E234 Scaling with Heart: Building a Child Care Business that Grows with Purpose with Christine McNally
Release Date: 11/18/2025
Child Care Genius Podcast
Are you making money in your child care business but still wondering where it all went at the end of the year? In this Friday Training episode of the Child Care Genius Podcast, Brian and special guest Michael Braswell break down the powerful concept of Profit First and why so many owners struggle to actually keep the money they earn. Tune in as they explain how a simple shift in managing your cash flow can help you build real profit, create financial stability, and stop feeling like your business is a “cash-eating machine.” You’ll also hear practical insights on starting small,...
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Are hidden costs quietly draining your child care center’s profits without you even realizing it? In this episode of the Child Care Genius Podcast, Brian and Carol answer a powerful “Ask Brian and Carol” question from a listener looking to uncover smarter ways to track and reduce overlooked expenses. Tune in to this episode to start seeing your numbers—and your business—in a whole new way. Listen in as they talk through the kinds of “out of sight, out of mind” costs that can sneak up on even experienced owners. From everyday expenses to operational habits that quietly chip...
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Are you too far removed from your finances—and paying the price without even realizing it? In this Child Care Genius Friday Training Podcast, Brian is joined by coach Michael Braswell to challenge a bold idea: what if firing your bookkeeper (at least temporarily) could actually make you a better, more profitable business owner? Tune in to this episode as they break down why so many child care owners feel disconnected from their numbers and how that can lead to overspending, missed opportunities, and costly mistakes. Listen in as they share simple, practical ways to understand your...
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Are you trying to grow your child care profits—but worried it will come at the expense of your staff or the quality of care you provide? This is one of the most common challenges owners face, and in this episode, Brian and Carol tackle it head-on with practical, real-world strategies that actually work. Tune in to this episode of the Ask Brian and Carol series as they answer a listener’s question about increasing profitability without cutting corners. Listen in as they break down key steps like raising tuition strategically, maximizing enrollment, and using your current capacity more...
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Are you still charging the same tuition you did years ago—and quietly losing money because of it? In this Child Care Genius Training Podcast episode, Brian breaks down why raising your child care rates annually isn’t just smart—it’s necessary for long-term success. Tune in to hear 10 practical reasons, from keeping up with inflation to improving staff retention and staying competitive in your market. You’ll also learn how to communicate rate increases with confidence and clarity to families. If you’ve ever felt hesitant or guilty about raising tuition, this episode will shift your...
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Are you truly protected—or just hoping nothing goes wrong in your child care business? When it comes to insurance, what you don’t know can cost you everything. In this episode of the Ask Brian and Carol series, Brian and Carol Duprey tackle a critical question from a listener: what insurance is essential, and how do rising insurance costs impact your bottom line? Tune in as they break down the must-have coverages every child care owner should understand—from liability and abuse coverage to EPLI, workers’ comp, and more—along with practical rules of thumb to help you evaluate...
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What if the key to building real wealth in your child care business isn’t making more—but managing what you already have better? In this Friday Training episode of the Child Care Genius Podcast, Brian Duprey breaks down the powerful habit of living below your means and why it’s essential for long-term success. Tune in as he shares practical benchmarks, real-life examples, and simple strategies to help you reduce financial stress, build cash reserves, and reinvest back into your business. This is one of the most important financial lessons for any child care owner who wants...
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What would happen to your business if an unexpected financial storm hit tomorrow? Would you be prepared… or scrambling to stay afloat? In this Ask Brian and Carol episode, Brian and Carol Duprey tackle a powerful listener question about how to create an emergency fund for business surprises. Listen in as they break down practical, real-world strategies to help child care owners build financial security, from living below your means to setting up automatic savings systems that grow consistently over time. Tune in to this episode to hear how simple shifts—like reallocating revenue, paying...
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What if the way you talk to yourself is shaping your leadership, your team, and even your enrollment results? In this Friday Training episode of the Child Care Genius Podcast, Brian Duprey breaks down the powerful role of positive self-talk and how it directly impacts stress, decision-making, and overall success as a child care owner. Tune in to this episode to learn how shifting your internal dialogue can strengthen your mindset, boost confidence during tours, and help you lead your team with clarity and calm—even during challenging seasons. Listen in as Brian shares practical...
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What financial numbers should child care owners really be watching each month before small issues turn into big problems? In this episode of the Child Care Genius Podcast, Brian and Carol Duprey kick off a brand-new Ask Brian and Carol series by answering a question so many owners need help with: which financial metrics matter most when it comes to spotting trouble early and protecting profitability. Tune in to this episode as Brian and Carol walk through the key numbers every owner should be reviewing on a regular basis, including enrollment, full-time equivalent enrollment, tour...
info_outlineGrowth often starts with a hard moment—and what you do next can change everything.
In this episode of the Child Care Genius Podcast, Sindye Alexander, COO of Child Care Genius, sits down with Christine McNally, owner of Under the Magic Pine Tree in Nevada and business coach with Child Care Genius University. Christine shares how a personal experience as a parent led her to open her first center and how her passion for the Reggio-inspired approach has shaped her leadership and fueled her expansion to three thriving schools.
Tune in as Christine discusses navigating COVID shutdowns, securing a million-dollar expansion grant, and scaling with strong systems, trusted partners, and a clear vision. She offers practical insights on leading teams, building trust with families, and keeping culture consistent across multiple locations.
You’ll also hear fresh ideas for family engagement, staff empowerment, and using mindset as a business tool. This conversation will leave you thinking about how to strengthen your systems, nurture your team, and create a center culture that grows right along with your business.
Mentioned in this episode:
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