E192 Stop the Financial Leaks in Your Child Care Center with Brian and Carol Duprey
Release Date: 05/20/2025
Child Care Genius Podcast
Struggling to stay consistent with your child care center’s social media posts? In this episode of the Child Care Genius Podcast, Brian Duprey and Faith Yocum walk through the Genius Box from Child Care Genius Marketing—a monthly toolkit of ready-made content designed to save time and boost engagement. Tune in as they explain how this customizable resource helps child care owners post five times a week with ease, using professional graphics and family-friendly topics that are ready to schedule. If time is tight and creativity is running low, the Genius Box could be the solution...
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Changing careers is never easy—especially when it means leaving behind a high-paying, high-prestige profession to start something entirely new. But for our guest on Episode 202 of the Child Care Genius Podcast, it was a decision fueled by purpose. Mayosha Mendis, a former cancer researcher and EPA scientist, made the bold leap into early childhood education after becoming a mom—and realizing the kind of care she wanted for her own daughter simply didn’t exist. Tune in to this episode as Brian and Carol sit down with Mayosha to explore her inspiring journey from the science lab to...
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Are your social media posts actually helping fill your center—or just sitting unseen in the feed? In this episode of the Child Care Genius Podcast, Brian Duprey and co-host Faith Yocum break down the must-know strategies for using Facebook and Instagram to boost enrollment and attract staff. From organic posts to ad campaigns, they explore what really works and how much you should be spending. Tune in to learn how to stop leaving money on the table and start filling your center to capacity. Want help getting started? Faith shares how to book a free marketing consultation. ...
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How can better communication transform your child care center’s culture? In this 200th episode of the Child Care Genius Podcast, Brian Duprey and Sindye Alexander, co-owner and COO of Child Care Genius, wrap up their three-part series on workplace culture with a deep dive into communication, conflict resolution, and team dynamics. Tune in to learn how to create an environment where staff feel safe to share concerns, offer feedback, and stay engaged. From daily check-ins to structured one-on-one meetings and anonymous suggestion boxes, this episode offers practical strategies to build...
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Is your child care center not showing up on page one of Google? That could be costing you enrollments—and money. In this episode of the Child Care Genius Podcast, Brian Duprey and Faith Yocum break down how smart Google advertising can help you reach families faster without wasting your budget. Learn the difference between throwing money at ads and using data to drive results. If you’ve ever felt overwhelmed by marketing, this episode offers clear, actionable insight into making your center more visible—and more profitable. Mentioned in this episode: GET TICKETS...
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What if the most impressive person on paper turns out to be your biggest hiring mistake? In this episode of the Child Care Genius Podcast, Brian Duprey is joined by returning guest Sindye Alexander for a candid and insightful conversation about hiring for culture—not just credentials. If you’ve ever been dazzled by a resume only to regret the hire two weeks later, you’re not alone—and this episode is for you. Tune in as Brian and Sindye dig into what it really means to find the right cultural fit for your child care center. Sindye shares a powerful personal story about hiring...
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Is your website helping parents find you—or hiding you from view? In this episode, Brian Duprey and Faith Yocum explain why a strong website isn't just about good looks—it's about visibility, strategy, and serious return on investment. Tune in as they break down how websites impact enrollment, what most child care owners get wrong, and how to make your center stand out online. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website...
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What does a thriving workplace culture really feel like—and how can you tell when something’s off? In this episode of the Child Care Genius Podcast, Brian Duprey is joined by co-owner and special guest co-host Sindye Alexander to kick off a three-part series all about workplace culture in child care. Tune in as they unpack the emotional weight of leading a team in a caregiving industry—and why culture isn’t just a buzzword, but the heartbeat of your entire business. Listen in as Brian and Sindye share what a truly positive culture looks like when it's in action: from laughing teachers...
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Are you pricing your child care services the right way—or accidentally turning families away? In this episode of the Child Care Genius Podcast, Brian Duprey breaks down the psychology behind pricing and reveals simple tweaks that can make a big difference. Learn why odd numbers work, how small changes impact perception, and how to stand out with pricing that feels both smart and intentional. Tune in for a tip you won’t hear anywhere else! Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference: Need help with your child care marketing?...
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What if the biggest leaks in your finances aren’t coming from your budget—but from how you run your center day to day? In this powerful final episode of the Profitability Killers series, Brian and Carol Duprey dive into the last three costly mistakes that silently drain money from child care businesses—and what you can do to stop them. Listen in as Brian and Carol break down operational missteps like underutilized technology, lack of long-term planning, and failing to mystery shop your competition. They discuss how even well-meaning owners end up wasting time, money, and tools they’ve...
info_outlineWhat if your biggest financial mistakes are the ones you don’t even realize you’re making? In part three of this four-part series, Brian and Carol Duprey are back to uncover three more hidden profitability killers that could be holding your child care business back.
Tune in as Brian and Carol share why recurring credit card debt, high-interest loans, and visible spending habits can quietly eat away at your margins. They walk through smart ways to use credit card rewards without ever paying interest—and explain how one child care owner eliminated a large amount of debt with the right plan and support.
Listen in as they discuss how leadership habits also impact your bottom line. From over-delegating to perfectionism, Brian and Carol explain why finding the right balance and promoting from within can lead to stronger teams and more sustainable growth.
Thinking about opening a new location? Join Brian and Carol as they break down what to consider before expanding, including how to avoid being undercapitalized, how market saturation affects pricing, and whether leasing or buying is the right move. This episode is full of practical insights to help you protect your profits, make smarter decisions, and build a more financially resilient business.
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GET TICKETS to the Child Care Genius LEVERAGE Conference: https://childcaregenius.com/leverage/
Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you’d rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/ Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.
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