ChiroCandy: THE Chiropractic Marketing Podcast
Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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200: 3 Steps for Using AI Video to Become a Local Celebrity
04/15/2025
200: 3 Steps for Using AI Video to Become a Local Celebrity
Schedule a call or find out more: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community. Takeaways: AI can significantly streamline video creation for chiropractic practices. Cloning your voice can enhance personal branding in videos. Creating B-roll footage is essential for engaging video content. Consistent video marketing builds authority in the community. Using AI tools can save time and increase content output. Targeted video ads can establish local celebrity status. Building a retargeting audience is crucial for marketing success. The best known beats best in marketing strategies. Engaging content can lead to increased patient inquiries. Case Study #1: Case Study #2:
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199: The Tribe Turbine Strategy That Hit 246K People
04/08/2025
199: The Tribe Turbine Strategy That Hit 246K People
Take a look at the video examples: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition. Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a retargeting audience is crucial for effective marketing. Consistency in video production leads to better audience engagement. The process of creating videos helps establish trust and familiarity with potential patients. Successful marketing is about getting your message in front of the right audience. The quality of videos is less important than the frequency of posting. Engaging with the community through social media can lead to increased patient acquisition. Marketing strategies should focus on building relationships with potential patients. More about ChiroCandy Marketing: Schedule a call or find out more - Case Study #1 - Case Study #2 -
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198: Focus on Foundations with Dr. Tim Young
03/04/2025
198: Focus on Foundations with Dr. Tim Young
Learn more about Focus OKC: Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with patients. Takeaways: Dr. Tim Young's journey into chiropractic began with personal experiences and family influence. The Focus event celebrates chiropractic philosophy and community. Fear of judgment can paralyze chiropractors from taking action. Knowledge is important, but wisdom is about applying that knowledge. Building trust with patients is crucial for a successful practice. Chiropractors must embrace their role as health advocates for their patients. The chiropractic profession has the potential to change lives if practitioners take action. Dr. Young emphasizes the importance of community and support among chiropractors. Case Study #1: Case Study #2:
/episode/index/show/chirocandy/id/35524630
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197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker
02/25/2025
197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker
In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and wellness in the workplace. Takeaways: Dr. White's journey into chiropractic was influenced by his mother's struggles with opiate addiction. Corporate wellness can eliminate barriers to accessing chiropractic care. Building relationships is key to effective patient care in chiropractic. Tax advantages can be leveraged to provide chiropractic care to employees. There is a growing demand for chiropractic services in corporate settings. Chiropractors can increase their patient base through corporate wellness programs. The adjustment serves as an entry point for deeper patient relationships. Employers are looking for ways to improve employee health and reduce costs. Chiropractors can work with businesses to create mutually beneficial partnerships. The opportunity for chiropractors to make a significant impact in their communities is immense. Find out more: Dr. Andrew's email address: Case Study #1: Case Study #2:
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196: AI Tools & Strategies with Billy Sticker
02/19/2025
196: AI Tools & Strategies with Billy Sticker
Schedule a call or find out more: The Wellspring Group: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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195: God's Original Design for Wealth with Myron Golden
02/11/2025
195: God's Original Design for Wealth with Myron Golden
Make More Offers Challenge: Learn More About ChiroCandy 👇 Schedule a call or find out more: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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194: 2025 Tech Trends in Chiropractic Marketing
02/04/2025
194: 2025 Tech Trends in Chiropractic Marketing
Schedule a call or find out more: Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency. Takeaways: The landscape of tech and marketing is rapidly changing. AI tools are now accessible to everyday business owners. Documenting systems and processes is crucial for effective AI use. AI can significantly enhance customer engagement and response times. Creating detailed patient profiles with AI can improve marketing efforts. Voice AI can streamline customer interactions and free up staff time. AI is a game changer for businesses looking to improve efficiency. Utilizing AI for content creation can save time and resources. Staying updated on AI trends is essential for business success. The future of marketing will heavily rely on AI advancements. Case Study #1: Case Study #2:
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193: AI for Marketing & Productivity: NotebookLM
01/30/2025
193: AI for Marketing & Productivity: NotebookLM
Schedule a call or find out more: Learn about NotebookLM: Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement. Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources, including YouTube videos and articles. Creating a knowledge base allows for effective AI interactions. Building patient profiles helps tailor marketing strategies. AI can assist in generating presentation outlines and scripts. Using AI to summarize content saves time and enhances understanding. Notebook LM can be used for sermon preparation and content creation. The tool is beneficial for both personal and professional use. AI can help in developing persuasive communication strategies. Integrating AI tools can significantly improve workflow efficiency. Case Study #1: Case Study #2:
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192: The Four Stages of a Buyer
01/14/2025
192: The Four Stages of a Buyer
Schedule a call or find out more: Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients. Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses manage leads and customer interactions. Understanding the buyer's journey is crucial for effective marketing. Different stages of awareness require tailored messaging. Not all businesses need to hire a marketing agency. Value stacking can make offers irresistible to clients. AI can significantly reduce workload in customer service. It's important to stay updated with marketing strategies. Creating a compelling offer can lead to increased sign-ups. Training clients on marketing tools can empower them. Case Study #1: Case Study #2:
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191: The Best Chiropractic Marketing Offer Ever!
12/17/2024
191: The Best Chiropractic Marketing Offer Ever!
Schedule a call: Summary: In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways: The webinar covers how to plan your 2025 marketing plan AI is a game changer for chiropractic marketing One-on-one calls with Billy are included in the offer AI can significantly enhance reactivation campaigns Access to comprehensive training courses is provided The Skool community will offer ongoing support and training Early adopters will receive professional photography services This offer is designed to help clients succeed in 2025 Case Study #1: Case Study #2:
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190: AI Created This Episode
12/10/2024
190: AI Created This Episode
Register for the webinar: Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth. Takeaways AI can significantly enhance content creation and marketing efforts. Video content is more engaging than traditional text-based content. Targeted ads on social media can attract the right patients. Google Ads is essential for reaching actively searching patients. Patient retention is as important as attracting new patients. Loyalty programs and referral systems can boost patient retention. Hosting valuable events can create buzz around your practice. Setting measurable goals is crucial for tracking success. A mobile-friendly website is essential for patient engagement. Networking with healthcare professionals can expand your reach. Case Study #1: Case Study #2:
/episode/index/show/chirocandy/id/34361045
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189: Chiropractic Entrepreneurship with Dr. Tabor Smith
12/03/2024
189: Chiropractic Entrepreneurship with Dr. Tabor Smith
Learn more about the Spinal Hygiene Movement: Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices. Takeaways Spinal hygiene is crucial for patient education and retention. Entrepreneurs must focus on building systems for sustainable growth. Innovative marketing strategies can significantly improve patient engagement. Creating content is essential for patient education and retention. Parenting lessons can provide insights into business practices. Effective communication with patients is key to their understanding of care. Building a strong team is essential for managing multiple practices. Continuous education and adaptation are necessary for success in chiropractic. Case Study #1: Case Study #2:
/episode/index/show/chirocandy/id/34260175
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188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results
11/19/2024
188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results
Schedule a call or find out more: Link mentioned in this episode: Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election. Takeaways Don't coast through the holidays; double down on efforts. Building video audiences can significantly enhance patient engagement. Speed to lead is crucial for improving conversion rates. Your content should reflect your personality to connect with patients. Competing effectively requires consistent and quality content. Community involvement can lead to referrals even from non-patients. Reactivation campaigns can revive past patient relationships. AI can streamline patient booking and improve efficiency. Consumer confidence is rising; leverage this for growth. Establishing authority in your market is key to long-term success. Case Study #1: Case Study #2:
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187: Trump's Effect On Chiropractic
11/12/2024
187: Trump's Effect On Chiropractic
Demo Your Own AI CAâ„¢: Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Make America Healthy Again' initiative and how it aligns with chiropractic values. He also introduces innovative AI marketing strategies that can enhance business operations and patient engagement, encouraging listeners to take advantage of these opportunities for growth. Takeaways: The election results have led to increased market confidence. A positive tax environment will benefit business owners and consumers. Lower energy costs will improve operational efficiency. The chiropractic profession can capitalize on the health and wellness focus. AI technology is revolutionizing patient engagement and marketing strategies. Chiropractors have the potential to reach a larger audience in the coming years. The economy is showing signs of recovery and growth post-election. Immediate response to leads is crucial for business success. Utilizing AI can streamline operations and improve patient acquisition. ChiroCandy is committed to helping chiropractors thrive in this new landscape. Case Study #1: Case Study #2:
/episode/index/show/chirocandy/id/33894107
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186: AI-Powered Marketing
11/05/2024
186: AI-Powered Marketing
Get your own AI CA: Summary: In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices. Takeaways AI is currently underutilized in chiropractic practices. Content creation is essential for engaging potential patients. AI tools can streamline marketing efforts and improve efficiency. HIPAA compliance is crucial when using AI in healthcare. The AIDA model is a foundational marketing strategy. Building trust with patients is key to successful marketing. Video content can significantly enhance patient engagement. AI can help generate social media content quickly and effectively. Lead quality improves when patients say yes to you, not just the offer. The Perfect Patient Tribe concept helps in nurturing patient relationships. Retargeting warm leads yields higher quality patients. Speed to lead can increase conversion rates by 391%. AI can follow up with leads 24/7, improving response times. Pre-appointment content can enhance patient education and show rates. AI assistants can be trained to match your office's personality. The future of chiropractic marketing will heavily involve AI. Engaging with leads quickly is essential to prevent them from going elsewhere. Creating a nurturing journey for leads can lead to better patient relationships. Case Study #1: Case Study #2:
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185: Luxury Mattress Referral Program w/ Saatva
10/29/2024
185: Luxury Mattress Referral Program w/ Saatva
Learn More About The Saatva Partnership: chirocandy.com/sleep Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar
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184: AI + Chiropractic with Billy Sticker
10/22/2024
184: AI + Chiropractic with Billy Sticker
Register for the webinar: Summary In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment scheduling, highlighting how AI can enhance efficiency and improve patient acquisition. He concludes with a call to action for listeners to explore AI tools and their benefits for their practices. Takeaways AI is comparable to the early days of Facebook. Understanding AI's potential is crucial for business growth. AI can enhance marketing strategies and client engagement. Using AI for content creation can save time and resources. AI can help in booking appointments and managing leads. The importance of speed to lead in capturing new patients. AI can be trained to match the office's communication style. Automation through AI can improve operational efficiency. AI tools can provide valuable insights for marketing campaigns. Embracing AI is essential for staying competitive in the market. Case Study #1: Case Study #2:
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183: He Grew to Multiple 7-Figures a Year!
10/15/2024
183: He Grew to Multiple 7-Figures a Year!
Register For The AI-Powered Chiropractic Marketing Webinar: Summary In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The conversation highlights the necessity of engaging content, consistent follow-up, and the measurable success that comes from a well-executed marketing plan. Takeaways: A CRM is essential for managing patient relationships. Engaging video content is crucial for marketing success. Consistency in follow-up can lead to better patient conversion. Humor and personality in videos can enhance audience engagement. Collaboration between marketing teams and practitioners is vital. Diversifying services can help adapt to market changes. Social media marketing requires active participation from practitioners. Measurable results are important to demonstrate value to clients. Investing in professional marketing support can yield substantial returns. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho
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182: Laser Focused Success (ft. Dr. Rob Hanopole)
10/08/2024
182: Laser Focused Success (ft. Dr. Rob Hanopole)
Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/ In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and transformative patient success stories. Dr. Hanopole also highlights the upcoming 'Skip the Scalpel' event aimed at educating chiropractors on the benefits of laser therapy and fostering community engagement. Takeaways Chiropractic is an amazing profession with many challenges. Laser technology can significantly enhance patient healing. Integrating laser into chiropractic practices opens new revenue streams. Patient education is crucial for expanding chiropractic care beyond back and neck issues. Transformative patient stories highlight the effectiveness of laser treatments. The chiropractic business model needs evolution to attract more patients. Community engagement is essential for raising awareness about chiropractic benefits. Chiropractors can serve patients who are already seeing other providers. The 'Skip the Scalpel' event aims to educate and inspire chiropractors. Changing perspectives on laser technology can lead to new opportunities. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho
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181: How To Use TikTok To Generate New Patients (ft. Liz Wright)
10/01/2024
181: How To Use TikTok To Generate New Patients (ft. Liz Wright)
Schedule a call or find out more: https://chirocandy.com/tribe In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create engaging and authentic content. The key takeaways from the conversation are the need for consistency, authenticity, and active participation on the platform to achieve success with TikTok advertising. Key Takeaways: TikTok advertising has evolved since 2021, with more challenges and competition. Using CapCut, a video editing app, can make it easier to create engaging TikTok content. Consistency, authenticity, and active participation are key to success on TikTok. Responding to comments and engaging with viewers helps build a connection. Paying a social media person or videographer to handle TikTok content can be beneficial. TikTok is a platform for fun and authenticity, making it a great way to reach new patients. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho
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180: New Patients From Google Ads (ft. Bailee Bragg)
09/24/2024
180: New Patients From Google Ads (ft. Bailee Bragg)
Schedule a call or find out more: Summary In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display ads, and local service ads. Overall, the conversation highlights the power of Google advertising in reaching a large audience and driving quality leads. Takeaways Advertising on Google can be highly beneficial for chiropractors, as it allows them to reach potential customers who are actively searching for their services. Omnipresence is key in advertising, as it ensures that your brand is visible to potential customers wherever they are, whether it's on Google, Facebook, or other platforms. Google offers various types of ads, including search ads, display ads, and local service ads, each with its own advantages and targeting options. By combining Google advertising with other platforms like Facebook, chiropractors can maximize their reach and create a more comprehensive marketing strategy. Google has a massive user base, with billions of people using the platform every day, making it a valuable advertising channel for chiropractors. Regularly optimizing and monitoring your Google ads is crucial to ensure that you are getting the best results and reaching your target audience effectively. Case Study #1: Case Study #2:
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179: Is Facebook Still Relevant? (ft. Andrew Hardwick)
09/17/2024
179: Is Facebook Still Relevant? (ft. Andrew Hardwick)
Schedule a call or find out more: Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content that adds value to the audience and builds trust. The hosts debunk the misconception that Facebook is losing relevance and encourage listeners to stay the course and invest time and effort in organic and paid social media marketing. Takeaways Facebook and Instagram are still highly relevant platforms for businesses to reach their target audience. Creating engaging and value-driven content is key to building trust and attracting potential customers. Retargeting allows businesses to reach people who have engaged with their content and increase conversion rates. Organic social media marketing, combined with paid ads, can lead to long-term success. Investing time and effort in Facebook and Instagram marketing can yield significant results. Case Study #1: Case Study #2:
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178: Best Follow Up Strategies To Increase Patient Show Rate
09/10/2024
178: Best Follow Up Strategies To Increase Patient Show Rate
Schedule a call or find out more: Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in interest. They also highlight the value of each lead and the potential for high conversion rates if followed up promptly. The hosts recommend using video content and personalized communication to build trust and rapport with leads. They also suggest tracking and organizing leads for efficient follow-up and offer a done-for-you service for lead follow-up. Takeaways Follow up with leads as soon as possible to capitalize on their decision to sign up. Each lead has value and potential for high conversion rates. Use video content and personalized communication to build trust and rapport with leads. Track and organize leads for efficient follow-up. Consider using a done-for-you service for lead follow-up. Case Study #1: Case Study #2:
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177: Best Niches to Advertise on Social Media
09/03/2024
177: Best Niches to Advertise on Social Media
In this episode of the ChiroCandy podcast, Billy Sticker and Matt Keenan discuss different niches that work well for marketing on social media. They cover chiropractic, decompression, massage, neuropathy, weight loss, knee campaigns, and more. They emphasize the importance of visual representation, using videos and images to grab attention and generate engagement. They also discuss the need to speak directly to the target audience and highlight the benefits of the treatment or service being offered. The hosts provide tips and strategies for creating effective ads and campaigns for each niche. Takeaways • Visual representation is key in social media marketing, using videos and images to grab attention and generate engagement. • It is important to speak directly to the target audience and highlight the benefits of the treatment or service being offered. • Creating effective ads and campaigns requires creativity and understanding of the platform's guidelines and policies. • Consistency and repetition in content production help establish authority and build trust with the audience.
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176: Building a Tribe of Patients
08/27/2024
176: Building a Tribe of Patients
In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients. Downloads mention in this episode: https://go.chirocandy.com/guide
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175: We're Back! Here's What's Working Best on Facebook
08/23/2024
175: We're Back! Here's What's Working Best on Facebook
After a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office. Topics covered during this episode include: Why the podcast took a two-and-a-half-year hiatus. Insights into changes in Facebook and Instagram marketing strategies for chiropractors. Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing. How traditional community-based marketing compares to modern digital strategies. The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly. Why video marketing is powerful for building trust and engagement with potential patients. How short, engaging video clips create a "celebrity effect" for chiropractors. Strategies for effective patient engagement through consistent, high-quality video content. How robust referral programs can boost chiropractic practice success. The importance of trial-and-error in finding effective marketing strategies. Why targeting specific demographics, like college graduates, can attract higher-quality leads. The challenges of adapting to changing marketing trends and staying relevant. How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience. The benefits of starting patient education early through engaging video content. Why you need to nurture your audience by being consistent in your video creation. An example of an unexpectedly effective ad. Visit our website at
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174: The Chiropractic Defense Council
01/18/2022
174: The Chiropractic Defense Council
Billy Sticker interviews Bharon Hoag about the CDC. The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now. The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.
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173: How to Dominate Adding Knee and Neuropathy Niches - Clinic Masters
01/13/2022
173: How to Dominate Adding Knee and Neuropathy Niches - Clinic Masters
Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton. Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting
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172: Thriving in Any Market Condition with Dr. Tory Robson
09/21/2021
172: Thriving in Any Market Condition with Dr. Tory Robson
From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market.
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171: 100,000 Patients a Month!
09/14/2021
171: 100,000 Patients a Month!
In this episode, Billy pulls back the curtain and shows what's really been going on behind the scenes. Learn how, and why, ChiroCandy is responsible for over 100,000 patients WALKING into a chiropractor's office every single month!
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