1206. #TFCP - From Transactions to Trust: Earning Loyalty in Freight!
Release Date: 05/27/2025
The Freight Coach Podcast
Want to learn more about refrigerated freight for the food and beverage industry? Listen to this week’s last guest, Michael Cherney, the co-founder and CEO of Cooler Logistics! Michael shares his shift from the financial services sector to founding Cooler Logistics, their company’s strategic focus on small to mid-sized customers, innovative operational approaches using technology, and the importance of customer retention and consistent pricing strategies! About Michael Cherney Michael Cherney is a proven leader in the logistics industry with 16 years of experience. He holds a...
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Today, you’ll hear more market trends within the trucking industry, sales prospecting strategies, implementing better financial planning, and leveraging AI for operational efficiency! Tune in so you won’t miss an episode that is valuable for your freight business! 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! 🤝 Shoutout to my sponsors!👇 Denim...
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Listen to our featured guest today, Scooter Sayers of Cubiscan, sharing their role in the logistics industry, their four decades of journey, and Cubiscan’s advanced automated dimensioning systems! Scooter delves into the upcoming National Motor Freight Classification (NMFC) changes, the importance of shippers understanding these changes to minimize invoice discrepancies and optimize pallet dimensioning processes, and the impact of digital transformation in the industry! About Scooter Sayers Scooter graduated from the University of Arkansas with a Bachelor of Science in Industrial...
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In this episode, we’ve invited a talent acquisition expert from Global Executive Solutions Group, Josiah DiPaolo, to discuss the intricacies of recruiting effective people within the transportation industry! Tune in to hear his insights on the job market, the demand for specific freight expertise, particularly in sales roles, and his advice for freight businesses! About Josiah DiPaolo Josiah is a Managing Director and within the Transportation, Logistics, & Supply Chain Management practices, with a focus in Intermodal, Drayage, and Port Logistics. Throughout his career in...
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What’s the key to maintaining a core competency in freight and succeeding for a multi-generational family-owned trucking business? Today, we’ve got an incredible guest, of , and hear her real-world experience, business strategies, and commitment to industry improvement! Some Takeaways From This Episode: Strategic Company Focus: Polyak Trucking, a family-owned business, has evolved from milk delivery to specialized in dry van, reefer, and intermodal operations. Customer base diversification strategy—ensuring no client exceeds 25% of total revenue to mitigate risks. Business...
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Listen to our last guest this week, Rob Rajfer, the founder and CEO of , as he speaks about his entrepreneurial journey and success in the transportation industry! Here’s What to Learn From This Episode: Rob Rajfer's Entrepreneurial Journey: Rob transitioned from a career at C.H. Robinson to founding Waggon with Tyler Sala. Launched in May 2023, catalyzed by market downturns and a risk-taking mindset post-capital raise from friends and family. Waggon's Growth Metrics: Bootstrapped from personal savings, Waggon achieved $3M in top-line revenue in its first six months and...
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In this episode, Joe Ohr and Holly Taylor let us explore the powerful features of NMFTA’s new freight classification tool, the ClassIT+! Don’t miss out on this discussion to hear how ClassIT+ can help navigate NMFC changes! Here’s What to Learn From This Episode: ClassIT+ Launch: Significant focus on the upcoming NMFC code changes with a rollout date of July 19, 2025 and industry urged to prepare using new tools. User-Centric Development: ClassIT+ aims for modernized classification with a user-friendly interface. Positive beta feedback shows high intuitiveness; the knowledge base...
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Today, we’ll talk about the keys to building strong and long-term client relationships with SPI Logistics’ Mike Ghouleh! Learn the crucial role of having a support system and his own formula for success by listening to this episode! Here’s What to Learn From This Episode: Client Transparency: Mike emphasizes open cost sharing, building strong client trust despite not being the cheapest. Highlights support team’s role in client care as crucial for success. Sales Strategy: Mike advocates for a quality-focused client base over volume, aligning service delivery with client...
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How powerful is it to leverage platforms to vet potential business partners in freight? Let’s hear it from Robert Light of CarrierSource in this episode! Here’s What to Learn From This Episode: Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry. Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers...
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Did you miss listening to some expert insights featured on this show about leveraging AI and technology in your freight business? We’re bringing Dhruv Gupta and Brad Hollister back on the podcast for a replay mashup episode to hear their goals in enhancing human capabilities and streamlining business processes through AI and tech! Connect with Dhruv Website: LinkedIn: Connect with Brad Website: Email: Watch Their Episodes on YouTube: 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎...
info_outlineHow powerful is it to leverage platforms to vet potential business partners in freight? Let’s hear it from Robert Light of CarrierSource in this episode!
Here’s What to Learn From This Episode:
- Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry.
- Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers and carriers to stand out.
- Moderation and Authenticity Assurance: CarrierSource's review system mandates proof of business relationships for publishing reviews, allowing substantiated negative feedback. This balanced approach enhances credibility, vital for combating fraudulent or biased reviews.
About Robert Light
Rob Light is the CEO and Co-founder of CarrierSource, the leading carrier review website where carriers and brokers build a fair reputation with customer reviews, and connect with their ideal shipper prospects. Over the last four years, Rob has led CarrierSource as the team has gathered 70,000+ reviews of carriers and brokers, and helped attract an audience of over 400,000 monthly visitors. CarrierSource is the only industry specific intent data platform that helps transportation providers hone in on their ideal customer persona, and target them when they are in the market for new logistics partners.
Prior to starting CarrierSource, Rob was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space.
Connect with Robert
- Email: [email protected]
- Website: https://www.carriersource.io/
📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎
🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!
🤝 Shoutout to my sponsors!👇
- Denim | https://info.denim.com/chrisjolly
- SPI Logistics | https://spi3pl.com/
- Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
- Revenova | https://revenova.com/freightcoach/
- NMFTA | https://nmfta.org/
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