Clienting #56: Kay Van Wey on National PR and Dr. Death
Clienting
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
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Clienting - COVID-19 Special
Clienting
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
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Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Clienting
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...
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Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Clienting
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
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Clienting #53: Marco Brown on Finding the Money to Market
Clienting
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
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Clienting #52: Josh Gerben on Learning to Market His Law Firm
Clienting
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
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Clienting #51: 2020 Legal Marketing Trends
Clienting
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!
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Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Clienting
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.
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Clienting #49: Erin Gerstenzang is back to discuss the future!
Clienting
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
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Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Clienting
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
info_outlineBen Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.
Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.
What is Ben doing for his marketing?
- Multiple offices; Ben has 3 offices and considers how his local search will be affected by the office location. He avoids coworking spaces for this reason but we do talk about ways to overcome this.
- Technical SEO; This is looking at the backend of your site, instead of focusing on the most beautiful website.
- Utilize link tracking, like Moz, SEMRush, Ahrefs. This will help you keep track of your links online.
- Learn SEO basics like title tags, and more. This won't take a lot of time and will help you in the long run.
- Choose your website host carefully. Ben chose a proprietary platform, which he now regrets because he feels locked in and isn't getting as much SEO benefit out of his website
- Memberships = Links. For bar associations or any other membership site, capture those links to your profile. This may be the biggest benefit to your membership.
- Pay attention to your analytics. Head over to your Google Analytics and Google Webmaster Tools accounts, check them regularly and earn the basics for both of these.
- Google My Business! We talk a lot about this but GMB is a great, easy, and free tool that every law firm can easily maximize.
- Ben, when it comes to marketing changes & updates: "Do not let that uncertainty make you become stationary... you have to engage in this [marketing]."
- Referrals myth-busting! Ben supposes that referrals are not the main stream of legal clients in 2019.
- Make videos. Ben suggests starting on YouTube before posting to social media because you will most likely not get very much traffic but you will get experience. Also- don't just publish on YouTube.
- One key takeaway here- experiment!
- Comments are actually good for your engagement metrics, so don't be afraid of them, even the negative ones!
- Reviews- Ben doesn't pay for reviews but he does pay attention to anywhere he gets them.
- Ben "You may not have time to pay attention to reviews now but somewhere down the line, you will need to and it might be too late."
- Concerned about a potential client? See if they're leaving negative reviews online for other businesses and beware, especially if you are a lower volume law firm.
- Paid Social & PPC - Ben has not had great luck managing his own PPC in the past but has found great success with paid Facebook in the short while he has used this method. Ben suggests posting videos and promoting them for engagement.
- Use call tracking and UTM codes to track your marketing efforts!
- Marketing is not set it and forget it!