CIP 037 Merrill Brenner on Decision-Focused Intelligence
Competitive Intelligence Podcast
Release Date: 01/30/2011
Competitive Intelligence Podcast
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Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
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Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
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Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
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Competitive Intelligence Podcast
In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at . We talk about Ted's recent blog entry "."
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Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview touches on a number of big topics in business, strategy and competitive intelligence.
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Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.
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Competitive Intelligence Podcast
As I mentioned in the last episode of the podcast, Jason Voiovich will be joining the Intelligence Collaborative for our weekly webinar this coming Friday, April 16 at 10:30 AM EDT. The discussion will be around the brand of competitive intelligence as a profession. You can register for the event here: .
info_outlineMerrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.