The $52M System We Use to Scale Coaching Businesses
Chris Dufey Podcast
Most coaches think they have a marketing problem. Truth is… They have a trust problem. In this episode, I walk you through the exact marketing system we’re using to sell over $52M/year in coaching programs. Not theory. Not “one funnel away” BS. The actual system we use to sign 5 to 20+ new clients a month (yes, on repeat) without giving into ‘trend tracking’ or burning your ad budget on webinar funnels that just don’t work anymore. Here’s what you’ll discover: • Why views, content, and followers aren’t converting (and the one metric you must fix) • The 6 RMAs Playbooks...
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The Genius Behind Dan Martell’s Social Success | Meet Sam Gaudet
Chris Dufey Podcast
Most people think views equal success. They don’t. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable...
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The Life “Dials” Framework That Saved My Marriage, Health and Business
Chris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: “What do I actually want from my life?” Not the “Instagram answer.” Not the “entrepreneur answer.” Not the “be a good husband, father, provider” answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore....
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Scaling to $2M Per Month in REAL TIME | Brian Mark & Chris Dufey
Chris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don’t need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you’re listening to isn’t a polished interview. It’s a real working...
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It’s Easy To Make $100,000 A Week
Chris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- If you’re stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you. Because most businesses aren’t stalled because funnels don’t work, ads don’t work, or content doesn’t work. Most people aren’t stuck because funnels don’t work, ads don’t work, or the content doesn’t work. They’re stalled because they’re optimizing the wrong part of the business. I’ve sold a...
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$1 Million Run Rate. 63 Days. Here’s How.
Chris Dufey Podcast
Most people think scaling means more. More offers. More funnels. More hires. More chaos. That’s the lie. In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked. This came right after I sold my last multi–seven-figure business. I was burnt out. Overbuilt. Drowning in complexity. So I made one promise to myself: This one has to feel light. No 15-person team. No bloated Slack channels. No pretending I love to grind. Just a clean system that prints cash without running my life. Here’s what...
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The Biggest Mistake I Made Chasing "Financial Freedom"
Chris Dufey Podcast
Most people say they want financial freedom. Very few ever define what that actually means. And that’s where everything goes wrong. This video isn’t about getting rich. It’s about getting free. For real. I’m sharing this because I’ve lived both sides. Sleeping on a couch. My wife pregnant with our first child. Halfway across the world in Dubai. Selling everything I owned with one question looping in my head: ”Can I actually give them the life they deserve?” I was trapped in time-for-money. Burnt out. Chasing cash thinking it would fix how I felt inside. It didn’t. What changed...
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The Conversation Most Men Won’t Have | Sharran Srivatsaa & Chris Dufey
Chris Dufey Podcast
Most people think money fixes everything. It doesn’t. It just exposes what you never defined in the first place. My recent conversation with Sharran Srivatsaa (Acquisition.com President) starts with a quiet tension: building something big while trying not to lose the people who matter most. Fatherhood. Money. Ambition. Guilt. All colliding at once. The truth is this: More income without a framework doesn’t buy freedom. It buys anxiety with better branding. In this episode, we go deep on what actually works: • Why freezing your lifestyle is the real cheat code • The exact definition of...
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Every Funnel I Tried Failed… Except This One
Chris Dufey Podcast
Most funnels don’t fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don’t have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here’s the truth no one wants to say out loud: Most funnels suck. Unless you’re already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you’re just a damn good coach...
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Successful People REFUSE To Talk About This
Chris Dufey Podcast
Most entrepreneurs claim they're building their business for their family, but their calendar tells another story. In this video, I share how I built a “successful” business on paper. Revenue was climbing, Stripe was pinging, everyone thought I was winning. But behind the scenes, I was overworked, disconnected from my wife and kids, and losing myself in the grind. Until I got a wake-up call I couldn’t ignore. This is the true story of how I simplified everything, leaned on systems, and built a business that no longer runs me—so I could scale without sacrifice. In this video: 00:00...
info_outlineMost coaches think they have a marketing problem.
Truth is…
They have a trust problem.
In this episode, I walk you through the exact marketing system we’re using to sell over $52M/year in coaching programs.
Not theory. Not “one funnel away” BS.
The actual system we use to sign 5 to 20+ new clients a month (yes, on repeat) without giving into ‘trend tracking’ or burning your ad budget on webinar funnels that just don’t work anymore.
Here’s what you’ll discover:
• Why views, content, and followers aren’t converting (and the one metric you must fix)
• The 6 RMAs Playbooks that generate leads, book calls, and close clients while you sleep
• The $100K/week partner case study (and how fast it happened)
• Why most coaches stall at $30K/month—and how to break through to $100K+
• The 7-11-4 Trust Framework that makes strangers buy from you
• How to go from “struggling founder” to “peaceful operator” in 90 days
• The only 3 phases that matter: Incubate, Step Up, Scale Up
• How to build a sales machine that prints clients (even if you hate tech)
• What’s actually working and what to stop doing ASAP
• Why most masterminds, agencies, and ad coaches are keeping you stuck
• How to build a $1M/year profit machine without becoming the bottleneck
If you’re ready to simplify, scale, and finally enjoy your business again…
👉 Watch this episode.
👇 Then book your free demo below
https://jointherainmakers.com/demo?utm_src=organicyoutube
——
If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers.
We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day.
A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived.
She showed up. I wasn’t ready.
Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me.
Quick timeline:
18: Became a trainer to get fit
21: Built a PT agency
25: Moved to Dubai, started a business
27: Moved to Bali to figure it out
28: Launched and lost a supplement brand
29: Started coaching fitness pros
31: Founded Coaches Cartel
35: Sold it
36: Consulted 6-9 figure CEOs
38: Started The Rainmakers
This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work.
Subscribe, drop a comment, and let’s build a business you actually enjoy running.