Clienting #56: Kay Van Wey on National PR and Dr. Death
Clienting
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
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Clienting - COVID-19 Special
Clienting
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
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Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Clienting
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...
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Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Clienting
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
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Clienting #53: Marco Brown on Finding the Money to Market
Clienting
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
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Clienting #52: Josh Gerben on Learning to Market His Law Firm
Clienting
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
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Clienting #51: 2020 Legal Marketing Trends
Clienting
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!
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Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Clienting
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.
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Clienting #49: Erin Gerstenzang is back to discuss the future!
Clienting
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
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Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Clienting
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
info_outlineWayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm.
Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients resolve their legal disputes favorably, and to help those attorneys build their practices.
Serving as a consultant to law firms or as limited scope co-counsel to clients, Wayne's counsel incorporates legal strategy, media strategy, ethics compliance, and defamation avoidance.
How to get your message out in the court of public opinion. The public, your clients, and the media are not digging through court files so how do you get your client's story out of the courtroom? The answer: PR
Ethics of PR:
- Model Rule 1.6- not disclosing case or client information publicly;
- Ethics Opinion 480- must have client permission to publicly reveal any case-related information publicly
- Rule 3.6: Trial Publicity, cannot make statements outside of court that could prejudice a case.
- (6 months has been ruled as enough time between media coverage and the case for the public to forget about the case).
Protecting your clients (from themselves). Litigation strategy and PR strategy run parallel to one another.
PR in the modern era of search engines- how to navigate technology ahead of the law.
Who needs PR? Criminal Defense, Trial Lawyers, Real Estate, or any other litigator that has or uses public documents.
How to work with reporters:
- Create a reporter relationship,
- Connect with reporters and use comments or the media to your advantage
- Greg Siskind's reporter outreach via Twitter
- Help A Reporter Out
PR = phone calls, inquiries. They may not be clients but you can be an advocate for your practice area. Position yourself as an expert in your field and practice area.
PR + SEO = opinion summaries are a great way to get links, traffic and more.
Find reporters in your area, likely to cover your practice area. Email them and introduce yourself; who you are, what you do, and how you can help the reporter.
Lawyers have a PR problem and the public perception is often negative.