#62: Stories that Move Minds: Insights on Storytelling with Andrea Sampson
Release Date: 06/25/2025
#65: Why Not Us, Why Not Now? Pursuing Excellence with Heart and Hustle with Mark Frisch
Coaching Through Stories
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#62: Stories that Move Minds: Insights on Storytelling with Andrea Sampson
Coaching Through Stories
In this episode of Coaching Through Stories, Dr. Eric Bean sits down with Andrea Sampson, TED-trained speaker coach and founder of Talk Boutique, to explore the art and science of storytelling. Andrea has spent decades helping scientists, leaders, and change-makers turn data and insight into stories that shift minds and spark action. From shaping global TEDx stages to guiding organizations through change, Andrea reframes storytelling not just as a tool but as a leadership mindset. She breaks down how stories create alignment, bridge the head and the heart, and help teams navigate...
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#60: Be Bold! Get out of your comfort zone, take chances, and win with Mike Plaia
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#56: Performing with Poise Under Pressure with Dr. Eric Bean
Coaching Through Stories
How do you respond when the pressure is on? Pressure can cloud judgment and derail performance, turning high-stakes situations into overwhelming challenges. And you need the right mindset to avoid being daunted by it. In this solo episode of Coaching Through Stories, host Dr. Eric Bean examines the art of leading with poise under pressure. Drawing from psychology and leadership principles, Dr. Bean explores why stress often leads leaders to close off. He delves into the power of loss aversion, which can overshadow the pursuit of gains. Through thoughtful insights, he guides listeners on...
info_outlineIn this episode of Coaching Through Stories, Dr. Eric Bean sits down with Andrea Sampson, TED-trained speaker coach and founder of Talk Boutique, to explore the art and science of storytelling.
Andrea has spent decades helping scientists, leaders, and change-makers turn data and insight into stories that shift minds and spark action. From shaping global TEDx stages to guiding organizations through change, Andrea reframes storytelling not just as a tool but as a leadership mindset. She breaks down how stories create alignment, bridge the head and the heart, and help teams navigate uncertainty and resistance.
Listeners will learn how to build compelling narratives rooted in purpose, how stories activate empathy and trust, and why everyone can learn to wield stories as a transformative leadership skill.
Key Takeaways:
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Why storytelling is a mindset, not a tactic
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The science behind neuro-coupling and how the story makes your message stick
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How to turn abstract data into emotionally resonant ideas
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Storytelling as a tool for managing change and building value-aligned cultures
Highlights:
[02:24] Stories are part of who we are
[03:49] Why storytelling is more than a tactic
[05:11] Andrea’s origin story: from global advertising executive to TEDx speaker, coach, and founder of Talk Boutique
[10:41] The power of values alignment
[11:25] Understanding the difference between a value and a need
[14:17] How the expert mindset and change-maker mindset both limit impact without storytelling
[15:50] The magic of blending data with emotion
[18:49] Why effective leaders must become professional communicators
[19:49] How to identify your core leadership idea and consistently communicate it
[22:30] Using stories to reduce conflict, clarify purpose, and see commonalities
[24:59] Overcoming resistance to storytelling
[35:28] Why not just tell a metaphor?
[42:45] "Be inside that story."
[44:23] Creating a tension point in storytelling
[49:35] Importance of storytelling at the organizational level
[56:54] There is no such thing as continuity of leadership
[01:01:22] Storytelling to enhance people's comfort with change
[01:02:37] The “mythology” of organizations: Why honoring your past helps you lead people into a shared vision of the future
[01:03:57] Connect with Andrea Sampson
Learn more about storytelling with Andrea's toolkit by visiting their
YouTube Channel: https://www.youtube.com/@talk.boutique
Website: https://talkboutique.com/
Are you interested in developing your storytelling and leadership skills? Contact us at HigherEchelon.com