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ChatGPT Copy Is Killing Coaching Businesses in 2026

Chris Dufey Podcast

Release Date: 04/17/2026

How We Took Show-Up Rates From 40% to 85% (The Full 15-Step System) show art How We Took Show-Up Rates From 40% to 85% (The Full 15-Step System)

Chris Dufey Podcast

→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo  In this episode, I hand you the exact 15-step system we use inside Rainmakers to take client show-up rates from forty percent to eighty-five percent, same ad spend, same...

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Chris Dufey Podcast

→ Work with me: How coaches do $1M/yr working 2-4 hrs/day (free video) https://youtu.be/d9zJAysyS7c → Try Rainmakers OS for $1 (14 days) The AI that runs client acquisition for you. Builds your offer. Writes your content. Hands you the ads and funnels already winning. https://wearetherainmakers.com/testdrive → Free training: How the top coaches sign 5 to 20 dream clients a month https://wearetherainmakers.com/demo In this episode, I'm breaking down the "by now I should have" mindset that quietly punishes so many ambitious people, and the 4 keys I use to stop beating myself up and...

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Chris Dufey Podcast

How to install the AI-powered client acquisition machine that books 5-20 high-value clients/month. Watch the full breakdown → https://wearetherainmakers.com/demowatch gem: $2,200/hr consulting → $1. Test drive the full Rainmakers OS (AI agents + 161 playbooks + 24/7 VirtualChris) → https://wearetherainmakers.com/testdrive One coach did $318K in 30 days. Another did $566K with zero ad spend. A new coach signed 101 clients with 600 Instagram followers. Your BS detector went off. Good. In this video I'm pulling up my Mac and we're doing the research together. Real clients. Real numbers....

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My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? → In this video, I'm taking you inside a private consulting session with one of our clients, breaking down his exact funnel, his real numbers, and the three highest-leverage moves that will take him from consistent to completely dialed in. -- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers. We help coaches and consultants do $1M/yr working 2-4 hours a day. Couple years ago I was sleeping on a couch. Wife pregnant. Daughter on the way. She showed up on time. I did not....

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My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 In this episode, I'm breaking down the exact 7 lessons that allowed me to build a 7-figure business in 63 days and how you can apply them to yours. After selling my last company for multiple seven figures, I decided to do things differently. I wanted to build a business where I could earn the money I want, work with people I love, do work I love, AND have freedom and time with my family. Here are the 7...

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My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →https://jointherainmakers.com/demowatch?cluid=cl8141r7cz27kr018b0788-680d-4785-ab5d-c63b4f1af9f4 Most people think sovereignty means living off-grid or escaping the system. They're wrong. In this conversation, I sit down with Tucker Max — bestselling author, founder, rancher — for one of the most honest conversations I've had about what it actually takes to build a life on your own terms. Not the Instagram version. The real one. Tucker didn't start with a ranch, a school, and years of food...

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My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → I was sitting in a cafe in Bali when a WhatsApp message came through. A letter of intent. Final terms. I scrolled to the number and just stared. Five weeks later, clean exit. No earn out. No gold handcuffs. The buyer didn't want me. They wanted what I built. And what I built wasn't a personal brand. It was a business. But two years before that message, I was stuck at $40K a month posting daily, running webinars, sending DMs, launching challenges and still couldn't predict what next month looked...

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My team builds you a system to scale from $100K to $1M/month without burning out. Interested? →  Most coaches hit $100K/month and then get completely stuck. Not because they lack talent. Not because the market dried up. Because they're trying to do everything themselves, and that model has a ceiling. In this video, I'm breaking down the exact strategies I've uncovered from over 220 hours of consulting six, seven, and eight-figure CEOs, what actually works, what kills momentum, and how the coaches who break through to $1M/month think and operate differently. Most founders believe the lie...

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ChatGPT Copy Is Killing Coaching Businesses in 2026 show art ChatGPT Copy Is Killing Coaching Businesses in 2026

Chris Dufey Podcast

My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested?  → https://jointherainmakers.com/choosetime?utm_src=organicyoutube AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible. n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it. Most coaches think they're ahead because they're...

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Work with me: 📖 Get the Full Story FREE: "From Special Needs to Multi-Millionaire" - The complete revenue engine that built a fortune (and how you can have the same system): If this is our first time meeting, Hey, I’m Chris Dufey—the founder of The Rainmakers… We help online info businesses make $10k/day with a tiny-team and a 24/7 sales system... See, not that long ago, I was sleeping on a couch, sweating over how to build a business before my first daughter showed up. She showed up right on time, and I wasn’t ready. NOW? As a father to 4, living between Bali and Australia, and...

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My team builds you a $167K/month client machine in 8 weeks. You just approve it. Interested? 
→ https://jointherainmakers.com/choosetime?utm_src=organicyoutube

AI is killing your coaching business. Not because you're not using it. Because you're using it the same way everyone else is, and it's making you invisible.

n this video, I'm breaking down the 3 biggest mistakes coaches make with AI that are costing them clients, killing their conversions, and turning their marketing into generic noise. And I'm showing you exactly how to fix it.
Most coaches think they're ahead because they're using ChatGPT to create content. They're posting more. They're "automating." They feel productive. But productive and profitable are not the same thing. And while you're churning out AI-generated posts that sound like everyone else, coaches who understand how to use AI strategically are taking your clients.

Here's what you're getting in this video:
Why AI-generated content is making you invisible (and what to do instead)
The 3 AI mistakes that are costing you thousands per month in invisible losses
How to use AI to sharpen your positioning instead of just producing more content
The hierarchy of what to automate first (most coaches have this backwards)
Why ChatGPT is not your business partner and what to use instead
The difference between generic AI tools and purpose-built AI systems for coaching businesses

How the coaches pulling away from the pack are using AI right now
I've audited over 100 coaching businesses in the last 3 months. The pattern is clear: coaches who adopted AI early thought they were ahead, and now their content gets ignored, their funnels convert worse, and their sales calls have dried up. It's not an AI problem. It's a strategy problem.
The coaches winning right now aren't the ones with the flashiest AI setup. They're the ones who automated the boring, high-leverage stuff that directly touches revenue. Speed to lead. Sales prep. Delivery admin. The things that actually make money.

I'm Chris Dufey, founder of The Rainmakers. We build full marketing ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, been behind the scenes of 7, 8, and 9-figure online businesses, and right now we're deep in the trenches building AI-powered systems that actually move the needle.

I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better."
Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back.

The window where "using AI" is enough is closing fast. The question isn't whether you're using it. It's whether you're using it in a way that makes you uncopyable.

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