CIP 039 Rick Marcet on Win/Loss Analysis
Competitive Intelligence Podcast
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CIP 038: Luis Madureira on Sensory Marketing CI
Competitive Intelligence Podcast
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
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CIP 037 Merrill Brenner on Decision-Focused Intelligence
Competitive Intelligence Podcast
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
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CIP 036 Jan Herring on the Future of the CI Profession
Competitive Intelligence Podcast
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
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CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart
Competitive Intelligence Podcast
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CIP 034 Ted Galpin on the Problem with Competitive Intelligence
Competitive Intelligence Podcast
In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at . We talk about Ted's recent blog entry "."
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CIP 033 Arik Johnson of Aurora WDC
Competitive Intelligence Podcast
Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview touches on a number of big topics in business, strategy and competitive intelligence.
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CIP 032 Luis Madureira on Implementing World Class CI
Competitive Intelligence Podcast
Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.
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CIP 031 John Prescott on the World-Class CI Framework
Competitive Intelligence Podcast
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IntelCollab Webinar with Jason Voiovich on CI's Brand
Competitive Intelligence Podcast
As I mentioned in the last episode of the podcast, Jason Voiovich will be joining the Intelligence Collaborative for our weekly webinar this coming Friday, April 16 at 10:30 AM EDT. The discussion will be around the brand of competitive intelligence as a profession. You can register for the event here: .
info_outlineHere is a PDF file of Jason Voiovich's article from the January - March 2010 edition of "Competitive Intelligence" magazine.