Libsyn Directory

Mark Schaefer: Build Unstoppable Momentum For Your Business

Release Date: 06/24/2021

How To Maximise Your Business Value With Financial Projections

B2B Growth Think Tank

As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability. Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema. Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability. He does this as...

How Can We Reduce The Time It Takes To Hire A Players?

B2B Growth Think Tank

“We’re having a big challenge around hiring at the moment. For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire. We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees. Any ideas on how to improve things in this area?" This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind...

Steal the Secret Recipe For Successful Direct Response Copywriting

B2B Growth Think Tank

Joining me today to talk business growth is Csaba Borzasi. Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting. He’s a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos. Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV...

How Do I Make My Message Crystal Clear To A Potential Client And Make It Stick?

B2B Growth Think Tank

“Challenge: making my message crystal clear to a potential client, and making it stick. I don’t want to feel like I'm pissing people off with my message. How to do so in a way that adds value, gets interest and doesn't feel slimy? This is today’s listener question that Adam King and his guest Csaba Borzasi brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank. Mentioned On This Episode Get My Free Book

Types of Strategic Alliance Agreements and Contracts That Maximise Profit And Avoids Rip Offs

B2B Growth Think Tank

In the final part of my series on Strategic Alliances, I'm sharing types of strategic alliance agreements and contracts that maximise profit and avoids rip offs. Not every Strategic Alliance requires a formal contract or agreement, especially things like co-marketing, podcast appearances or other forms of exposure. But when there's money, resources or a transfer of IP involved, it can make more sense to understand how these should be structured to protect each party. Just in case... So check out the episode to learn about your options! And make sure you check out the rest of the episodes...

10 Surprisingly Powerful Ways to Build Your Business through Strategic Alliances

B2B Growth Think Tank

In part 9 of my mini series on Strategic Alliances, I'm going to show you I’m going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered. A few of those ways are... Advisors for your Board to help you grow Raise money to help you grow and scale Invest in others to help them grow and scale Listen to the episode to get all 10! Mentioned On This Episode Get My Free Book

10 Simple Ideas For Using Strategic Alliances For Maximum Exposure, Building Authority & Winning New Business

B2B Growth Think Tank

In part 8 of my mini series on Strategic Alliances, I'm going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered to get more exposure, build your authority and win new business that you may never have considered. Here's just a few of them... Podcasts for you to be a guest on Contests/ Giveaways for you to be a part of Summits/ events to speak at Introductions to key people to help you grow Listen to the episode to get all 10! Mentioned On This Episode Get My Free Book

How To Generate Leads & Clients With Strategic Alliances

B2B Growth Think Tank

I’m going to show you no less than 10 different ways that you can use Strategic Alliances to generate leads and clients for your business that you may never have considered.

Why Most Strategic Alliances Are Doomed From The Start (And What To Do Instead)

B2B Growth Think Tank

The key to getting someone interested in partnering with you, is to present it as an opportunity that gets THEM excited about partnering with you by offering specific ideas for how you can support each other.

How To Find Your Perfect Strategic Alliance Partners

B2B Growth Think Tank

Think about the types of non-competing businesses that sell or provide services or products to your ideal clients, either before they need your service, instead of your services or after they have used your services.

More Episodes

Joining me today to talk business growth, and help out a fellow business leader on The Virtual Hot Seat, is none other than Mark Schaefer.

Mark is a globally recognised author, speaker, podcaster, and business consultant whose work sits at the intersection of marketing, technology, and humanity.

And when I say globally recognised, I REALLY mean it…

He’s consistently listed among the Top 10 Marketing Influencers in the world.
He’s the seventh-most mentioned person by CMO’s on Twitter
He’s among the Top 10 most retweeted marketing authorities in the world.
He’s regularly sought out for his expertise for media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
He is the best-selling author of nine popular books… including the very first book on influence marketing Return on Influence, Marketing Rebellion, KNOWN, and his latest book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds.
His blog, GROW is one of the top five marketing blogs of the world, and
His podcast “The Marketing Companion” is one of the top 10 marketing podcasts on Apple Podcasts, with over 1.2 million downloads.

And that’s the short version!

Yet there’s one principle that runs through not only what led to all these accolades and success, but throughout Mark's 30+ years of research, experience, and wisdom…

And that is success is available to anyone when they focus on building “relentless momentum”

So if you want to know how to apply this principle to create your own “Cumulative Advantage” then you're going to love this episode.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...