How To Maximise Your Business Value With Financial Projections
B2B Growth Think Tank
As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability. Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema. Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability. He does this as...
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How Can We Reduce The Time It Takes To Hire A Players?
B2B Growth Think Tank
“We’re having a big challenge around hiring at the moment. For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire. We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees. Any ideas on how to improve things in this area?" This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind...
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Steal the Secret Recipe For Successful Direct Response Copywriting
B2B Growth Think Tank
Joining me today to talk business growth is Csaba Borzasi. Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting. He’s a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos. Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV...
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How Do I Make My Message Crystal Clear To A Potential Client And Make It Stick?
B2B Growth Think Tank
“Challenge: making my message crystal clear to a potential client, and making it stick. I don’t want to feel like I'm pissing people off with my message. How to do so in a way that adds value, gets interest and doesn't feel slimy? This is today’s listener question that Adam King and his guest Csaba Borzasi brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank. Mentioned On This Episode Get My Free Book
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Types of Strategic Alliance Agreements and Contracts That Maximise Profit And Avoids Rip Offs
B2B Growth Think Tank
In the final part of my series on Strategic Alliances, I'm sharing types of strategic alliance agreements and contracts that maximise profit and avoids rip offs. Not every Strategic Alliance requires a formal contract or agreement, especially things like co-marketing, podcast appearances or other forms of exposure. But when there's money, resources or a transfer of IP involved, it can make more sense to understand how these should be structured to protect each party. Just in case... So check out the episode to learn about your options! And make sure you check out the rest of the episodes...
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10 Surprisingly Powerful Ways to Build Your Business through Strategic Alliances
B2B Growth Think Tank
In part 9 of my mini series on Strategic Alliances, I'm going to show you I’m going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered. A few of those ways are... Advisors for your Board to help you grow Raise money to help you grow and scale Invest in others to help them grow and scale Listen to the episode to get all 10! Mentioned On This Episode Get My Free Book
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10 Simple Ideas For Using Strategic Alliances For Maximum Exposure, Building Authority & Winning New Business
B2B Growth Think Tank
In part 8 of my mini series on Strategic Alliances, I'm going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered to get more exposure, build your authority and win new business that you may never have considered. Here's just a few of them... Podcasts for you to be a guest on Contests/ Giveaways for you to be a part of Summits/ events to speak at Introductions to key people to help you grow Listen to the episode to get all 10! Mentioned On This Episode Get My Free Book
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How To Generate Leads & Clients With Strategic Alliances
B2B Growth Think Tank
I’m going to show you no less than 10 different ways that you can use Strategic Alliances to generate leads and clients for your business that you may never have considered.
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Why Most Strategic Alliances Are Doomed From The Start (And What To Do Instead)
B2B Growth Think Tank
The key to getting someone interested in partnering with you, is to present it as an opportunity that gets THEM excited about partnering with you by offering specific ideas for how you can support each other.
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How To Find Your Perfect Strategic Alliance Partners
B2B Growth Think Tank
Think about the types of non-competing businesses that sell or provide services or products to your ideal clients, either before they need your service, instead of your services or after they have used your services.
info_outlineIn part 5 of my mini series on Strategic Alliances, I'm going to show you a simple way to make a list of your perfect Strategic Alliance partners, and give you a few real life examples at the end to help you visualise doing this for yourself.
The first step is to define the types of partners you would like to have in your “crew”.
You’re going to want to create an initial list of 20-30 non-competing business types. These are your potential partners and referral sources.
Think about the types of non-competing businesses that sell or provide services or products to your ideal clients, either before they need your service, instead of your services or after they have used your services.
What do they do? What services do they offer?
A Few Examples
Let's say you’re a mortgage broker specialising in first time mortgages.
It doesn’t make sense to pair up with another mortgage broker, but it makes a lot of sense to look for successful estate agents who might be willing to partner with you to share clients. Any first time buyers that enquire, or they help to have an offer accepted are going to need help with mortgages.
But as you’re a mortgage broker who specialises in first time buyers, you’re not going to be a competitor to another broker who specializes in, say, mortgages for self employed contractors.
So you could partner with those too, even though you may at first glance consider yourself in competition with each other.
Another example is if you are a Financial Advisor you could look to partner with an Accountant or Divorce Solicitor.
They are in a prime position to know when their clients need an advisor, and you are in an ideal position to know when your clients may need their services.
Or if you sell to small businesses, then you could develop partnerships with other businesses that work with small business owners.
Think banks, accountants, insurance brokers, solicitors, printers, graphic designers, web designers, software companies, IT consultants, leadership trainers, HR trainers, sales trainers…
Hopefully you’re starting to see the size of the opportunity with this!
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