Libsyn Directory

What Victoria's Secret Got Wrong - and What Abercrombie Did Instead | Jasmine Haitalani

Release Date: 02/17/2025

He's Building a Time Capsule of Singapore's Greatest Minds | Keith Yap

EDIT HISTORY

What does it take to build a podcast that's designed to outlast you? Keith Yap, host of The Front Row Podcast, grew his show to 15K subscribers in under a year - not by chasing trends, but by doing the opposite. His mission: create a living archive of Singapore's brightest minds on geopolitics, economics, and technology. A time capsule for the next generation of Singaporeans. In this conversation, Keith reflects on how his role has evolved from nervous first-timer to confident interlocutor - someone who doesn't just ask questions, but challenges, supplements, and connects ideas across a...

Makeup Artist by Day, Million-Dollar Real Estate Agent by Night | Claire Tan

EDIT HISTORY

Claire Tan started her first business at 17 - not because she had a plan, but because she refused to work in a system where someone else decided how far she could go. In this episode, Claire walks us through how she built Ladyy Claire Makeup into one of Singapore's first makeup-only bridal companies, pivoted into luxury real estate during COVID, and quietly became one of the most respected agents working with high-net-worth clients - all while being a self-described introvert who hides behind the curtains at parties. We get into: why she broke her scholarship bond and never looked back, how...

I quit law school. Then I quit my PhD. | Cheryl Lau

EDIT HISTORY

When you've always been the straight-A student, quitting feels like a character flaw - not a decision. In this episode, my friend Jennifer Ho turns the tables and interviews me. We go through my three-page resume and look for everything it doesn't show: the shame of quitting law school, my mum telling me I needed to "bring harmony back into the family," and then quitting a PhD years later - terrified of becoming a two-time quitter. This is a conversation about high-functioning doubt, outsourcing your identity to systems, and how I eventually stopped making decisions based on what would make me...

5 Years of Podcasting. Still Not Sure I'm Qualified. | Cheryl Lau

EDIT HISTORY

For five years, I've been podcasting. Side Hustle Club. Thought Leader Club. Now EDIT HISTORY. And for most of that time, I built it while quietly wondering if I was actually qualified to do any of it. In this episode, my friend Rae Fung interviews me - and we go deep into the parts that don't show up in the highlights: why I rebranded twice, what I learned when my most casual episode outperformed my most carefully crafted one, and how I kept saying yes to opportunities I felt completely unready for. TIMESTAMPS (00:00) Trailer (00:49) Opening (03:11) What “success” and...

My Podcast Won Two Awards - But That's Not the Point | Cheryl Lau

EDIT HISTORY

My podcast won two awards at the 2025 Asia Podcast Awards. In this solo episode, I break down what I think actually makes a podcast stand out. TIMESTAMPS (00:00) Introduction (03:31) The Current State of Podcasts (05:12) Show Concept (09:29) Differentiation (15:14) Consistency (18:23) Success as a Podcaster (20:30) What Awards Don’t Measure CONNECT WITH CHERYL LAU Website: YouTube: Instagram: LinkedIn: WORK WITH CHERYL LAU I produce distinctive and deeply resonant podcasts for leaders and organizations who want their...

She Quit Law to Start a Podcast From Scratch… as a Cat | Iman Ibrahim

EDIT HISTORY

Everyone commends you for being brave when you start over. But no one tells you that your reinvention might also look… ridiculous. For our guest today, that looked like explaining to people - very seriously - that she quit her career as a lawyer… to start a podcast as a cat. Because that’s the thing about starting something new: More often than not, it doesn’t look polished or profound. It looks like curiosity, experimentation - and sometimes, doing something absolutely absurd, but quintessentially you. Today’s guest, Iman Ibrahim, embodies that exact spirit. After nearly two decades...

He Almost Quit Media. A Friend Paid His Phone Bill to Stop Him. | Aiken Chia

EDIT HISTORY

When Aiken Chia was broke and ready to walk away from media after six years of rejection, a friend paid his phone bill so he wouldn't miss a callback. That single act changed everything. In this episode, Aiken sits down with us to go beyond the Food King years and the viral moments - including the video where he sat with his mum to unpack her 18-year affair on camera. We talk about what it costs to make something that personal, the values that have kept him grounded through success and betrayal, and why he still doesn't run mid-roll ads on YouTube even when the money would help. This is a...

She Chose Not to Go Viral. Her Audience Grew Anyway. | Ainul Md Razib

EDIT HISTORY

When Ainul Md Razib first started posting about tech careers on TikTok, almost nobody in Singapore was doing it. No blueprint, no local creator to follow, no way of knowing if it would land. In this episode, Ainul - cybersecurity engineer at IBM and one of Singapore's first career-focused tech creators - opens up about what it actually takes to build something original in a space that doesn't have rules yet. We talk about why she's never done a salary breakdown video (it comes down to her faith and Malay cultural values around wealth), how she navigates telling her manager about her social...

He Lied to His Asian Dad About Quitting His Job - Until He Had Proof | Simon Alexander Ong

EDIT HISTORY

For years, Simon Alexander Ong told his strict Asian father that the job was "going okay." What he didn't say was that he'd already quietly started coaching clients on the side - building a business in secret, evenings and weekends, until he had three paying clients and a decision to make. Today, Simon is a bestselling author, international keynote speaker, and one of the most-watched creators in his space - his video "I'm 40. If You're In Your 20s or 30s, Watch This" has 3.9M views. In this episode, we go behind the highlight reel: the double life, the conversations he had with his father...

Answering More Deep & Weird Questions (Podcaster Q&A) | Cheryl Lau

EDIT HISTORY

In this unscripted bonus episode, I answer delightfully weird and deeply personal questions from friends - Covering everything from past insecurities, podcast advice, to how my friendships have evolved. TIMESTAMPS (00:00) Introduction (0:35) What crime would you commit if it were legal for 12 hours? (0:59) If you were a cult leader, what’s your cult’s name and aesthetic? (01:41) What’s the weirdest compliment that would absolutely make your day? (03:03) You’re suddenly famous for something stupid. What did you do? (03:44) If you woke up as a brand new person, where...

More Episodes

Victoria's Secret tried to become more inclusive and body positive. They updated their messaging. People didn't buy it - because everything else stayed visually the same. Meanwhile, Abercrombie quietly repositioned itself as a capsule wardrobe staple for working adults and became one of retail's biggest comeback stories.

Jasmine Haitalani uses these kinds of brand case studies to think about her own business - and she's been applying those lessons since 2020 when she started her creative agency, Highflier Powerhouse. In 2021, as other online business owners were returning to their nine-to-fives, she briefly wondered if she should apply to med school. Instead, she committed to one offer. She's been refining it ever since. Four years later, it's called the Rebrand Experience, and it's still the core of her business.

In this episode, we look at the case study post she made documenting every evolution of that offer - and talk about what it actually takes to stay relevant without constantly starting over.

TIMESTAMPS

(00:00) Introduction

(1:28) Making business decisions to stay relevant

(3:48) Flip-flopping in your business

(7:02) How long does it take to know if it’s working?

(9:02) Reviewing Jasmine’s past content

(12:21) Standing out

(14:56) Developing your creativity

(17:34) Identify your strengths

(20:56) Brands that became irrelevant

(24:33) Finding inspiration

(31:27) What Jasmine would improve on

(33:56) A brand framework

(35:39) Jasmine’s body of work

(38:34) You’re capable

(42:32) Actionable Takeaways

CONNECT WITH JASMINE HAITALANI

Website: https://highflierpowerhouse.com/

Podcast: https://highflierpowerhouse.com/podcast

Instagram: https://www.instagram.com/highflierpowerhouse/

CONNECT WITH CHERYL LAU

Website: https://cheryllau.com

YouTube: https://www.youtube.com/@cheryltheory

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

WORK WITH CHERYL LAU

I produce distinctive and deeply resonant podcasts for leaders and organizations who want their content to command attention, spark meaningful conversations, and attract high-value opportunities.

I ensure your podcast isn’t just another show in the feed - it’s an asset that elevates your authority and moves your work forward.

Here are 3 ways we can work together:

✨ 1:1 Editorial Podcast Production

✨ Corporate Podcast Producing & Consulting

✨ Hosting for Corporate Shows

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery

CONTACT

Please email hello@cheryllau.com for business inquiries.

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