204: How to Legally Steal Your Competitor's Traffic
ChiroCandy: THE Chiropractic Marketing Podcast
Episode Summary: In this episode, Billy Sticker dives into the Invisible Intent strategy that’s changing the game for local businesses—especially chiropractors. For years, search marketing was reserved for big-budget companies, but now you can tap into high-intent prospects like never before. Discover how to ethically and legally “steal” your competitors' traffic and convert searchers into patients—without them ever visiting your website. What You’ll Learn in This Episode: The huge problem with traditional SEO and Google Ads no one talks about How to capture data from 100% of...
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203: Functional Extremity Care with Dr. Kyle Bryant
ChiroCandy: THE Chiropractic Marketing Podcast
Find out more: Summary In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Kyle Bryant as he shares his journey into chiropractic, focusing on extremity adjusting. He discusses the impact of his early experiences, the development of a specialized system for treating extremity injuries, and the importance of building referral networks. Dr. Bryant also introduces his Functional Extremities Chiropractor (FEC) program, aimed at educating other chiropractors and enhancing patient care. The conversation highlights the potential of chiropractic to address a wide...
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202: How Polyvagal Theory Elevates Chiropractic Results
ChiroCandy: THE Chiropractic Marketing Podcast
Learn more: Summary: In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Don MacDonald as he shares his journey into chiropractic care, influenced by his experiences as a basketball player and his struggles with chronic knee issues. He discusses the significance of Polyvagal Theory in understanding the nervous system and its implications for chiropractic practice. Dr. MacDonald emphasizes the importance of effective communication in chiropractic care, especially in connecting with patients in a meaningful way. He also highlights the evolution of...
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201: Beating Brain Cancer with Faith and Functional Medicine
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: More about Dr. Pete Sulack: Summary: In this episode of The ChiroCandy Podcast, Billy Sticker sits down with Dr. Pete Sulack as he shares his profound journey from being diagnosed with aggressive brain cancer to finding hope and healing through faith and community support. He discusses the symptoms leading up to his diagnosis, the impact of faith on his family's response, and the changes in his perspective post-surgery. Dr. Sulack emphasizes the importance of diet and lifestyle in cancer recovery and shares his vision for creating a holistic cancer...
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200: 3 Steps for Using AI Video to Become a Local Celebrity
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community. Takeaways: AI can...
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199: The Tribe Turbine Strategy That Hit 246K People
ChiroCandy: THE Chiropractic Marketing Podcast
Take a look at the video examples: Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition. Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a...
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198: Focus on Foundations with Dr. Tim Young
ChiroCandy: THE Chiropractic Marketing Podcast
Learn more about Focus OKC: Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with...
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197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker
ChiroCandy: THE Chiropractic Marketing Podcast
In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and...
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196: AI Tools & Strategies with Billy Sticker
ChiroCandy: THE Chiropractic Marketing Podcast
Schedule a call or find out more: The Wellspring Group: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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195: God's Original Design for Wealth with Myron Golden
ChiroCandy: THE Chiropractic Marketing Podcast
Make More Offers Challenge: Learn More About ChiroCandy 👇 Schedule a call or find out more: Case Study #1: Case Study #2: The ChiroCandy Podcast with Billy Sticker
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Summary:
In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices.
Takeaways
- AI is currently underutilized in chiropractic practices.
- Content creation is essential for engaging potential patients.
- AI tools can streamline marketing efforts and improve efficiency.
- HIPAA compliance is crucial when using AI in healthcare.
- The AIDA model is a foundational marketing strategy.
- Building trust with patients is key to successful marketing.
- Video content can significantly enhance patient engagement.
- AI can help generate social media content quickly and effectively.
- Lead quality improves when patients say yes to you, not just the offer.
- The Perfect Patient Tribe concept helps in nurturing patient relationships.
- Retargeting warm leads yields higher quality patients.
- Speed to lead can increase conversion rates by 391%.
- AI can follow up with leads 24/7, improving response times.
- Pre-appointment content can enhance patient education and show rates.
- AI assistants can be trained to match your office's personality.
- The future of chiropractic marketing will heavily involve AI.
- Engaging with leads quickly is essential to prevent them from going elsewhere.
- Creating a nurturing journey for leads can lead to better patient relationships.
Case Study #1: https://go.chirocandy.com/case-study
Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho