Clienting #56: Kay Van Wey on National PR and Dr. Death
Clienting
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
info_outline
Clienting - COVID-19 Special
Clienting
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
info_outline
Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Clienting
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...
info_outline
Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Clienting
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
info_outline
Clienting #53: Marco Brown on Finding the Money to Market
Clienting
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
info_outline
Clienting #52: Josh Gerben on Learning to Market His Law Firm
Clienting
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
info_outline
Clienting #51: 2020 Legal Marketing Trends
Clienting
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!
info_outline
Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Clienting
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.
info_outline
Clienting #49: Erin Gerstenzang is back to discuss the future!
Clienting
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
info_outline
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Clienting
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
info_outlineMelissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn.
When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email.
Understanding your clients- Melissa knew from her intake that most of her clients don’t use email but they do use Facebook. She found this out by asking if they could email accident photos to her and they didn’t know their emails but they did have one because they had to in order to create a Facebook account.
Offline Marketing
- Monthly Newsletter - mailer, goes out to past & current clients, referral sources, other lawyers, personal network https://referrals.thenewsletterpro.com/l/MELISSAEMERY/
- Not focused on law, more of a personal approach
- Phone call check-ins; her great staff helps with this, based on policies and procedures
- Birthday cards; Derby cards
Online Marketing:
- Videos: Quality videos on your website are great for a one-off, but you can do simpler videos in your marketing. On Instagram stories, type out your audio because people often listen with the sound off.
- Reviews: Learned the hard way that if you get too many reviews in a short period of time, Google will start filtering those reviews. Create a review curation process and teach your staff.