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186: AI-Powered Marketing

ChiroCandy: THE Chiropractic Marketing Podcast

Release Date: 11/05/2024

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ChiroCandy: THE Chiropractic Marketing Podcast

Schedule a call or find out more:     Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community.   Takeaways:  AI can...

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Take a look at the video examples:   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition.   Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a...

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Learn more about Focus OKC:   Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with...

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ChiroCandy: THE Chiropractic Marketing Podcast

In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and...

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ChiroCandy: THE Chiropractic Marketing Podcast

Schedule a call or find out more: The Wellspring Group:  Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker  

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Make More Offers Challenge:   Learn More About ChiroCandy 👇 Schedule a call or find out more: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker

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Schedule a call or find out more:   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency.   Takeaways:  The...

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Schedule a call or find out more: Learn about NotebookLM:   Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement.   Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources,...

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Schedule a call or find out more:   Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients.    Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses...

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Schedule a call:   Summary:  In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways:  The webinar covers how to...

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Get your own AI CA: https://chirocandy.com/ai-ca

 

Summary: 

In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices.

Takeaways

  • AI is currently underutilized in chiropractic practices.
  • Content creation is essential for engaging potential patients.
  • AI tools can streamline marketing efforts and improve efficiency.
  • HIPAA compliance is crucial when using AI in healthcare.
  • The AIDA model is a foundational marketing strategy.
  • Building trust with patients is key to successful marketing.
  • Video content can significantly enhance patient engagement.
  • AI can help generate social media content quickly and effectively.
  • Lead quality improves when patients say yes to you, not just the offer.
  • The Perfect Patient Tribe concept helps in nurturing patient relationships.
  • Retargeting warm leads yields higher quality patients.
  • Speed to lead can increase conversion rates by 391%.
  • AI can follow up with leads 24/7, improving response times.
  • Pre-appointment content can enhance patient education and show rates.
  • AI assistants can be trained to match your office's personality.
  • The future of chiropractic marketing will heavily involve AI.
  • Engaging with leads quickly is essential to prevent them from going elsewhere.
  • Creating a nurturing journey for leads can lead to better patient relationships.

 

 

Case Study #1: https://go.chirocandy.com/case-study

Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho