175: We're Back! Here's What's Working Best on Facebook
ChiroCandy: THE Chiropractic Marketing Podcast
Release Date: 08/23/2024
200: 3 Steps for Using AI Video to Become a Local Celebrity
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community. Takeaways: AI can...
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199: The Tribe Turbine Strategy That Hit 246K People
ChiroCandy: THE Chiropractic Marketing Podcast
Take a look at the video examples: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition. Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a...
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198: Focus on Foundations with Dr. Tim Young
ChiroCandy: THE Chiropractic Marketing Podcast
Learn more about Focus OKC: Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with...
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197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker
ChiroCandy: THE Chiropractic Marketing Podcast
In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and...
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196: AI Tools & Strategies with Billy Sticker
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: The Wellspring Group: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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195: God's Original Design for Wealth with Myron Golden
ChiroCandy: THE Chiropractic Marketing Podcast
Make More Offers Challenge: Learn More About ChiroCandy 👇 Schedule a call or find out more: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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194: 2025 Tech Trends in Chiropractic Marketing
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency. Takeaways: The...
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193: AI for Marketing & Productivity: NotebookLM
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: Learn about NotebookLM: Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement. Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources,...
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192: The Four Stages of a Buyer
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients. Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses...
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191: The Best Chiropractic Marketing Offer Ever!
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call: Summary: In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways: The webinar covers how to...
info_outlineAfter a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office.
Topics covered during this episode include:
- Why the podcast took a two-and-a-half-year hiatus.
- Insights into changes in Facebook and Instagram marketing strategies for chiropractors.
- Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing.
- How traditional community-based marketing compares to modern digital strategies.
- The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly.
- Why video marketing is powerful for building trust and engagement with potential patients.
- How short, engaging video clips create a "celebrity effect" for chiropractors.
- Strategies for effective patient engagement through consistent, high-quality video content.
- How robust referral programs can boost chiropractic practice success.
- The importance of trial-and-error in finding effective marketing strategies.
- Why targeting specific demographics, like college graduates, can attract higher-quality leads.
- The challenges of adapting to changing marketing trends and staying relevant.
- How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience.
- The benefits of starting patient education early through engaging video content.
- Why you need to nurture your audience by being consistent in your video creation.
- An example of an unexpectedly effective ad.
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