E184 From Setbacks to Success: A Child Care Center Owner Building a Legacy with Latisha Moore
Release Date: 04/22/2025
E203 The Time-Saving Social Media Toolkit for Child Care Centers with Brian Duprey and Faith Yocum
Child Care Genius Podcast
Struggling to stay consistent with your child care center’s social media posts? In this episode of the Child Care Genius Podcast, Brian Duprey and Faith Yocum walk through the Genius Box from Child Care Genius Marketing—a monthly toolkit of ready-made content designed to save time and boost engagement. Tune in as they explain how this customizable resource helps child care owners post five times a week with ease, using professional graphics and family-friendly topics that are ready to schedule. If time is tight and creativity is running low, the Genius Box could be the solution...
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E202 From Research to Recess: A Bold Leap into Child Care with Mayosha Mendis
Child Care Genius Podcast
Changing careers is never easy—especially when it means leaving behind a high-paying, high-prestige profession to start something entirely new. But for our guest on Episode 202 of the Child Care Genius Podcast, it was a decision fueled by purpose. Mayosha Mendis, a former cancer researcher and EPA scientist, made the bold leap into early childhood education after becoming a mom—and realizing the kind of care she wanted for her own daughter simply didn’t exist. Tune in to this episode as Brian and Carol sit down with Mayosha to explore her inspiring journey from the science lab to...
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E201 From Posts to Profit: Marketing That Works for Child Care Centers with Brian Duprey and Faith Yocum
Child Care Genius Podcast
Are your social media posts actually helping fill your center—or just sitting unseen in the feed? In this episode of the Child Care Genius Podcast, Brian Duprey and co-host Faith Yocum break down the must-know strategies for using Facebook and Instagram to boost enrollment and attract staff. From organic posts to ad campaigns, they explore what really works and how much you should be spending. Tune in to learn how to stop leaving money on the table and start filling your center to capacity. Want help getting started? Faith shares how to book a free marketing consultation. ...
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E200 Fix the Gossip, Strengthen Your Child Care Culture with Sindye Alexander
Child Care Genius Podcast
How can better communication transform your child care center’s culture? In this 200th episode of the Child Care Genius Podcast, Brian Duprey and Sindye Alexander, co-owner and COO of Child Care Genius, wrap up their three-part series on workplace culture with a deep dive into communication, conflict resolution, and team dynamics. Tune in to learn how to create an environment where staff feel safe to share concerns, offer feedback, and stay engaged. From daily check-ins to structured one-on-one meetings and anonymous suggestion boxes, this episode offers practical strategies to build...
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E199 What Every Child Care Owner Should Know About Google Ads Brian Duprey and Faith Yocum
Child Care Genius Podcast
Is your child care center not showing up on page one of Google? That could be costing you enrollments—and money. In this episode of the Child Care Genius Podcast, Brian Duprey and Faith Yocum break down how smart Google advertising can help you reach families faster without wasting your budget. Learn the difference between throwing money at ads and using data to drive results. If you’ve ever felt overwhelmed by marketing, this episode offers clear, actionable insight into making your center more visible—and more profitable. Mentioned in this episode: GET TICKETS...
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E198 Building a Strong Child Care Team Starts with the Right Fit Brian Duprey and Sindye Alexander
Child Care Genius Podcast
What if the most impressive person on paper turns out to be your biggest hiring mistake? In this episode of the Child Care Genius Podcast, Brian Duprey is joined by returning guest Sindye Alexander for a candid and insightful conversation about hiring for culture—not just credentials. If you’ve ever been dazzled by a resume only to regret the hire two weeks later, you’re not alone—and this episode is for you. Tune in as Brian and Sindye dig into what it really means to find the right cultural fit for your child care center. Sindye shares a powerful personal story about hiring...
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E197 Why Your Website Might Be Costing You Enrollments with Brian Duprey and Faith Yocum
Child Care Genius Podcast
Is your website helping parents find you—or hiding you from view? In this episode, Brian Duprey and Faith Yocum explain why a strong website isn't just about good looks—it's about visibility, strategy, and serious return on investment. Tune in as they break down how websites impact enrollment, what most child care owners get wrong, and how to make your center stand out online. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website...
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E196 Creating a Positive Workplace Culture in Your Child Care Business with Brian Duprey and Sindye Alexander
Child Care Genius Podcast
What does a thriving workplace culture really feel like—and how can you tell when something’s off? In this episode of the Child Care Genius Podcast, Brian Duprey is joined by co-owner and special guest co-host Sindye Alexander to kick off a three-part series all about workplace culture in child care. Tune in as they unpack the emotional weight of leading a team in a caregiving industry—and why culture isn’t just a buzzword, but the heartbeat of your entire business. Listen in as Brian and Sindye share what a truly positive culture looks like when it's in action: from laughing teachers...
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E195 Unlocking the Secret to More Effective Child Care Pricing with Brian Duprey
Child Care Genius Podcast
Are you pricing your child care services the right way—or accidentally turning families away? In this episode of the Child Care Genius Podcast, Brian Duprey breaks down the psychology behind pricing and reveals simple tweaks that can make a big difference. Learn why odd numbers work, how small changes impact perception, and how to stand out with pricing that feels both smart and intentional. Tune in for a tip you won’t hear anywhere else! Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference: Need help with your child care marketing?...
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E194 Stop Losing Money: Operational Mistakes Child Care Owners Can’t Afford to Ignore with Brian and Carol Duprey
Child Care Genius Podcast
What if the biggest leaks in your finances aren’t coming from your budget—but from how you run your center day to day? In this powerful final episode of the Profitability Killers series, Brian and Carol Duprey dive into the last three costly mistakes that silently drain money from child care businesses—and what you can do to stop them. Listen in as Brian and Carol break down operational missteps like underutilized technology, lack of long-term planning, and failing to mystery shop your competition. They discuss how even well-meaning owners end up wasting time, money, and tools they’ve...
info_outlineWhat happens when you refuse to let early setbacks define your future?
Join us on this episode of the Child Care Genius Podcast as Brian and Carol chat with Latisha Moore, a child care business owner from Washington, North Carolina, who chose to write her own story—one of growth, purpose, and impact. She was a high school dropout and teen mom who heard plenty of people tell her what she couldn’t do. But instead of accepting the negative labels and assumptions that often come with that title, Latisha pushed forward and built a life of service, leadership, and success.
Tune in as she shares her incredible journey—from working in mental health and opening a residential facility for girls to launching a thriving child care center licensed for 240 children. With no previous experience in the industry, Latisha followed her curiosity and calling to understand why so many young children needed behavioral support—and built a center that supports the whole child and the whole family.
Now, as a proud child care center owner, Latisha continues to grow her business and her legacy with the support of Child Care Genius University. She credits the individualized coaching and community as a game-changer—helping her put systems in place, scale faster, and lead with confidence. Her story is a reminder that no matter where you start, with the right support and mindset, you can build something extraordinary.
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GET TICKETS to the Child Care Genius LEVERAGE Conference!
Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you’d rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.
If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university
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