach, and then as the creator of I Am the Advocat, a podcast where a cat becomes the unlikely voice for real stories of burnout, bullying, and survival in the legal world. This episode is about what it really takes to start again, and what becomes possible when we finally stop performing who we’re “supposed” to be. TIMETAMPS (00:00) Introduction (01:40) Quitting law after 19 years (02:21) I am the Advocat (05:17) Judgment from colleagues (06:46) Support for the cause (09:08) Introducing the (c)lawyers (12:54) Building an episode (15:34) Iman’s EDIT HISTORY (17:29) Building an episode (cont.) (18:43) The constraints of law (23:43) Starting over and self doubts (28:38) Iman’s inner self critic (34:19) One year later (39:31) Actionable takeaways CONNECT WITH IMAN IBRAHIM Instagram (Personal): Instagram (I am the Advocat): Instagram (Over It Club): YouTube: LinkedIn: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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The Hard Truth About Success from a Top Creator in Singapore (Aiken Chia)
09/15/2025
The Hard Truth About Success from a Top Creator in Singapore (Aiken Chia)
Before Aiken Chia became one of Singapore’s most recognizable YouTubers and food content creators, he was a broke twenty-something who had spent years auditioning, collecting rejection after rejection, and was on the verge of quitting media altogether. It was that mix of setbacks, resilience, and the unwavering support of his community that shaped the creator he is today. From his breakout years through producing a popular series called Food King, to now building his own independent channel, Aiken has created a body of work that blends food and travel storytelling with raw, personal conversations - including one of his most talked-about videos, where he sat down with his mother to unpack her 18-year affair. In this episode, we revisit those early struggles, explore the turning points that gave him hope, and unpack the values that continue to guide his journey today. TIMESTAMPS (00:00) Introduction (01:30) Character matters more than talent (03:03) Being called fat (05:56) Aiken’s insecurities (07:49) Being in survival mode (09:23) People who see your potential (11:57) The upwards trajectory (13:29) Why do others support Aiken (16:12) Being sincere (17:31) Executing your creative vision (20:00) How creators create impact (25:43) How Aiken is monetizing (26:57) Breaking out of the “food creator” box (29:59) What Aiken is working on right now (32:32) Going through a rough patch (36:27) Aiken interviews his mom (42:15) Guiding values as a creator (45:19) Actionable takeaways CONNECT WITH AIKEN CHIA YouTube: Instagram: TikTok: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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What No One Tells You About Succeeding as a Creator (Ainul Md Razib)
09/08/2025
What No One Tells You About Succeeding as a Creator (Ainul Md Razib)
When Ainul Md Razib first started posting about tech careers on TikTok, almost no one in Singapore was doing it. While most of the platform was filled with dance trends and food reviews, she chose to talk about coding and professional growth - becoming one of the first local career-focused creators. Today, Ainul is a Cybersecurity Engineer at IBM, known online as AinLovesCode. She’s been named to the Singapore 100 Women in Tech 2025 list, and her work continues to champion diversity and inclusion in the industry. In this episode, we explore Ainul’s journey - the pressures of visibility, the boundaries she’s had to set, and the internal work that’s kept her creating through viral highs and quiet seasons. TIMESTAMPS (00:00) Introduction (01:21) Being taken seriously (04:39) Creator pressures (07:50) Complexities as a Muslim creator (13:35) Setting parameters (17:36) Doubting your own work (20:35) Reviewing Ainul’s past content (24:33) Balancing a full time job with content creation (29:37) Chasing external validation (32:32) Misconceptions about you (35:51) Why do you do what you do? (39:52) Actionable takeaways CONNECT WITH AINUL MD RAZIB Instagram: TikTok: Podcast: Website: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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From Banker to Best-Selling Author & Global Keynote Speaker - Here’s How (Simon Alexander Ong)
08/17/2025
From Banker to Best-Selling Author & Global Keynote Speaker - Here’s How (Simon Alexander Ong)
Most of us introduce ourselves with a title: “I’m a coach,” “I’m a banker,” “I’m a podcaster.” The problem with this is that the moment you do that, you’ve put yourself in the same box as everyone else with that title. Our guest today, Simon Alexander Ong - bestselling author of Energize, international keynote speaker, and award-winning coach - knows this firsthand. For years, he chased job titles he thought would define his success, until he realised that real success and true differentiation come from embracing your whole self. This includes your story, your skills, and your creativity. In this episode, we explore how breaking free from labels and showing people what makes you unlike anyone else can transform you from just another professional… Into a brand. TIMESTAMPS (00:00) Introduction (01:26) Being boxed in by titles (03:35) Becoming a brand (06:14) Simon’s objections (08:52) A partner who supports your goals (15:44) The pressure of having it together (18:05) A compelling vision (19:49) Learning vs being an expert (23:05) Creativity as a differentiator (25:18) What Simon is working on (26:41) Transferable skills (27:40) Does your family get what you do? (31:14) Should I quit my job? (35:00) How to do it all (40:25) 3 Tips for entrepreneurs & creators (46:01) Actionable takeaways CONNECT WITH SIMON ALEXANDER ONG YouTube: Website: Book: Newsletter: Instagram: LinkedIn: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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Answering More Deep & Weird Questions (Podcaster Q&A)
08/11/2025
Answering More Deep & Weird Questions (Podcaster Q&A)
In this unscripted bonus episode, I answer delightfully weird and deeply personal questions from friends - Covering everything from past insecurities, podcast advice, to how my friendships have evolved. TIMESTAMPS (00:00) Introduction (0:35) What crime would you commit if it were legal for 12 hours? (0:59) If you were a cult leader, what’s your cult’s name and aesthetic? (01:41) What’s the weirdest compliment that would absolutely make your day? (03:03) You’re suddenly famous for something stupid. What did you do? (03:44) If you woke up as a brand new person, where would you want to live? (04:20) If you woke up as a brand new person, what job do you want to do (05:08) If you woke up as a brand new person, what superpower will you have? (05:22) What would you tell baby podcaster cheryl? (07:12) If we caught you doomscrolling, what would you be watching? (09:16) What used to be an insecurity that no longer is? (10:26) What is an insecurity you still have? (11:15) What is your pet peeve/most annoying trait about a person? (11:44) Which emoji do you spiritually identify with? (12:27) What are 3 telling "first impression" signs of a podcast that is likely to be successful? (14:52) How has your friendships evolved overtime? CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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Behind the Scenes: How I Produce Authority-Building Podcasts for Clients
08/04/2025
Behind the Scenes: How I Produce Authority-Building Podcasts for Clients
Today, I’m taking you behind the scenes of what it actually takes to create an authority-building podcast, through the lens of my work as a podcast producer for organizations and other established shows. If you’ve been thinking about starting a podcast or turning your existing one into a real authority-building asset, this episode will give you a look at what it actually takes. TIMESTAMPS (00:00) Introduction (02:09) Stage 1: Pre-Production (08:58) Stage 2: Recording (11:44) Stage 3: Editorial Post-Production (15:19) Stage 4: Technical Post-Production CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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200K Followers on Instagram AND TikTok (With just her phone) (Caitanya Tan)
07/29/2025
200K Followers on Instagram AND TikTok (With just her phone) (Caitanya Tan)
A lot of us don’t like how we sound. We cringe at our recorded voice. We worry our accent makes us seem less polished, less credible, less worthy of being listened to. Our guest today, Caitanya Tan - or Cait - knows that feeling intimately. As an actress, host, voiceover artist, and content creator with over 200,000 followers on both TikTok AND Instagram, her voice is the tool she’s built her career on… Yet it’s also the thing she’s had to constantly adjust, explain, and defend. In today’s conversation, we explore what it means to represent your people, why Singaporeans often feel invisible in global media, and how embracing your voice (literally and metaphorically) can become your most powerful creative tool. TIMESTAMPS (00:00) Introduction (01:21) Cait’s voice (02:57) Pressure to sound less Singaporean (04:45) How Cait learned to speak (06:35) Singlish isn’t represented (08:16) Cait’s past content (10:14) Feeling embarrassed by your accent or voice (15:03) Authenticity and using your voice (16:29) Cait’s insecurities (18:13) Not trying because you’re scared (21:43) Assumptions about Cait’s success (25:20) Cait’s morning routine (27:16) Doing everything with just a phone (27:58) Singaporean podcasts (33:31) Actionable Takeaways CONNECT WITH CAITANYA TAN Instagram: TikTok: Website: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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She wanted to quit… Now her YouTube has 200K subscribers (Laurie Wang)
07/24/2025
She wanted to quit… Now her YouTube has 200K subscribers (Laurie Wang)
What if your most defining trait wasn’t talent, luck, or strategy… But simply the willingness to keep going, even when no one’s watching, and nothing seems to be working? Today on EDIT HISTORY, we’re joined by Laurie Wang - Speaker, entrepreneur, and YouTuber with nearly 200,000 subscribers - As she reflects on the invisible seasons that shaped her body of work. In this conversation, we explore what consistency really looks like behind the scenes, the emotional cost of comparison, the lessons Laurie took from her failed startup, and how she’s now building a business and life aligned with her current season. TIMESTAMPS (00:00) Introduction (01:06) What kept you going? (05:10) Laurie’s insecurities (06:32) When your husband is also a YouTuber (10:00) Cultivating the entrepreneurial spark (14:45) Habits & decisions (16:01) Networking tips (21:38) AI vs Youtubers (25:05) A lesson from Laurie (26:35) Connecting the dots (28:44) A failed startup (31:01) Pickup yourself up after failure (33:20) Challenges outside of YouTube (36:56) Things you like & dislike about yourself (40:44) Building a business around your life (46:39) Actionable Takeaways CONNECT WITH LAURIE WANG YouTube: Website: LinkedIn: Instagram: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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Answering Your Deepest & Weirdest Questions (Podcaster Q&A)
07/18/2025
Answering Your Deepest & Weirdest Questions (Podcaster Q&A)
In this impromptu bonus episode of EDIT HISTORY, I answer spontaneous questions from my friends after a last-minute guest cancellation. From podcasting highs and moments of self-doubt to K-pop playlists and unpopular opinions, I get candid about my personal quirks, creative process, and what keeps me going as a solopreneur podcaster. TIMESTAMPS (00:00) Introduction (00:23) What’s one decision you’re so proud of? (01:57) What do you do to make guests feel comfortable? (04:20) Have you ever replaced a bad habit with another bad habit? (06:05) Have you ever wanted to give up on your podcast? (08:20) What are your qualifying conditions for choosing guests? (10:40) If the world were ruled by cats, how would life be different? (11:49) Would you rather only be able to use public restrooms or be 10 minutes late to everything? (12:58) What’s a hot take/unpopular opinion of yours? (17:47) Who or what it is Cheryl fiercely loyal to? (19:19) Intermission break (20:27) Favorite kpop groups (21:10) What’s on your repeat playlist? (21:44) What would you pay lots of money for? What would you refuse to pay for? (22:56) What was your dream job when you were a kid? CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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There wasn't a stage for my story, so I built my own (Anna Ong)
06/30/2025
There wasn't a stage for my story, so I built my own (Anna Ong)
Most people think storytelling is about making yourself look good. But today’s guest believes the opposite. Anna Ong is the founder of What’s Your Story Slam (Singapore’s longest-running live storytelling show) and a global storytelling coach who’s helped over 300 leaders become impossible to ignore. But before any of that, Anna spent 15 years in banking, hoping her work would speak for itself. It didn’t. What did she learned instead? Great ideas don’t win. Great storytellers do. After leaving the corporate world, Anna started to build What’s Your Story Slam from the ground up after NOT being able to find the stage she needed, so, she created it. In this episode, we explore why her show only welcomes stories that are raw, vulnerable, and real, not polished TED Talks or humblebrags. So, if you’ve ever said “I don’t have a story,” or wondered if your everyday moments matter, this is the conversation for you. TIMESTAMPS (00:00) Introduction (01:51) Telling stories that show your flaws (03:10) What’s Your Story Slam (06:06) Telling stories to impress (09:42) Humble bragging (15:23) The impact of storytelling (19:59) A storytelling stage built in Asia (26:26) Anna’s past content (31:29) AI and storytelling (35:16) A story Anna is working on (39:35) Actionable takeaways CONNECT WITH ANNA ONG LinkedIn: YouTube: Website: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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How I built a career and spoke at Ivy League schools from my body of work (Dr. Gertrude Nonterah)
06/24/2025
How I built a career and spoke at Ivy League schools from my body of work (Dr. Gertrude Nonterah)
Sometimes, silence comes at a cost. It shows up in missed job offers, overlooked talents, and years spent waiting for recognition that never arrives. Dr. Gertrude Nonterah grew up in a culture where you weren’t supposed to promote yourself - you waited for others to notice your brilliance. But after losing her job in 2018, she realized that hard work wasn’t enough. If she didn’t learn to speak up and share her story, she’d keep getting passed over. Today, Dr. G is the founder of The Bold PhD, where she helps graduate students and PhDs navigate careers beyond academia. She’s a medical communications professional with a Ph.D. in Microbiology and Immunology, and she has built a body of work that speaks for itself. In this episode of EDIT HISTORY, Dr. G shares what it really takes to build a career and a personal brand, especially when life doesn’t go to plan. From freelancing as a survival strategy to landing speaking gigs at Ivy Leagues, her story is a powerful reminder: Your consistency is your credibility. And if you’ve ever felt behind, discouraged, or tempted to give up, this episode is for you. Let’s dive in. TIMESTAMPS (00:00) Introduction (02:05) Being passed over for opportunities (04:41) Work ethic isn’t enough (06:16) Feeling helpless amidst unfair circumstances (11:18) Regaining power over your situation (15:27) Building a body of work (20:19) Not quitting = reliability (23:26) Insecurities Dr. G faced (29:39) Your content is helping people (34:22) Reviewing Dr. G’s past content (41:14) Take back control of your outcomes (45:45) Actionable takeaways CONNECT WITH DR. GERTRUDE NONTERAH Website: Instagram: YouTube: LinkedIn: Newsletter: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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5 Non-conventional things successful podcasters do differently
06/09/2025
5 Non-conventional things successful podcasters do differently
In this episode, we will look at the five characteristics I see in the most successful podcasters I know. These are internal qualities - ways of thinking, ways of working - that shape everything you create. Characteristics that help you build not just a show… but a body of work. Whether you're just starting out, or you’ve been at this for a while and feel like your podcast could go deeper, I hope today’s episode helps you reflect - and recommit - to the kind of creator you want to be. TIMESTAMPS (00:00) Introduction (01:35) Characteristic 1 (04:06) Characteristic 2 (06:31) Characteristic 3 (08:30) Characteristic 4 (11:58) Characteristic 5 (15:31) Closing CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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How I've built a meaningful online business & community (Jennifer Van Alstyne)
06/02/2025
How I've built a meaningful online business & community (Jennifer Van Alstyne)
Most people start building an online presence with one goal in mind: to be seen. To grow an audience, promote their work, and build credibility.But over time, that purpose often shifts. For those who stick with it, who keep showing up with intention, an online presence can become something far more meaningful. It becomes a platform to advocate for the things that truly matter. In this episode, I sit down with Jennifer Van Alstyne to talk about what it means to create content that goes beyond visibility. Jennifer is the owner of The Academic Designer LLC, and she empowers professors to feel confident showing up online through website design, social media, and bio writing. Because ultimately, your platform isn’t just about you. It can be a powerful tool for change, if you choose to use it that way. This is a conversation about advocacy, community, and the courage it takes to keep showing up, with your values at the center. TIMESTAMPS (00:00) Introduction (01:40) Showing up after hate comments and going viral (06:11) Reviewing Jennifer’s past content (09:24) Developing your character as an entrepreneur (12:56) Separating personal challenges from business (16:34) Finding community online (20:58) Realizing you are making an impact via your content (24:38) Low engagement and small audience size (28:44) Changes amidst AI (31:39) Safety vs AI (36:24) The meaning behind your work (40:30) Actionable Takeaways CONNECT WITH JENNIFER VAN ALSTYNE Website: Website: Work with Jennifer: LinkedIn: Bluesky: Threads: Instagram: YouTube: Spotify: Facebook: X: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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How I built my thought leader business & brand (Simone Heng)
05/19/2025
How I built my thought leader business & brand (Simone Heng)
There’s a reason most people never become known for their thought leadership. It’s not because they lack ideas… But because they haven’t done the work to build their credibility or subject matter expertise. Today’s guest is Simone Heng, a human connection specialist and award-winning author. Simone’s mission is to inspire deeper connection in a world that’s increasingly disconnected. Her book Let’s Talk About Loneliness has received six international accolades. She’s also spoken to thousands (ex: Harvard, Google, Meta, the United Nations, and more), and her work has been featured by CNN, Al Jazeera, Forbes, Harvard Business Review, and BBC Radio. Simone built her career in thought leadership not through shortcuts, but through years of intentional work - Educating herself, building a credible brand, and publishing ideas that are not only polished, but profound. If you’ve ever wondered what it looks like to play the long game in a world that rewards speed… This is the conversation. TIMESTAMPS (00:00) Introduction (01:57) “I’ve never seen an Asian woman speak like that” (03:13) Developing a subject matter expertise (07:17) Choosing your topic of expertise (09:20) Being told to hide parts of you (10:41) The behind the scenes work (12:36) Your story isn’t enough (16:09) Do you need a PhD to be a thought leader? (22:24) Reviewing Simone’s past content (26:52) Become a speaker or author (30:49) What’s next for Simone (35:43) Actionable Takeaways CONNECT WITH SIMONE HENG Instagram: LinkedIn: Website: Thought Leaders Now: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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My voice was never the problem (Speaking up as creators & entrepreneurs) (Jam Gamble)
05/05/2025
My voice was never the problem (Speaking up as creators & entrepreneurs) (Jam Gamble)
There’s a moment when we’re taught to quiet ourselves. Maybe someone said they couldn’t understand your accent. Maybe you were told you were “too much.” Or maybe something happened that made you start playing small just to stay safe. And so your voice - your real voice - gets buried under layers of doubt, conditioning, and fear… But what happens when you decide you’re done with that? Today’s guest is Jam Gamble, an educator, award-winning media personality, and one of the fiercest advocates for vocal empowerment I’ve ever met. She’s the CEO behind Slay The Mic, a program that helps speakers, content creators, and entrepreneurs transform how they use their voice. In this episode, we talk about reclaiming your voice after it’s been silenced, why your story is more powerful than you think, and how giving yourself permission to be heard might just be the most pivotal thing you do. Because somewhere out there, someone is waiting for you to go first. TIMESTAMPS (00:00) Introduction (01:39) Who’s Your Kanye? (Framework) (03:04) Who was Jam’s Kanye? (05:30) 3 Types of Kanye (08:40) Acknowledging the elephant in the room (11:42) Resonating with your audience (14:47) Reclaiming your voice (23:56) Reviewing Jam’s past content (31:39) Vocal roadblocks (32:41) Speaking with an accent (36:31) You ARE the example (41:38) Actionable Takeaways CONNECT WITH JAM GAMBLE Instagram: Website: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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How I built a newsletter with 7,000+ subscribers (and growing) (Dexter Zhuang)
04/21/2025
How I built a newsletter with 7,000+ subscribers (and growing) (Dexter Zhuang)
As creators, many of us start with a hunch, a curiosity, or a simple “let’s see where this goes.” Today’s guest, Dexter Zhuang, embodies this experimental mindset. He’s the founder of Portfolio Path and a fractional product leader who’s spent the last 12 years leading teams across the U.S., Southeast Asia, and Latin America at companies like Dropbox and Xendit. In 2023, Dexter launched Money Abroad - a newsletter exploring personal finance for expats - as an experiment. Over time, it evolved into Portfolio Path, an education platform that helps high-performers grow their portfolio careers and manage their money with intention. Today, Portfolio Path reaches over 7,000 subscribers. Along the way, Dexter has leaned into audience surveys, embraced feedback, and navigated the common insecurities that come with publishing your ideas publicly. In this episode, we unpack that journey, from testing an idea to building something that resonates deeply with a growing community. TIMESTAMPS (00:00) Introduction (02:02) Starting a newsletter as an experiment (06:11) Pivoting the newsletter (11:10) Reviewing Dexter’s past content (16:26) Insecurities when building the newsletter (20:49) Content is a stepping stone for the audience (23:24) Conducting surveys with your audience (30:52) Underrated parts of building a newsletter (37:26) Actionable Takeaways CONNECT WITH DEXTER ZHUANG Newsletter: Website: LinkedIn: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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What’s Working, What’s Changing, and What I’m Testing Right Now (Apr 2025)
04/14/2025
What’s Working, What’s Changing, and What I’m Testing Right Now (Apr 2025)
Have you ever listened to a podcast and thought, “That was good… but I don’t really feel anything new?” This is something I was wondering about in my own podcast. Yes, the conversations were insightful, but they weren’t always sparking that “Ohhh… WOW” moment that sticks with you long after the episode ends. So on today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from listeners. TIMESTAMPS: (00:00) Introduction (01:47) What’s working (05:25) What’s not working (11:41) What I’m experimenting with (15:46) Q&A 1: You don’t talk about leaving law school or the PhD much anymore! (22:35) Q&A 2: Why did you choose to start a podcast? CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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I'm focused on doing better and being better as an entrepreneur (Janice Tee)
04/07/2025
I'm focused on doing better and being better as an entrepreneur (Janice Tee)
We all have insecurities. And for most people, those insecurities and self-doubts are enough to stop them before they even start. They spend months, sometimes years, overanalyzing the right strategy, waiting for the right circumstances. But the truth is… nothing changes unless you focus on what’s within your control right now and take action consistently, over and over again. Our guest today, Janice Tee, understood this. Janice is a business coach and social media strategist, and when she started her business, she didn’t waste time worrying about what she didn’t know. She focused on what she could do - Showing up, staying consistent, and trusting that confidence follows action, not the other way around. In this episode of EDIT HISTORY, Janice and I dive into what it really takes to overcome self-doubt and refuse to let it hold you back. TIMESTAMPS (00:00) Introduction (01:13) Janice’s insecurities (02:47) Judgment that Janice faced (06:41) Consistent messaging (10:46) Reviewing Janice’s past content (16:42) Confidence and conviction (21:29) What Janice is excited about (27:07) How Janice built her business and life (30:59) Focused hard work (39:06) Actionable Takeaways CONNECT WITH JANICE TEE Instagram: LinkedIn: Podcast: Let’s Kill It CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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Haters and clients made me want to quit my business, but I kept going (Dielle Charon)
03/31/2025
Haters and clients made me want to quit my business, but I kept going (Dielle Charon)
Have you ever thought about quitting your business? Not just in a fleeting moment of frustration, but in a deep, overwhelming way - when the pressure feels unbearable? Maybe it’s the unexpected challenges piling up all at once. Maybe it’s the clients who are unhappy but won’t say why. Or maybe, it’s the strangers online who seem to have an opinion about everything you do. Our guest today, Dielle Charon, knows this feeling firsthand. She’s built a 7-figure business, helped over 300 clients, and grown a podcast with over 150,000 downloads. But even at the height of her success, she’s faced harsh criticism from people who don’t even know her, difficult moments with clients, and personal challenges that made her question everything. On this episode of EDIT HISTORY, Dielle shares how she’s navigated these moments, built resilience, and continued to create a business that matters - not just for her bank account, but for the clients and community she serves. If you’ve ever felt like quitting, this conversation might be exactly what you need to hear. TIMESTAMPS (00:00) Introduction (01:15) A rough 2024 in business & life (04:23) The downside of sharing your struggles (07:35) Putting coaches on a pedestal (10:00) Reviewing Dielle’s past content (12:50) Haters can’t take your business out (16:04) Dielle did a livestream with a hater (19:33) Learning from criticism (22:21) Not showing up when things felt hard (26:11) The “business rules” that coaches box themselves into (31:40) Comparisons & jealousy (35:13) Your job is racist (39:57) Actionable Takeaways CONNECT WITH DIELLE CHARON Website IG Podcast Youtube CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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What I did to become known for my expertise (Shine with Natasha)
03/19/2025
What I did to become known for my expertise (Shine with Natasha)
What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered? In this episode of EDIT HISTORY, we’re breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same. Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses. So, if you’ve been showing up, creating content, and doing the work—but still feel like people don’t really know you for what you do—this episode is for you. TIMESTAMPS (00:00) Introduction (00:44) How did you decide what to be known for? (02:24) Insecurity with video (04:12) Worried about judgment (05:18) Becoming confident on video (08:34) Reviewing Natasha’s past content (15:30) Stressing over metrics (17:27) Mental health vs metrics (20:13) Comparing Natasha’s recent content (29:01) Creating a signature series (33:37) Natasha’s content plan (35:37) Becoming known for something (43:17) Actionable Takeaways CONNECT WITH NATASHA PIERRE 3-Day Video Confidence Challenge: YouTube: Instagram: LinkedIn: Shine Studio: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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The content I posted to build authority (Latasha James)
03/03/2025
The content I posted to build authority (Latasha James)
The truth is, authority isn’t given; it’s built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn’t about knowing everything - it’s about taking up space, speaking up, and leading the conversation instead of waiting for permission. But most entrepreneurs and creators never reach that moment because they’re too busy second-guessing themselves. This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the host of the award-winning Freelance Friday Podcast and has taught thousands of people to start and grow their businesses through her courses and content. So. If you’ve ever wondered whether your content is “good enough,” or whether you have what it takes to become the go-to person in your space, this is the episode for you. TIMETAMPS (00:00) Introduction (01:51) How do you know when you’ve built authority? (05:14) Insecurities as a creator (07:07) Showing up in spite of your insecurities (10:39) Reviewing Latasha’s past content (16:48) Resonating with your audience by being relatable (18:37) The formula for success as a content creator (21:44) Content that felt out of alignment (25:17) “Authority” content (31:39) Hesitating to share your viewpoint (36:32) How do you know if you’re in the right direction? (38:46) Actionable Takeaways CONNECT WITH LATASHA JAMES Website: YouTube: Instagram: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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What’s Working, What’s Changing, and What I’m Testing Right Now (Feb 2025)
02/24/2025
What’s Working, What’s Changing, and What I’m Testing Right Now (Feb 2025)
A few months ago, I didn’t know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn’t where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of - Is this the end of podcasting for me? But, instead of walking away, I decided to completely reimagine my approach to this podcast. On today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from listeners. TIMETAMPS (00:00) Introduction (1:50) What’s working (5:11) What’s not working (6:36) What I’m experimenting with (9:55) Q&A 1: What surprised you about the rebrand? (12:05) Q&A 2: Audio vs video podcasting (14:44) Q&A 3: The cringiest content Cheryl has posted CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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Most brands don’t last - Here's what I'm doing to stay relevant (Jasmine Haitalani)
02/17/2025
Most brands don’t last - Here's what I'm doing to stay relevant (Jasmine Haitalani)
In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come? This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction. If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded world—this one’s for you. Let’s dive in. TIMESTAMPS (00:00) Introduction (1:28) Making business decisions to stay relevant (3:48) Flip-flopping in your business (7:02) How long does it take to know if it’s working? (9:02) Reviewing Jasmine’s past content (12:21) Standing out (14:56) Developing your creativity (17:34) Identify your strengths (20:56) Brands that became irrelevant (24:33) Finding inspiration (31:27) What Jasmine would improve on (33:56) A brand framework (35:39) Jasmine’s body of work (38:34) You’re capable (42:32) Actionable Takeaways CONNECT WITH JASMINE HAITALANI Website: Podcast: Instagram: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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People had a lot to say about me, but I showed up online anyways (Susan Hyatt)
02/10/2025
People had a lot to say about me, but I showed up online anyways (Susan Hyatt)
There’s a moment we all face - the hesitation before hitting ‘post.’ The fear of saying the wrong thing. The pressure to appear polished, professional, perfect. But what does it really take to show up online - not just to be seen, but to be fully yourself? Our guest, Susan Hyatt, knows this better than most. She built her business in the Wild West of social media - back when MySpace ruled and Facebook was invite-only. At first, she played by the rules: look the part, say the right things, avoid ruffling feathers. But the moment she stopped filtering herself? Everything changed. So, if fear has ever held you back from speaking up, showing up, or building the life you actually want, this episode might just change the way you see yourself. Let’s dive in. TIMESTAMPS (00:00) Introduction (1:15) Imposing rules on how you can show up online (5:35) What authenticity looks like (10:36) Vulnerability hangover (11:47) The work behind showing up audaciously (14:34) People’s opinions of you (19:02) Judging others online (21:04) Envying others online (26:50) Cheryl’s favorite content from Susan (28:40) How women hold themselves back from showing up online (30:46) Professionalism (32:16) Being willing to try (36:38) Letting opportunities slip right past you (40:28) NOT letting opportunities slip right past you (44:50) Actionable takeaways CONNECT WITH SUSAN HYATT Website: Instagram: Facebook: YouTube: Podcast: You’ve Got Nerve CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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I'm a podcast marketing expert, but I quit my show after 6 months... (Jeremy Enns)
01/27/2025
I'm a podcast marketing expert, but I quit my show after 6 months... (Jeremy Enns)
As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result. Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy. TIMESTAMPS (00:00) Introduction (01:42) Podcasts in Jeremy’s Business (03:18) Past podcasts vs current podcasts (06:27) Forcing yourself to keep podcasting (09:06) When a misaligned podcast still grows your business (13:24) Reviewing Jeremy’s past content (15:56) Artistry vs Strategy (20:03) What Jeremy did right (24:59) Archiving misaligned content (27:16) AI vs podcasters (32:55) Actionable takeaways CONNECT WITH JEREMY ENNS Website: Twitter: LinkedIn Free Podcast Marketing Audit: Scrappy Podcasting Newsletter: Podcast Marketing Trends Explained: Roast My Podcast: CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities. I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward. Here are 3 ways we can work together: ✨ 1:1 Editorial Podcast Production ✨ Corporate Podcast Producing & Consulting ✨ Hosting for Corporate Shows Schedule a discovery call for us to explore what working together might look like: CONTACT Please email for business inquiries.
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